Agustin, Mark Joshua M.

HW2

Family:
Rene Agustin – Father
Arlene Agustin – Mother
Mark Joshua Agustin –Son

Product: soap
Initiator: Mark (son) –For skin allergies and less soap odor.
Influencer: Arlene (mother) –have used the product.
Decider: Arlene (mother) –suggested product; Dove ‘sensitive’ soap.
Buyer: Arlene (mother) –Owns a store, orders in market/ selling companies.
User: Family

Product: Clothing

Initiator: Rene (Father) –Pants with softer texture.

Influencer: advertising posters, friends, and Mark (son) –regular buyer.
Decider: Rene (Father) –examines and fits the product.
Buyer: Rene (Father) –buys the product.
User: Rene (Father) –using the product

Product: detergents, fabric conditioners, dish washing soaps and materials.

Initiator: Family
Influencer: TV advertisements, friends, and family members
Decider: Rene (Father) and Arlene (mother) –decides which is more affordable.
Buyer: Arlene (mother) –orders to selling companies.
Mark (son) –buys in supermarket.
User: Family

Product: equipments, furniture

Initiator: Family
Influencer: Rene (Father) and Arlene (Mother) –tested and used the product.
Brochures
Decider: Family
Buyer: Rene (Father) and Arlene (Mother) –has to money for purchasing.
User: Family