According to the data collected from the consumers, we have found that most of the consumers

prefer Colgate as compared to its other competitors. We can say that the demand for colgate is
higher than the other toothpastes. From the graph below, Patanjali is the closest competitor for
Colgate as it is a new product in the market people prefer to try new products.

As Colgate has many variants COLGATE STRONG TEETH and COLGATE MAX FRESH is used most by
the consumers. COLGATE ACTIVE SALT is demanded much lesser than COLGATE MAX FRESH and
COLGATE STRONG TEETH.
The determinants mentioned by the consumers to by the product are:

Price

Brand quality

Taste

Variety

Colgate is an old and a trusted brand. Most of the consumers buy the product because of brand
quality and also the price of the product is affordable.