Vinamilk Boston matrix

Company portfolio:

- Powdered milk: account for 30% market share, but confront competitive with imported powdered
milk from foreign countries, such as Abbott U.S, … However, Vinamilk has various product range
to meet the need of different market segment: powdered milk for baby, elder people, diabetes
patient, pregnancy woman, …  company can strongly grow in the future
Selling amount: 138,000 tons per year
Should continue to invest in powdered milk, promote marketing, …
- Liquid milk: make up the largest portion in total revenue of Vinamilk, has around 10 farms with
Global GAP standard, breed cow imported from Australia, America and New Zealand. “3 NO”
process, provided organic milk, various favor (chocolate, strawberry, orange, … ) for children
Selling amount: 1,520,000 liters per year
- Condensed milk: early appear and have considerable position in the market, high market share
but low growth rate  continue investment but need suitable strategy