SUMMER INTERNSHIP REPORT AS PART OF REQUIREMENT FOR THE DEGREE

OF MASTER OF BUSINESS ADMINISTRATION

PROJECT TITLE: ADAPTION FRAMEWORK AND PREDICTIVE ANALYTICS
THROUGH MASTER REPORTS
PROJECT DURATION: 1ST APRIL TO 1ST JUNE 2019

SUBMITTED BY
RITESH VEER
PRN: 18020441234
OPERATIONS AND FINANCE (F20)
BATCH 2018-20

PROJECT GUIDE PROJECT MENTOR

DR. PRADNYA CHITRAO MR. ABHINAV AGARWAL
DESIGNATION: VP OPERATIONS
EMAIL: abhinav@cropin.com

SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS)

(CONSTIUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY)

1
 ACKNOWLEDGEMENT

There is always a sense of gratitude one expresses to others for the helpful and needy service
they render during all phases of life. I am doing this project with the help of different
personalities. I wish to express my gratitude towards all of them.

I take this opportunity to express my profound gratitude and deep regards to my guide Dr.
Pradnya Chitrao for his exemplary guidance, monitoring and constant encouragement
throughout the course of this thesis. The blessing, help and guidance given by him time to time
shall carry me a long way in the journey of life on which I am about to embark.

I am obliged to staff members of Cropin technology, for the valuable information provided by
them in their respective fields. I am grateful for their cooperation during the period of my
project.

I would sincerely thank our Director , Brig (Dr.) Rajiv Divekar and Ms. Suruchi Pandey for
steering my confidence and capability for giving me insight into research by giving me
exposure to the arena of competitive and real world.

I would also like to thank our Head - Placements & Corporate Relations, Miss. Renuu
Kulkarni for providing me with this internship opportunity.

PLACE: Pune Ritesh Veer

DATE: 14/07/2019 SIMS, Pune

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3
4
5
Executive Summary
This report is based on the compilation of work done in Ten weeks at Cropin under the summer
internship programme which started on 1st April and ended on 31st May 2019.
CropIn Technology is a main "Full-Stack AgTech"association that gives SaaS answers for
agricultural related businnes all around. The vision of "augment per section of land value" and
havin a mission of "make each ranch traceable", CropIn includes an incentive by expanding
effectiveness, scaling efficiency and reinforcing maintainability no matter how you look at it.
Cropin is a SaaS based company having its operation across over more than 15 countries all
over world. Headquarter of the company is in Bengaluru, India. Cropin has an employee
strength of nearly 300 people. CropIn Tech Pvt Ltd, which gives agriculture based
organizations with farm management software and cellular apps, has raised 8 million dollars
in a chain B funding round from Chiratae Ventures (formerly IDG Ventures) and the Bill and
Melinda Gates foundation Strategic funding Fund organisation.
Firstly, I worked there on configuration provided by clients which includes creating customized
reports according to client requirements with provided suggestions and recommendations. I
had to attend meetings with client on skype and then gather the requirements. After that create
custom forms and generate reports. Then I was working on adoption framework for customer
success which includes business, technological and cultural challenges. For analysis I made a
questionnaire which are given in the end and results are obtained from SPSS by factor analysis.
Important factors were screened in to provide suggestions to the upper management for
improvisation.
After the Adoption framework I was working on Creation of master reports using predictive
analytics. In that I had to create reports from the data given from the client on historical
assignments and then collaborate into master report. That master report is used to analyse the
prediction of future reports. It analyses the performance of the farmers working on site and to
help in selection of efficient farmers.
I used various data analysis techniques which used tools Excel, google forms and SPSS which
I had learnt during my first year of MBA in SIMS. I also worked upon creating case studies for
BASF, DADTCO, ATMA and JEEVIKA which uses descriptive analysis. After analysing and
implementing approximately the diverse shortcomings and problems I supplied
recommendation based totally on vital issues which may be carried out through CropIn which
is included in adoption framework and Master report submission.
I hope that my project offers a truthful concept approximately the 2 months of my internship
and diverse procedures and learnings which I won with the aid of finishing the undertaking
assigned to me efficaciously.

