Conclusion

The objective of the study is to find out the Pricing Strategies towards Garments Segments with
special Reference to N style Piravom, Novelty Textiles Market Road Ernakulam, Kalyan silks
Kochi, Swapna Silks Eramaloor and Athira Silks Ernakulam. The main purpose of this study is
to evaluate which is the most suitable pricing strategy for retail Garment segment.

The study clearly shows that the adoption of pricing strategies by various retail garment shops
depends upon their size, brand value, quality, quantity, design, economic condition in and around
the shop situated, etc.

An organization can adopt a number of pricing strategies; the pricing strategy will usually be
based on corporate objectives

After selecting a pricing objective you will need to determine a pricing strategy. This will assist
you when it comes time
to actually price your products. As with the pricing objectives,
numerous pricing strategies are available from which to choose. Certain strategies work well
with certain objectives, so make sure you have taken your time selecting an objective. Careful
selection of a pricing objective should lead you to the appropriate strategies. If the pricing
strategy you choose seems to contradict your chosen pricing objective, then you should revisit
the questions posed in the introduction and your marketing plan.

Additionally, different pricing strategies can be used at different times to fit with changes in
marketing strategies, market conditions, and product life cycles. For example, if you’re working
under a status quo pricing objective with competitive pricing as your strategy due to poor market
conditions, and a year later you feel that the market has improved, you may wish to change to a
profit margin maximization objective using a premium pricing strategy.

In the conclusion of pricing strategies, setting the price for the company’s products and services
are a vital roles and important parts for our business success, through the understanding the
distinct between cost and price which company charge the appropriate and best price which
means customer is willing to pay a price to your products then can maximize sales volume and
profit margin.