Qualifying Round Criteria

Category Criteria Definition Points

A well-defined team with clear role definitions for each team member in the following category
a. Marketing
Team Role Allocation b. Technical, & 5
c. Operations.
with justification for each team member's role with examples as required
a. Customer Need Identification -
Understanding the pain points of the customer/user is the starting point of business. There should be a match
between the product/service features and the customer/user pain points.

b. SAM Identification -
Identifying the customer segment for the product with sufficient data to support the analysis.
The business segment indicated by the customer/user choice should be large enough to sustain the
business.
Business
Market Potential c. Product Differentiation -
Assessment Identifying key differentiating factors in comparison to competing product/service. Teams must clearly indicate 15
(5 sub parts) how it is better than existing approaches to solve the same pain point.

d. Understanding of customer & user -

Teams should identify who is their customer & user and explain how will they enable ease of adoption for
both of them
Users refer to people using the product/service, and a customer is one who pays for the product/services.

e. Distribution Channel Identification -

Teams to identify channels to deliver the product/service to the customers/users and envision the issues that
might arise as part of identified delivery channels and share a brief plan to address these

Design Accuracy & Detailed block-level implementation of your proposed solution and describe each sub-system and it's
5
effectiveness functionality

Technology Coverage of TI parts in the system design

• 100% of TI parts (5 marks)
Variety of TI parts used • 75% of TI parts (3 marks) 5
• 50% of TI parts (2 marks)
• <25% of TI parts (1 marks)

Innovation - 5 Marks
Novelty of the idea/solution/product explaining the differentiation (cost, performance, size, power etc) of the
idea/ product with respect to the existing solution
Innovative Quotient 10
Innovation Impact - 5 Marks
Impact of the proposed solution in the relevant market/industry

Feasibility Practicality of the idea to be converted into a product in current scenario 5

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or any other organizers be liable for any claims, losses, expenses or damages, arising out of or in connection with the foregoing. Participants
are expected to refer to the website for latest information.