The One Page Business Plan Canvas
1.0 VISION 2.0 PRODUCT DESCRIPTION
When your business succeeds, what will it look like?
Why are you in business?
How did you come up with your business idea?
E.g. “My wife couldn’t get a last-minute hair
appointment… So my co-founder and I launched an
on demand hair stylist service in August 2015.”
5.0 BUSINESS MODEL
How do you plan to make money? What are your
revenue streams? How is your business scalable?
E.g. “We make money by taking a 20% cut of each
hair styling fee charged. All fees are billed by us, and
then redistributed to stylists same day”
www.BusinessPlanCanvas.com Business Plan Canvas is adapted from The Business Model Canvas http://www.businessmodelgeneration.com and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. V.1.7.2017
3.0 MARKET OPPORTUNITY
What is your core product or service and what
problem does it solve? How does it work? For whom
is it important and why?
E.g. “A mobile app that connects with pre-vetted on
demand hair stylists. We are the Uber of hair stylists”
6.0 GO-TO-MARKET
How do you plan to get customers? What are your
distribution channels, marketing programs, and who
will be your channel partners?
E.g. “Our go-to-market strategy is to seed each city
with a small number of incentivized, local stylists
who make themselves available for last minute
styling requests”
4.0 COMPETITIVE LANDSCAPE
Who is your ideal customer? What is the size of your
market? How much revenue will you be able to
generate?
E.g. “We currently operate in 3 cities, with 1,000
monthly users and an 8% monthly growth rate. The
average client pays $120 and use the service 4 times
a year. We plan to expand to New York and LA by
2018.”
7.0 TEAM & ORGANIZATION
Why are you the right person to succeed in this
business? Who is on your team? What successes
have they had in the past?
E.g. “Jane Smith spent 20 years developing hair
salons worldwide for the largest hair franchise in
North America. Dave Johnson is the former CTO and
co-founder of Parties-On-Demand which sold for $42
million in 2012.”
What is your sustainable competitive advantage?
Who are your top three competitors? What
differentiates your product or service?
E.g. “Potential market participants include hair
salons, personal stylists and crowdsharing platforms
that could develop competing technology. Our
competitive advantage is our growing user base and
first mover status.”
8.0 FINANCIAL PROJECTIONS
How much capital do you need and why? What will
you use the funds for? Who could potentially acquire
your business?
E.g. “Gross stylist revenues-to-date are $480,000 for
net revenue of $96,000 to us. We expect to grow to
$1 million in gross stylist revenues by January 2018.”