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Table of Contents
ACKNOWLEDGEMENT ........................................................................ 2
Certificate by faculty .......................................................................... 3
Certificate by Company ...................................................................... 6
DECLARATION BY STUDENT ............................................................... 5
Executive Summary ............................................................................ 6
About CropIn ...................................................................................... 8
Mission & Vision of CropIn ................................................................. 8
History of CropIn ................................................................................ 8
SWOT Analysis .................................................................................. 11
Organization Structure ..................................................................... 12
Project 1: Adoption Framework ....................................................... 13
Introduction ..................................................................................... 13
Methodology .................................................................................... 13
Implementation ............................................................................... 14
Project 2: Predictive Analytics Through Master Reports ................. 20
Recommendation for Major Problems ............................................ 25
Conclusion ........................................................................................ 25
Biblography ...................................................................................... 26
Questionnare .................................................................................... 26
Weekly Reports ................................................................................ 26
Turnitin Report ................................................................................. 30

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About CropIn
CropIn is an intuitive, smart, self-evolving device that provides future-geared up farming
solutions to the complete agricultural sector. They deliver decisive decision-making equipment
that bring consistency, dependability and sustainability to agro-organizations. With skills of
stay reporting, evaluation, interpretation and perception that span throughout geographies,
they’re digitizing every farm, at the same time as data-managing the entire atmosphere. Their
smarter agro answers are powered in actual-time; in an effort to archive patterns, are expecting
traits, to make a blueprint for your business within the times to come back.

Mission & Vision of CropIn

CropIn’s core values includes:

 To drive sustainability throughout their platform
 To have absolute integrity in what they are doing
 To be committed towards their clients and partner’s success
 To have innovation for change
 To be passionate for every acre
Its vision is to maximize per acre value of all the farms of their partners and its mission is
to make every farm traceable .If the farm is traceable then and then only they can maximize
per acre efficiency of the farm.

Genesis of CropIn
The idea of providing SaaS primarily based offerings to agribusinesses got here to Mr.
Krishna Kumar after looking at the agrarian disaster looming massive on the agricultural
areas of Karnataka in 2010 in which nearby farmers have been dealing with a gamut of
troubles starting from non-availability of finance, climatic vagaries, soil degradation, pest
infestation and sicknesses, operational inefficiencies, and no predictability of yield. Taking a
resolution on doing his bit to prevent farmers’ suicides and preclude the agrarian crisis,
Kumar left his high growing career at GE and set up CropIn technology answers- an
agriculture era answers start-up that would deal with numerous ache points of millions of
farmers across the country.
Founded in 2010 By Krishna Kumar, Kunal Prasad and Chittaranjan Jena, CropIn is a SaaS
based provider issuer for agri-agencies. It enables information-driven farming through the
‘SmartFarm’ platform, which enables derive actual time perception on standing crop and

8
tasks across geographies based totally on local weather statistics and high-decision satellite
imagery. The enterprise plans to utilise the clean funding to reinforce its era and device-
gaining knowledge of platform, make bigger to over 10 million acres of land and reach seven
million farmers in India and globally.To feed the nine.7 billion humans in the international in
2050, agriculture performance ought to boom through 35% - 70% and technology is the key.
India’s wealthy blend of farming practices and small landholdings provide a large facts set to
inform our models. CropIn claims to use large statistics analytics, artificial intelligence and
remote sensing to investigate information for 265 plants for agriculture processors, vendors,
inputs vendors, creditors and insurers thru its APIs. The begin-up is likewise constructing an
agri-information dataset to come across patterns and predict the future of a spread of plants.
CropIn’s shoppers consist of PepsiCo, Mahindra & Mahindra, ITC, and McCain along with
banks, government our bodies and development organizations. it's miles found in 29
countries such as throughout South East Asia, Europe and Africa and has engaged with
nearly 2 million farmers conserving 3 million acres of land in farm control, crop cycle
tracking, harvest and brings in produce traceability from farm to fork.
According to sources, the worldwide marketplace of virtual-based totally agriculture services
is anticipated at $4.5 billion by way of 2020. Other players in the agri-tech enterprise include
Aibono, Intello Labs and Matrix-backed Gobasco. CropIn has grown more than 3 times every
year. Previos year, the enterprise also invested $5 million in constructing virtual platform
‘Smart Risk’ for microfinance, banking and non-banking establishments to discover and
minimise the hazard in lending and coverage enterprise.

