Professional Documents
Culture Documents
opportunity for creative accounting as different countries big bath accounting (Amat and Gowthorpe, 2004). There
have different accounting system which creates ambiguity are also various parties who have their interest in creative
and vagueness in the mind of investors’. It is because of accounting like auditors , regulators, researchers and
loopholes in Indian Accounting standards and rules which investors because of the reality that their impact on
helps Indian corporate sector to indulge in creative reported earnings quality stated by Lee (2008). Vladu,
accounting practices and this is the reason which led to A.B., & Mati, D. (2010) explained the matter of creative
enhancing the accounting scandals accounting and corporate governance in the perspective of
internal demand for manipulative behavior which derives
II. LITERATURE REVIEW from the contracting value of earning management in the
principal-agent relationship between shareholders and
Barthes de Reyter and Gilbert Gerald (1992) mangers poor corporate governance causes manipulating
considered that the key objective of creative accounting is accounting practices. Gherkin and Baldacci (2011) has
to evade the accounting rules that do not provide the illustrated accounting scandals like Enroc, Paramalat,
desired image on the financial position and performance of WorldCom, Xerox, Hold Royal etc. Assurance and
the company. Colasse Bernard’s view (1992) undertakes confidence in financial reporting has been diluted with
the same idea, who think that creative accounting consists occurrence of scams like Enron, WorldCom which shows
of ‘practices planned to give to the financial statements of manipulated statements and accounts. Those countries
a company the most pleasing picture possible’ and ‘the which are affected by bankruptcy crisis were supported to
accounting information practices, often to the lawful limit, set new system and want to bring improvement in the old
practiced by certain companies, taking advantage of the rules and regulation of accounting.
limits of regulation and normalization, which seek to adorn
their financial position and financial and economic III. OBJECTIVE OF THE STUDY
performances’. It was supported by Kamal Naser
(1993)who mentioned that . Creative accounting foremost 1. To know the meaning of creative accounting with
became very prevalent in 1980’s stated by Hussey & Ong different techniques associated with it.
(1996) who also mentioned that it is due to excuse and 2. To know what are the motives behind creative
loopholes of accounting rules and regulations, companies accounting
could generate and create accounts which complement and 3. To know in which sector the practice of creative
enhance their financial performance. This study consider accounting is used the most.
capitalizing interest, brand accounting, methods of
depreciation, stock valuation and accounting standards IV. MOTIVES BEHIND CREATIVE
which avoid the major maltreatment which used to occur ACCOUNTING
and has issued a number of regulation in the form of
Financial Reporting Standards. Standards setters should The managers are motivated for setting up some
decide that making of accounting rules and standards changes in the form of manipulation either in the form of
should be such that there should be possibility of reduction managing position or profits. In any organization,
of earning management. Healy & Wahen (1999) said the managers are aware that misstatement of profits can
financial reporting should illustrate and show a clear, true benefit by trading the securities. Therefore Insider trading
a fair picture and view of company but managers would is also exits this list of motives as stated by Beneish
manipulate the financial numbers than actual due to their [2001]. There are three main aim as given by Stolowy and
personal interest like to enhance because of their personnel Breton [2000] for earnings management i.e. minimization
interest like to increase their management compensation, of political costs, minimization of the cost of capital and
to provide low salary to employees and to pay fewer maximization of managers’ wealth. Buyout case is also
dividends to the shareholders. A short review is done by given by Deangelo [1988] in context of earnings
Balaciu, Bogdon & Vladu (2009) of creative accounting management. Firms manage earnings prior to IPOs’ stated
and its development to know what are the motives for by Welch and Wong [1998] and Burgstahler and Eames
creative accounting and what are the relative solutions and [1998] mentioned that firms manage earnings to meet
the study taken by them enable to correlate the creative financial analyst forecast. Some concerns have been
accounting with different areas like bankruptcies , audit, noticed and can consider the motives behind the
governance, financial market, public sector and various accounting scandals:
articles to prevent creative accounting. it is not only one a. Internal targets
term creative accounting but also include different terms b. External anticipation
which can be available thorough review like creative c. Income smoothing
accounting and earnings management practices have been d. Window dressing
referred to in the literature as income smoothing (DeFond e. Taxation
and Park, 1997) , window dressing (Teoh et al , 1998)and
the year 2009 that the company's accounts had been [6] Balaciu, D., Bogdan, V., & Vladu, A. B. (2009). A
falsified. The global corporate community was shocked brief review of creative accounting literature and its
and scandalized when the chairman of Satyam, Mr. consequences in practice. Annales Universitatis Apulensis
Ramalinga Raju resigned on 7 January 2009 and confessed Series Oeconomica, 1(11), 170-182.
