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M.B.A (Sem-III) Contemporary Marketing Research
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M.B.A (Sem-III) Contemporary Marketing Research
Q.16. Managers cannot always wait for information to arrive in bits and pieces from marketing
departments. They often require ________ studies of
A) Formal
B) Informal
C) Convenient
D) Inconvenient
Ans:C
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M.B.A (Sem-III) Contemporary Marketing Research
Q.19. Information sought in marketing surveys usually falls into all of the following categories
EXCEPT
A) factual information relating to the particular subject
B) respondent descriptions of the interviewer
C) opinions and attitudes on subjects pertinent to the survey
D) personality and other characteristics of the respondents to the survey
Ans: B
Q.20. Marketing research that can be considered conclusive includes all of the following
EXCEPT
A) Search Of Secondary Data
B) Statistical Analysis
C) Experimentation
D) Simulation
Ans: D
Q.23. A survey conducted among 100 commercial airline pilots to determine the number of
hours flown in a typical year produces a standard deviation of 240 hours. The standard error
of the mean is
A) 2.4
B) 4.8
C) 24
D) 48
Ans: C
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M.B.A (Sem-III) Contemporary Marketing Research
Q.24. The most popular technique for predicting values of one variable from values of another
variable is
A) Analysis of Variance
B) Linear Regression
C) Correlation Analysis
D) Coefficient of Determination
Ans: B
Q.25. Marketing research is the function that links the consumer, customer, and public to the
marketer through,
A) Information
B) Sales
C) Computer
D) All of the above
Ans: A
Q.26. Information is used to identify and define marketing opportunities and problems;to
generate, refine, and evaluate_____________ actions.
A) Sales
B) Marketing
C) Computer
D) Database
Ans: B
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M.B.A (Sem-III) Contemporary Marketing Research
Q.31. Dell Computer might want to know a demographic breakdown of how many andwhat
kinds of people or companies will purchase a new model in its personalcomputer line,it is an
example for.
A) Market research
B) Computers.
C) E-Business.
D) All of the above
Ans: A
Q.33. The marketing research process consists of four steps they are sequentially. (D)
A) Defining the problem and research objectives, developing the research
plan,implementing the research plan, and interpreting.
B) Defining the problem and research objectives, developing the research
plan,implementing the research plan, and interpreting and reporting the findings.
C) All of the above
D) None of the above
Ans: D
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M.B.A (Sem-III) Contemporary Marketing Research
Q.38. People who gather information especially for MR departments are called
A) MR executive
B) Researcher
C) None of the above
D) All of the above
Ans: A
Q.39. Most of the information fed into MR database is used by for refining of the Organization
A) Money management
B) Marketing management
C) Knowledge Management
D) All of the above
Ans: C
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M.B.A (Sem-III) Contemporary Marketing Research
Q.42. Interviewing consists of inviting several people to talk with a trainedinterviewer about a
company’s products or services
A) Board
B) Independent
C) Personal
D) All of the above
Ans: C
Q.45. Marketing researchers usually draw conclusions about large groups of consumersby
studying a relatively ---sample of the total consumer population.
A) Small
B) Sample Size
C) Sampling Procedure
D) All of the above
Ans: A
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M.B.A (Sem-III) Contemporary Marketing Research
Q.48. In collecting primary data, marketing researchers have a choice of research instruments
A) Questionnaire
B) Mechanical devices.
C) All of the above
D) None of the above
Ans: C
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M.B.A (Sem-III) Contemporary Marketing Research
Q.52. Regardless of the type of process, all research begins with a generalized idea inthe form
of a research question or a
A) Doubt
B) Hypothesis.
C) All of the above
D) None of the above
Ans: C
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M.B.A (Sem-III) Contemporary Marketing Research
Q.58. The hypothesis presents the alternative to the null and includes a statement of inequality
A) Null.
B) Alternate.
C) All of the above.
D) None of the above.
Ans: B
Q.63. Statistics are typically simple summary figures calculated from a set of Observations.
A) Descriptive
B) inferential
C) All of the above
D) None of the above
Ans: A
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M.B.A (Sem-III) Contemporary Marketing Research
Q.64. Statistics are used to apply conclusions about one set of observations toreach a broader
conclusion or an inference about something that has not beendirectly observed.
A) Descriptive
B) inferential
C) All of the above
D) None of the above
Ans: B
Q.67. The objective of is to select that part which is representative of the entire population.
A) Frequency distribution
B) Sampling
C) T test
D) None of the above
Ans: B
Q.69. A sample is a sample if each unit in the population is given somechance of being
selected.
A) Probability
B) Non-probability
C) all of the above
D) None of the above
Ans: A
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M.B.A (Sem-III) Contemporary Marketing Research
Q.70. A sample is a when some units in the population are not given anychance of being
selected, and when the probability of selecting any unit into thesample cannot be
determined or is not known.