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Platforms used at CropIn

1. SmartFarm : It digitizes farms to enable data driven decision making with a farm
management solution
 Robust and flexible system for Farm management
 Traceability & Output Predictabilty
 Accountable & Efficient Operations
 Standard Package of practices
 Alert log & management (Pest infestation , diseases etc.)
 Geo tagging for Accountability &accurate predictability

2. SmartRisk : It is AI & ML powered platform for Risk mitigation & forecasting

Intelligence
 Agricultural Credit Risk assessment
 NPA management and timely collection
 Ag-alternate data for insurance underwriting
 Conduct Crop cutting experiments (CCE)
 Crop Acreage Distribution Analysis
 Crop growth and Yield analysis

3. AcreSquare : To interact with the farmer even when you’re not there at his farm
 Automate POP advisory
 ROI information
 Share content
 Pest and disease information and consultation

4. SmartSales : To predict and improve sales with CRM & Input challenge management
solution
 Sales team performance management
 Demo plots Performance monitoring
 Order booking and tracking
 CRM solution
 Order and dealer management

5. mWarehouse : A packhouse solution that enables food traceability and compliance

 Farm to Fork traceability
 Quality control
 Order to fulfilment
 Flexible Inventory Management
 SKU tagging and traceability to the source

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SWOT Analysis

1. Strengths
 Experience in automation and sotware development
 Experience in managing online business
 Strong relation with quality partners
 Heavy funding from Bill and Melina gates

2. Weaknesses
 Scarcity of local talent majoring in data science and analytics
 Lack of local social media growth
 Major and rich international clients instead of domestic clients
 Complexity of data
 Low level of security of important data

3. Opportunites
 Growing technology in agriculture sector
 India depending heavily in agricultural sector
 New idea introducing agritech and SaaS helps in growing in the industry

4. Threats
 Too much dependence on their regular clients . Generation of new domestic
clients is stagnant
 Complexity of data leading to loss of data during various master reports which
hinders the relation with client
 Introduction of new agritech companies in market with better platforms
 Hacking and frequent bug generation in the reports
 More flexible pricing structure to meet the market

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Organization Structure

CropIn basically consists of 5 teams that are Sales team, Operations (Customer success ) Team
, Finance team, Development team , TechOps team and HR team. All these team are working
together to achieve their goal where development and Operations team go hand in hand.
Team meeting are arranged on regular basis to enhance smooth flow of process between the
teams for eg. Operations and development team have meeting every Tuesday for bug
identification and treatment.

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1. Project 1: Adoption Framework for customer success

1.1 Introduction
Recognizing the need, effect and importance of Information Technology (IT) in any society,
this take a look at explored some of the demanding situations within the switch and adoption
of IT in developing nations. In Advanced international locations, IT has typically
revolutionized all facets of lifestyles, which include generation, enterprise, schooling and the
worldwide financial system. Developing international locations have now not completely
participated on this worldwide revolution. But in technology adoption there are various
challenges that includes business challenges, technology challenges and cultural challenges.
This project focuses on the operations across the client in abroad and in India and why the
efficiency has been decreasing in the operations of CropIn.

1.2 Objectives
The Objectives of this project includes:
 Improve Operational efficiency
 To build framework to tackle business challenges
 To have better understanding of the client about the platforms provided by CropIn

1.3 Scope
The Scope of this project was basically to analyse the challenges faced while adopting the
technology within the organisation and also across the clients. It aims at increasing efficiency
of the operations within the organisation and across the clients.

1.4 Methodology
For the framework the methodology I used was qualitative analysis. Since in this project the
data regarding challenges and there severity was required So I used the methodology which is
based more on gathering data from different organisations regarding the challenges faced by
them.
The first method I used was through google forms and sending questionnaire and gathering
quantitative data. I used concept of MIS to create severity index and to have a preliminary
analysis of most severe challenges faced by the organisation. The second method I used was
factor analysis by SPSS which I learned in Advanced statistics. By factor analysis I got four
most severe factors. I used the concepts of Knowledge management to figure out the challenges
first and then created questionnaire on basis of that.

