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  • Lectura Complementaria - Referencias - S3

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    Paola Benítez
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    lectura complementaria

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    Lectura Complementaria - Referencias - S3 (5)

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    lectura complementaria

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    1 views1 page

    Lectura Complementaria - Referencias - S3

    Uploaded by

    Paola Benítez
    lectura complementaria

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    LECTURAS COMPLEMENTARIAS

    SEMANA  3  

    READING  1:    

    Shaheen   Borna   Joseph   Chapman,   (1993),"Product   Differentiation   and   Positioning:   Confused  


    Concepts",   American   Journal   of   Business,   Vol.   8   Iss   1   pp.   51   -­‐   56   Permanent   link   to   this  
    document:    

    http://www.emeraldinsight.com.loginbiblio.poligran.edu.co:2048/doi/pdfplus/10.1108/193551
    81199300008  

    http://dx.doi.org/10.1108/19355181199300008  

     
     

    1 POLITÉCNICO GRANCOLOMBIANO

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