that he had manipulated the accounts by Rs. 70 billion. Mr. [7] DeFond and Park (1997) Debt covenant violation and
Ramalinga Raju was arrested and is currently serving jail manipulation of accruals. Journal of Accounting and
sentence for 7 years. Economics 18 (2), 145-176.
[8] Teoh et al , 1998 , Earnings management and the
VII. CONCLUSION underperformance of seasoned equity offering , Journal of
finance
Accounting scams are political and business [9] Amat, O., Gowthorpe, C. and Perramon, J.: 2003
scams which arise with the disclosure of misdeeds by ‘Earnings management in Spain: an assessment of the
trusted executives of large public corporations. Such effect on reported earnings of larger listed companies
misdeeds typically involve complex methods for misusing 1999-2001’,
funds, overstating revenues, understating expenses, Economic Working Paper Series, Universitat Pompeu
overstating the value of corporate assets or underreporting Fabra.
the existence of liabilities, sometimes with the cooperation [10] Lee (2008), "Strategic management and accounting
of officials in other corporations or affiliates. Creative processes: acknowledging gender", Accounting, Auditing
accounting means accounting practices that may follow the & Accountability Journal, Vol. 21 Iss: 4, pp.611 - 631
letter of the rules of standard accounting practices, but [11] Barthes de Reyter and Gilbert Gerald (1992) Creative
certainly deviate from the spirit of those rules. They are accounting- financial position and performance of the
characterized by excessive complication and the use of company
novel ways of characterizing income, assets or liabilities [12] Colasse Bernard’s (1995) “Contabilitate generală”,
and the intent to influence readers towards the traducere din limba engleză, Editura Moldova, Iaşi.
interpretations desired by the authors. In public companies, [13] H. Stolowy & G. Breton (2000), “A Framework for
this type of “creative accounting” can amount to fraud and the Classification of Accounts”, Pp. 1–52.
investigations are typically launched by government [14] Deangelo [1994] "Accounting choice in troubled
oversight agencies, such as the SEBI (Securities and companies," Journal of Accounting and Economics, vol.
Exchange Board of India), RBI (Reserve Bank of India) in 17, pp. 113-143, 1994.
India. We can see that in Indian context those companies [15] Welch and Wong [2002] "Earnings management and
that were involved in investments and finance were doing the long‐run market performance of initial public
more misinterpretations as compare to software or banking offerings," The Journal of Finance, vol. 53, pp. 1935-1974,
sector. Therefore, we can say the standards and 2002.
regulations need to revise by keeping in mind without [1] www.economictimes.com
losing any scope of executing the misinterpretations. [2] www.indiainfoline.com
[3] www.wikipedia.org
REFERENCES [4] www.investopedia.com
[5] www.sebi.gov.in
[1] Burgstahler, D. and M. Eames. “Management of
Earnings and Analyst Forecasts.” Working Paper (1998),
University of Washington.
[2] A.B. Vladus & D. Matiş (2010), “Corporate
Governance and Creative Accounting: Two Concepts
Strongly Connected? Some Interesting Insights
Highlighted by Constructing the Internal History of a
Literature”, Annales Universitatis Apulensis Series
Oeconomica, Vol. 1, No. 12, Pp. 332–346.
[3] Naser, K.H.M(1993) creative financial accounting –its
nature and its use, Prentice Hall
[4] Hussey, R., & Ong, A. (1996). Creative accounting--do
numbers reveal the whole picture? Credit Control , 16-20.
[5] Healy, P. M., & Wahlen, J. M. (1999). A review of the
earning management literature and its implication for the
standard setting. American Accounting Association
Accounting Horizon, 18 (4), 365-384.