A) Probability
B) Non-probability
C) all of the above
D) None of the above
Ans: B
Q.74. If we want to whether the proportion of more than two populations are equal , we use
A) Analysis of variance
B) Estimation
C) Variance
D) None of the above
Ans: D
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M.B.A (Sem-III) Contemporary Marketing Research
Q.76. A family of distributions differentiated by two parameters and used to prtest hypothesis
regarding variances is called distribution.
A) Poisson
B) F test
C) Chi-square
D) None of the above
Ans: B
Q.81. Interviewing consists of inviting several people to talk with a trainedinterviewer about a
company’s products or services
A) Board
B) Independent
C) Personal
D) All of the above
Ans: C
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M.B.A (Sem-III) Contemporary Marketing Research
Q.83. In the early and mid-1980s, some cola companies created a taste test against
theircompetitors. This is an example of research.
A) Survey research.
B) Marketing research
C) Observational research
D) All of the above
Ans: A
Q.87. One of the example where marketing research is extensively used by organizations are
A) Consumer durables.
B) Pharma Industry.
C) Industrial Products.
D) All of the above.
Ans: A
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M.B.A (Sem-III) Contemporary Marketing Research
Q.88. Researchers can rarely obtain all the data they need from sources.
A) Environmental
B) Primary
C) Secondary
D) All of the above
Ans: C
Q.89. Is the gathering of primary data by observing relevant people, actions,and situations?
A) Situational research
B) Marketing research
C) Observational research
D) All of the above
Ans: C
Q.90. Research is the approach best suited for gathering descriptive information
A) Survey
B) Marketing
C) Observational
D) Causal
Ans: A
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M.B.A (Sem-III) Contemporary Marketing Research
Q.93. A marketing research firm contracts with clients to conduct a complete marketing
research project from data collection, analysis and reporting. It is a__________ firm.
A) Consultant
B) field agency
C) full-service agency
D) tabulation agency
Ans: C
Q.94. Marketers usually decide whether to conduct marketing research study internally or
through an outside organization based on certain criteria. Which of the following criterion
is not used?
A) Whether the study offers value for money.
B) The agency's reputation.
C) The likelihood that the research design will provide insights into the management
problem.
D) The size of the agency.
Ans: D
Q.95. ___________ usually alpha-numeric, i.e. words and numbers, are often entered into
word-processed documents as interview transcripts from audio or videotape or entered
directly into computer software applications (e.g. NVivo) as video or sound files for content
analysis.
A) Qualitative data.
B) Quantitative data
C) Secondary data.
D) Data mining
Ans: A
Q.96. Once the agency has discussed the brief with the client, the agency provides a detailed
outline of how they intend to investigate the problem. This document is called the
A) Research Brief
B) Research Proposal
C) Research Question
D) Research Programme
Ans: B
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M.B.A (Sem-III) Contemporary Marketing Research
Q.98. When little is known about the problem, research seeking to discover the cause ofa
problemby discussing the problem with informed sources and examining pre-existing data
isundertaken. This type of research is:
A) Situation analysis.
B) Information investigation.
C) Exploratory research.
D) Bottom-line analysis.
Ans: C
Q.99. Which of the following is not one of the categories of research design?
A) Exploratory research.
B) Descriptive research.
C) Causal research.
D) Desk research.
Ans: D
Q.100. Which technique is used to collect data that has been previously collected for a
purposeof her than the current research situation?
A) Secondary research.
B) Primary research.
C) Desk research.
D) Secondary research and desk research.
Ans: A
Q.101. A common research technique, used particularly in retailing (on- and off-line)
whereconsumers are recruited by researchers to act as anonymous buyers in order to
evaluatecustomer satisfaction is referred to as:
A) Qualitative research.
B) Mystery shopping.
C) Quantitative research.
D) Ethnography.
Ans: A
Q.102. Information collected for the first time specifically for a marketing research study is
called:
A) Secondary research.
B) Primary research.
C) Soft research.
D) Experimental research.
Ans: B
Q.103. Secondary data has two important advantages over primary data. It is:
A) Capable of compensating for rapid environmental changes and technicalimprovements.
B) Always available and complete.
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M.B.A (Sem-III) Contemporary Marketing Research
Q.104. Criteria like gender, ethnicity, or some ether customer characteristic are used to restrict
thesample, but the selection of the sample unit is left to the judgmentof the researcher.
This iscalled:
A) random sampling
B) stratified random sampling
C) quota sampling.
D) convenience sampling
Ans: C
Q.105. A probability sample constructed where the population elements are accorded a number
anda sample is selected by generating random numbers, which correspond to the
individualpopulation elements. This is called:
A) Simple random sample.
B) Convenience sample.
C) Quota sample.
D) Cluster sample.
Ans: A
Q.107. What is the term used to describe the degree to which the data elicited in a study
isreplicated in a repeat study?
A) Replication.
B) Pre-code.
C) Reliability.
D) Convenience.
Ans: C
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M.B.A (Sem-III) Contemporary Marketing Research
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