1.5 Implementation
First to start with challenges faced in CropIn and to check the severity index . The challenges
include business challenges , technological challenges and cultural challenges . Firstly we
analyse by basic questionarre by google forms by gathering quantitative data from 25 different
organisations. By that data we calculate the severity index and we find most severe challenge

13
in all the particulars . The data regarding challenges were gathered by human interaction
basically asking to operations team and then to drill down to most important challenges.

Business challenges
1. Midlevel management :
 Any change in day to day operation is a challenge for the Managers.
 To much of visibility to the Top Management is a threat to them
 They are in constant fear that are being monitored

2. Cost of the Application:

 Most of Procurement or sourcing department prefer Perpetual licenses with AMC
model
 Recurring cost should decrease after one year

3. Top Management change

 If The C- Level guys who are supporting us make a move to some other department or
take some other assignment; then the project get into trouble waters

4. Overcommitment by Sales
 What we promise and what we deliver
 Sometimes sales team is backeup by operations team for overcommitment

5. Maintaining reputation
 Customers can voice any displeasure so much more publicly and loudly than ever
before, businesses have to monitor and maintain their online reputations
Severity Score for business challenges from Survey through different organisations

Parameter Score out of 125 (Higher the severe)

Midlevel management 79

Cost of the Application 98

Top Management change 93

Over commitment by Sales 102

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 Midlevel management
Severity Index
Cost of the Application
28% 21%
Top Management
25% 26% change
Over commitment by
Sales

Clearly Over commitment by sales was most severe parameter in tackling business challenges
but also other are not so distinct and are similarly severe too while fear of midlevel
management is lowest

Technology Challenges
1. User Friendliness of Application
 Ease of use
 Simple
 Local language

2. Frequent changes in the application

 Any updates patches should not effect the day to day operation

3. Integration with Legacy system

 The new software should be successfully be integrated into an organization’s current
businesses processes and systems

4. Migration of historical data

 Moving data from old databases and applications might be a challenge

5. Not training staff adequately in the utilization of the new technology

 Every new technology adopted by your company is going to require training so that
your employees can use it and training the employees about the upgraded technology
is a big challenge.

Severity Score for technological challenges from Survey through different

organisations

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 Parameter Score out of 125 (Higher the
severe)

User Friendliness of Application 93

Frequent changes in the 98

application

Integration with Legacy system 101

Migration of historical data 90

User Friendliness of
Severity Index Application
Frequent changes in the
24% 24% application
Integration with Legacy
26% 26% system
Migration of historical
data

Here both integration of application and frequent changes are very severe as compared
to migration. Hence we need to focus more on integration through the business processes

Cultural Challenges
1. Language barrier:
People at operational level have a challenge towards English as a language in most of
the countries like Africa, Europe and Latin America. And They want everything in local
language

2. Smart phones:
All Field officers do not have smart phones and data capturing becomes difficult

3. Fear of digitization
In some countries, the low level executive fear of losing their jobs if software comes
into picture

4. Handholding:
Constant handholding to be given now and then is expected

5. Conflicting working style across teams:

Lack of proper communication between development team, tech ops team and CS team
can lead to conflicts and hinders reputation of organization in front of client

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 Severity Score for cultural challenges from Survey through different organisations

Parameter Score out of 125 (Higher the

severe)

Language barrier 89

Smart phones 93

Fear of digitization 94

Handholding 92

Severity Index Language barrier

Smart phones
25% 23%

Fear of digitization
27% 25%

Handholding

In Cultural challenges every parameter is moderately severe but language barrier being
most important parameter for cropin as we have different international clients and also
fear of digitization is always there in every SaaS industry
Now we are going determine the factors across all the challenges by using factor analysis
on SPSS platform . I conducted two test that are Kmo & barletts test and rotated component
matrix . Questiinnare is provided at the end of the report
Factor Analysis Output

