Nestle Survey Questions

 How often do you eat noodles from the Maggie brand?

 Will you prefer buying Maggie online(Amazon), Bigbasket, Grofers, or in a store close to you?
 How often do you prefer trying new flavor of Maggie (apart from masala Maggie)?
 Which other flavor do you frequently eat?
 Do you prefer buying Maggie in packs of 12 or single packets?
 Which brand of noodles do you eat? (Options: Maggie, Yippee, Top ramen, Patanjali, don’t eat
packed noodles)
 Reasons for buying products other than Maggie? (Taste, price, Aesthetics, Emotional Connect,
etc.)
 Have you tried “Maggie Fusion”?
 If yes, what did you think about it? (Objective options:
o Will never buy again, will buy prefer buying masala noodles, Will prefer this buying ma
o Didn’t Liked it, liked it more than Maggie masala, Liked it but still prefer Maggie masala
 How do you get to know about the new flavor of Maggie ? (TV ads, WOM, banners, Social
media)

Task related Questions:

Strategy: Sell mostly in Honk Kong (high rate):

Try to push the sale of the new Maggie to the college canteen, street shops selling cooked maggie,
end customers, corporate canteen

Repeat purchase factors: decide, barriers, case study and get questions

Task 1: Repeat Purchase

 Have you tried “Maggie Fusion”?

 How often do you purchase Maggie? Which channel do you buy?
 If yes, what did you think about it? (Objective options:
o Will never buy again, will buy prefer buying masala noodles, Will prefer this buying ma
o Didn’t Liked it, liked it more than Maggie masala, Liked it but still prefer Maggie masala
 If No, what are the reason that you have not tried it?
o You never heard about it? You never taste anything apart from Maggie Masala?

Task 2:

 Which size do you buy? What frequency?

 Which are the top flavors you tend to buy?
 Assume that there is a new product in the market, will you prefer buying it? Open to trying new
? suppose there is this new flavor
 Place: where do you buy.
 Assuming it is not available, then do you wait for it to come
  Which other flavor in maggie fusion would you like to add?
 Can show 3 scenarios and then choose among three?
o Bundling with coffee

Task 3: