9/10/2019 Executive Summary

Coca Cola
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Executive Summary

The Coca Cola corporation is defined to be the most well known trade mark in the
world, and it is justly so. Coca Cola owns over 400 brands that appeal to many different people
all throughout the world. They are able to satisfy the needs of all their consumers and make
their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of
people from all races, genders, and ages. Coca Cola is well known for its worldwide popularity
as its products are sold to over 200 counties, while major competitors only sell in several
countries, putting Coca Cola ahead of all competition. Coca Cola is a obvious and easily
recognized by all. The popularity of Coca Cola has grown very recognizable company. It is
known worldwide and its branding is constantly earned by Coca Cola surpasses all other
beverage companies and these funds would over the years, is still growing to this day, and will
continue into the future. The finances prove vital in the future of Coca Cola as it allows for the
promotion of many other products. Many aspects of Coca Cola prove to be superior to that of
competitors, ranging from promotional techniques to corporate structure. Some of these
aspects include, positioning, market mix strategy, and implementation plan. These aspects
place Coca Cola superior to competitors, instigating Coca Coal to aspire higher goals and
missions. It is our mission at Coca Cola to refresh and completely satisfy the world and it is our
vision to make a bottle of Coca Cola available within arms’ reach of every person all around
the globe.

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