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .543

Brtlett's Test of Sphericity Approx. Chi-Square 190.918

df 66

Sig. .000

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 Rotated Component Matrixa

Rescaled component

1 2 3 4
Constant Monitoring .611 .351
Cost of Application .449 -.260 .572
Change of Management .135 .613 .270
OverCommitment by .153 .295 .872
Sales
User friendliness of .663 .174 .364 .108
Product
Frequent updates and .515 .466 .584
changes
Adaption and Integration .248 .741 .249
Migration of Historical .905 .203 -.155
data
Language Barrier .834 .309 -.130 -.144
Lack of Knowledge .877 .142 .267
fear of Digitisation .758 .302
Constant Handholding .147 .170 .902
about process

Interpretation
KMO and Bartlett's Test
This table shows two important statistics for judging the appropriateness of a factor model

 KMO statistics compares the magnitude of the discovered correlation with the
significance of the partial correlation coefficient; higher value of this statistics (from
zero.5-1.zero) indicates suitability of the analysis. Here KMO cost is 0.543 which
means this factor sample is suitable.
 Bartlett’s test of sphericity tests the hypothesis whether the population correlation
matrix is an identity matrix. Here value of significant must be less than 0.5. Here it is
0.000 which means this model is appropriate.

Both statistics show that this factor model is suitable

Rotated Component Matrix

Values that are given in this table are called factor loading. This value depicts a correlation
between and variables and the factor. Higher component value that is closer to 1 means better
correlation between factors and variables.
After seeing all we decide a cut off value so that each factor is associated with 2-3 variables
for naming of the factor. Here we select cut off as 0.7 so given below is the variables associated
So the factors and their name designated are

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Factor 1: Fear of Digitisation, Lack of Knowledge, Language Barrier
 Name: Knowledge and development

Factor 2: Adaption and Integration, Migration of Historical data

 Name: Data
Factor 3: Constant Handholding about process

 Name: Training

Factor 4: OverCommitment by Sales

 Name: Sales

Steps for Customer Success

Our relentless focus on high-quality customer service has created a self-perpetuating sales
channel driven by word-of-mouth referrals. Businesses that want to improve customer service,
and ultimately their NPS should follow these steps:

Step 1: Make customer service a priority. It should be a key business objective, with support
from all levels

Step 2: Use your competitors’ scores as motivation to improve (or grow your lead)

Step 3: Measure your NPS often and make improvements where needed

Step 4: Talk to your customers. Ask what else you can be doing

Step 5: Conduct a survey to get more in-depth information on negative and neutral scores like
severity scores conducted above

Step 6: Check for irregularities at the operational level and workability of the reports on
frequent basis. For Eg : Dashboard for checking client engagement

Step 7: Build on what customers love; fix what they don’t

Action Items for Customer Success

Every enterprise will have its own set of key metrics, but most of us should
measure the following broad categories:

Product Usage and Adoption: How frequently does your customer access your
product and its features, and for how long per login?

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License Utilization: What percentage of the sold licenses within an account are
actively being used.

Business Results: Is the customer getting value from your product?

Engagement: Is the customer responding to marketing information, support

opportunities, and customer success engagements?

Escalations: Has the customer logged complaints? How have they been
resolved?

So After analysis and taking necessary steps with the adoption framework,
Operation efficiency at Cropin can be improved

2. Project 2: Predictive Analytics using Master Reports

2.1 Introduction
Quantitative strategies influence a database of finished undertakings to gather the required
level of control to expand the likelihood of your undertaking's prosperity. The database
contains itemized data on more than 2,000 finished activities, ordered side-effect type,
intricacy, the executives approach, and results. By joining these quantitative techniques and
database of observational task information, PPA can give a target appraisal of the inborn
multifaceted nature and the executive’s qualities of the task. By looking at current execution
levels against required levels anticipated, the PPA innovation can help pinpoint explicit holes,
shrouded hindrances, and missing controls under such classes as planning, booking, hazard
the executives, and group capacities. This enables the association to decide the particular
upgrades or speculations that can increment the probability of venture achievement. It
additionally recognizes regions of over-speculation, where less exertion can be connected
without influencing venture results.

