PROJECT LIST FOR SEMESTER IV

SPECIALIZATION: MARKETING

BATCH : DPGD AP’12, LPGD OC’12 AND MPGD AP’13

1. Opportunities and Shortcomings in Customer Service in Indian service sector - Case Study

2. Designing a Customer centric organization : build from start : factors considered : Case Study

3. Service Quality - norms, standards, benchmarks : an overview

4. " Customers First, Employees Later" : Service Marketing overview

5. Control and Flow of Inventory - debottlenecking : an overview

6. Multi location Retailing - factors to be considered in Logistics

7. Seven steps to the Research process - a Case Study

8. Analysis and Interpretation of Data - processes and challenges : an overview

9. Experiental Marketing and Experiential Brands : an overview

10. Reality Check on Brand and Brand claims in media - an overview

11. Media Planning and Media Mix - an overview on feasibility

12. Market Segmentation and Target Market - an overview

13. Intranet and Extranet - need and choices to increase business

14. E Commerce - activities, goals, technical aspects : an overview

15. CRM - basics, origins and need - an overview

16. Data Warehousing and its critical role in CRM - Case Study

17. Channel selection and evaluation ; an overview

18. Profit Centre - definition, structuring and evaluation : Case Study

19. Internet Marketing Strategies - approaches and challenges : an overview

20. Internet Marketing vs. Non E-based Marketing : pros and cons : Case Study