ALTERNATIVE COURSE OF ACTION :)

Play it safe strategy. Make some appealing advertisement that makes fans feel

important.

A market follower is a firm in a strong, but not dominant position that is content to stay

at that position. The rationale is that by developing strategies that are parallel to those

of the market leader, they will gain much of the market from the leader while being

exposed to very little risk.

Continue making innovative products.

Innovation increases your chances to react to changes and discover new opportunities.

It can also help foster competitive advantage as it allows you to build better products

and services for your customers

Try to lower their price.

When there are only food people are getting, there's only food people expect to pay for.

By lowering your prices, you can build trust among your customers that you charge for

what you give.

ANALYSIS
 Continue making
Play it safe strategy Try to lower their price
innovative products

Advantages: Burger King Advantages: More Advantages: Number of

fans will be flattered customers will get into customers will increase at

because BK management them and because of that, their sales/profit may be

give them importance and their profit/sales will increase due to the volume

because of that, the loyalty increase. wise buying.

of the fans will be lastly. At

the same time, they will

attract more customers

and the BK fans will be

happy and feel important.

Disadvantages: Costly at Disadvantages: It will be Disadvantages: This is

the same time, it will need costly and it will take partly hard to the

some time to be perfect several times of management because this

before it will appear to the brainstorming if the is new to them. And it will

media. product that they will have a fear attach.

introduce will be a big

boom to the

customers/public.