2.2 Objectives
The objectives of this report are:
 To predict performance of the famers
 To analyse the efficiency of operations across client base
 To improvise the required custom reports

2.3 Scope
The scope of this project basically includes prediction of the performance by the farmers and
then selecting the better farmers for the future operations. It includes configuration and
generation of custom reports and then creating a final master report for performance
evaluation.

2.4 Methodology

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In this project it required lot of data analysis and data mining where data was extracted from
the platform and then updated regularly in the database. I extensively used pivot table
vlookup functions in the Excel. Firstly it required client interaction for the configuration
process. So the methodology I flowed was based on personal interaction first,
then after gathering required data, I then followed up to techniques of system mapping and flow
charts to document my understanding of the system after taking feedbacks from my mentor.

2.5 Implementation

So first I had to learn about the platform and its implementation. The platform I worked
intensively was SmartFarm. Client uploads the data on mobile application that is recorded
onsite and then that data is gathered by operations analyst at headquarters. The data is
gathered and then compiled by using Excel. Such weekly reports are then gathered and
compiled by monthly master reports .On the basis of those master reports the performance of
the farmers and site engineers is evaluated . It is basically predicting the future process on the
basis of historical analysis.

It first uses data sources where combination of project data sources is possible. Then comes
the part of analysis and adjustment which is basically inevstigation of output data and
uncovering relationships and data transformation . Modelling and improvemnet and
integration of data involves integrating the output of the trained modelinto the planning and
reporting solutions.

Use of tools in compiling data for analysis

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 Total
closed
Assigned To Total reports % Progress
on
time

175 273 64.10%

Patel Priyankkumar Dashrathbhai
146 312 46.79%
PATEL PRITESHKUMAR J
299 559 53.49%
DABHI KUNDANBHAI DANAJI
350 806 43.42%
Bhati Rajendrasinh Anarsinh
293 455 64.40%
PATEL KETULKUMAR
219 494 44.33%
PATEL DHARMIK KUMAR
459 559 82.11%
HARSHKUMAR ARVINDBHAI PATEL
0 0 0.00%
CHAUDHARI CHINTANKUMAR RAMJIBHAI
146 377 38.73%
Patel Paragkumar Sureshchandra
112 325 34.46%
Rathod Pravinsinh Narpatsinh
191 467 40.90%
PATEL INDRAVADAN
304 793 38.34%
Patel Bharatbhai Khushalbhai
839 1235 67.94%
DEVDA DINESHKUMAR BABULAL
704 1310 53.74%
CHIRAG LALJIBHAI PATEL
571 767 74.45%
JAYANDRASINH N DABHI
638 1599 39.90%
Sheru Hamjabhai Abdul Rasid
305 468 65.17%
Prajapati Sandipkumar Dhulabhai
293 507 57.79%
PRANAVKUMAR BABUBHAI CHAUDHARI
485 780 62.18%
PATEL KRUNALKUMAR DINESHBHAI
631 988 63.87%
Prajapati Shaileshkumar Jamabhai
344 650 52.92%
PATEL PRIYANKKUMAR M
433 714 60.64%
Devda Vijaybhai Somaji
6 78 7.69%
Yadpinder Singh
293 566 51.77%
Kashyap Ishwarbhai Patel
323 497 64.99%
Patel Pankajkumar Motibhai
13 104 12.50%
Gurpreet Singh
238 442 53.85%
Chauhan Pruthaviraj Mahavirsinh

22
 3 39 7.69%
Harwinder Singh
11 130 8.46%
Jagjit Singh
298 533 55.91%
Chaudhary Bhaveshkumar Sardarbhai
51 390 13.08%
Visnhusingh Galbaji Rajput
131 325 40.31%
Patel Ajaykumar Jayntibhai
174 714 24.37%
Bharat Nangoh
757 1539 49.19%
PRAJAPATI VIPUL KUMAR RAMESHBHAI
193 312 61.86%
Kuldipkumar Prakashbhai Patel
109 546 19.96%
Sukhavindar Singh
568 2665 21.31%
Pragnesh Patel

So in this master report we can how many farmers have closed their reports in time (finished
their work and uploaded data on time) We calculted their progress from different farms and
finding total progress . Here we can based from historical data Harwinder has a total of 7.69%
of progress and will most probably be removed from his particluar operation as his efficiency
is the lowest among .

