We are all unanimous with the decision of Marketing Management as our department of

choice. It is because to come up to a good pricing it will start on how you manage your expenses
well. And also, the advertising and the branding of a product also contributes on how will they
do their pricing strategy. They could lessen the company's cost and increase its profitability
while maintaining the customer value. Demand pricing, this pricing method uses buyer request
of an item or administration as the primary component of setting a cost for an item or services.
Includes price skimming, price point, bundle pricing, penetration pricing, and other pricing
strategies
Psychological pricing, it is a stratify which pulls in more customers in strategies for ask
customers to respond subject to their emotion aspect, rather than objective ones. Besides
considering the way that setting a worth like ₱ 79.9 pulls in a bigger number of customers than
making it to ₱80. It is mostly used strategy by businesses to creates illusions and attract more
customers.
Considering the main goals of the pricing policy.
1. Further existence of the firm. The enterprise may have excess capacity, there is intense
competition in the market, demand and consumer preferences have changed. In such cases,
prices are often lowered to continue production and eliminate inventory. In this case, profit loses
its meaning. As long as the price covers at least variable and part of fixed costs, production can
continue. However, the question of firm survival can be viewed as a short-term goal.
2. Short-term profit maximization. Many firms want to set a price for their product that would
provide the maximum profit. To achieve this goal, it is necessary to determine the preliminary
demand and costs for each price (price alternative). Then, from these alternatives, the one that
will bring the maximum profit in the short term is selected. In this case, it is assumed that
demand and production costs are known in advance, although in reality they are very difficult to
determine. At the same time, the emphasis is on short-term expectations of profit and does not
take into account long-term prospects, as well as the opposing policies of competitors and the
regulatory activities of the state. This goal is often used by firms in the unstable conditions of the
transition economy, which is characteristic of modern Russia.
3. Short-term maximization of turnover. The price that stimulates the maximization of turnover
is chosen when the product is produced corporately and it is difficult to determine the structure
and level of production costs. Therefore, it is considered sufficient to determine only the
demand. In order to realize the set goal (maximization of turnover), the commission percentage
of the sales volume is set for intermediaries. Short-term maximization of turnover can ensure
maximum profit and market share in the long term.
We choose to go ahead with Value-Based Pricing as our strategy. Just like other schools like
The Big Three (UST, La Salle, and Ateneo), they based their pricing mostly on the quality of
education. This strategy is proven to work just like how copywriters mostly are paid based on
how much value they are getting from each sales copy. If we raise the standard of the students
and educators, we will be able to backup the high-ticket price.