SALES PROMOTION PLAN

MRKM 2 D 1

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PURPOSE STATEMENT
This sales promotion encourages clients to download the bank's mobile app and take
advantage of different discounts and coupons provided by a particular shop. The mobile
app promotes the company's products through digital posters, video ads, and reach
other people who would likely install the app to be able to share its benefits. It is
designed for BDO users so they can make transactions anywhere in the world anytime,
while on-the-go. Furthermore, with these incentives, new users will be drawn to the
bank, while existing clients will be motivated to continue saving with the bank because of
the many more promotions to come.

TARGET AUDIENCE
Our target market for this promotion are millennials who are existing and non-existing
users of the bank, who have the highest level of technical literacy among all age groups
and are comfortable with mobile applications and internet buying. Furthermore, they will
be able to benefit from the bank's services and will continue to collaborate with the bank
to safeguard the safety of their assets.
SALES PROMOTION TOOLS
Advertising

Is a method of promoting a company in order to increase sales or improve awareness of

its products or services among its target market.

Discounts
This includes offering clients with a price reduction or discounts on the purchase of a
certain product.

Code Vouchers
Serve as a useful tool for boosting market share, sales volume, retaining customers, build
customer loyalty, and being able to save money during a purchase compels consumers
to shop more.

Coupons
A ticket that can be redeemed for a financial discount or rebate when purchasing a
product.

MEDIUM

 Bank rating approval

 Social Media (Facebook, Instagram, and blogspot)
 Discount and freebies ( sales off products)
 Bank Mobile App

SWOT ANALYSIS

STRENGHT WEAKNESS OPPURTUNITIES THREATS

The feedback of each The off products Maximized sales and Competitors in same
customer and the can’t pay indecisively. promo, discounts. league.
online reviews in the
product.

This application is Much more

amazingly client competitive and
cordial with regards to Modernization Bugs Loyal Customers relevant innovation
securing new clients
and proceeding with
on-going clients.

People who don’t

Safe and clean way have access through Satisfied and assured Having not enough
procedure on buying mobile phones and relationship within funds to do so with
and relocating updating news. customers the transaction.
monetary value.

TABULAR SUMMARY
PROMOTION PROMOTION TYPE KEY MESSAGE NOTES/REMARKS
NAME
COUPONS SALES To use and pay With these
PROMOTIO for things, impetuses, new
N coupons can be clients will be
recovered at our drawn to the bank,
associated stores. and existing clients
They can utilize will be urged to
the coupons to keep saving with
exploit various the bank realizing
promotions and new advancements
offers, just as to might be
buy anything they uncovered soon.
need.