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Sales Promotion Plan: MRKM 2 D 1
Sales Promotion Plan: MRKM 2 D 1
MRKM 2 D 1
Submitted by:
Submitted to:
Date:
September 12, 2021
PURPOSE STATEMENT
This sales promotion encourages clients to download the bank's mobile app and take
advantage of different discounts and coupons provided by a particular shop. The mobile
app promotes the company's products through digital posters, video ads, and reach
other people who would likely install the app to be able to share its benefits. It is
designed for BDO users so they can make transactions anywhere in the world anytime,
while on-the-go. Furthermore, with these incentives, new users will be drawn to the
bank, while existing clients will be motivated to continue saving with the bank because of
the many more promotions to come.
TARGET AUDIENCE
Our target market for this promotion are millennials who are existing and non-existing
users of the bank, who have the highest level of technical literacy among all age groups
and are comfortable with mobile applications and internet buying. Furthermore, they will
be able to benefit from the bank's services and will continue to collaborate with the bank
to safeguard the safety of their assets.
Discounts
This includes offering clients with a price reduction or discounts on the purchase of a
certain product.
Code Vouchers
Serve as a useful tool for boosting market share, sales volume, retaining customers, build
customer loyalty, and being able to save money during a purchase compels consumers
to shop more.
Coupons
A ticket that can be redeemed for a financial discount or rebate when purchasing a
product.
MEDIUM
SWOT ANALYSIS
The feedback of each The off products Maximized sales and Competitors in same
customer and the can’t pay indecisively. promo, discounts. league.
online reviews in the
product.