23
For this master report we first used Vlookup to match the farmers from four different custom
reports and then used Pivot table to calculate total closed on time reports. And finally using
mapping we calculated progress of the farmers .

Work Flow Diagram

24
This project basically used excel extensively to analyse the performance and evaluation of the
farmers . It also required configuration of the data first into the systems . The configuration
was done according to the client requirement. This is basically Client servicing.

3. Suggestions and Recommendations

 After the findings from the framework in business challenges preventing over
commitment by sales was recommended. Also if the deliverable are provided to sales
team before handed will be preferable.
 Frequent changes in the application leads to lot of confusion. So regular seminar to be
conducted after every sprint and upgrade was recommended so that solutions to the
problems are readily available
 Integration of application was recommended as data was too complex at times and it
was difficult to extract data from custom reports.
 Training of employees on certain languages will be preferable as lot of our clients are
international and its hectic to converse in meeting sometimes.
 Check for irregularities at the operational level and workability of the reports on
frequent basis. For Eg : Dashboard for checking client engagement

4. Conclusion
In the conclusion of the report I would rather say my internship was leaned more towards
learning how the SaaS industry works. Operations in IT industry is not pure operations but
more of Client service engagement. Customer success team being the backbone of the company
for client engagement. I was successful in creating a final master report which was presented
before the client to check the operation on site.With the growing business of Cropin it was
difficult to handle the operations hence recommendations were not only given for the
configuration and client engagement but also for the framework of the company and the process
flow of gthe company. I used various tools and techniques that I have during my first year that
are:
 MS excel pivot table and charts
 MS excel Vlookup
 Histogram analysis
 SPSS Advanced statistics tool
 Quantitative & Qualitative Analysis of data
 Google forms and questionnare analysis
 Client engagement techniques
 Pareto analysis
 Predictive analysis
 Historical analysis
It was an extraordinary learning background and implementation of learnings from college
was always in focus whether it may be in actualizing the essential Operations methods or
developing delicate aptitudes which were picked up in past semesters.

25
 5. Biblography
 www.cropin.com
 https://www.cio.com/article/3273114/what-is-predictive-analytics-transforming-data-into-
future-insights.html
 https://www.processexcellencenetwork.com/innovation/articles/how-to-first-adopt-then-
adapt-process-frameworks-a

6. Questionnare
 Name of the Organisation
 Constant monitoring and too much visibility for Top level management causing fear amongst
mid level management
 Cost of Application (Procurement cost , recurring cost ,AMC)
 Change of top Management (When C level guys shift to different projects)
 Overcommitment by sales
 Technological Challenges
 User friendliness of application or product
 Frequent updates and changes in system
 Adaption and integration of the application into the business processes
 Migration of historical data (moving data from old databases to new ones)
 Language barrier in case of international clients
 Lack of knowledge of updated applications
 Fear of digitisation. (Technology advanced reducing required manpower)
 Constant handholding to clients and new employees about process

Severity From Least Severe To Most Severe

7. Weekly Reports

Theories
Discussion applied /
Points at Books
Date Day company referred Learning Point
WEEK 1
Discussed the vision of company and
about the Flagship application Smart
01/04/2019 Monday Induction farm.
Introduction to Team meeting and introduction to
various teams, various teams, new bugs and goals for
02/04/2019 Tuesday Team meeting next week was discussed.
Introduction to
various
applications and Smartfarm, Smartrisk,
03/04/2019 Wednesday platforms Mwarehouse,SmartSales,Acresquare
Custom Reports
tracking sheet Customer Requirement Prioritization
04/04/2019 Thursday and training EXCEL , MIS and Configuration

26
 Application of Mwarehouse for client
05/04/2019 Friday Training Sahyadri farms
WEEK 2
Training on
08-04-2019 Monday Reports MS excel , MIS Understood Various types of reports
Training on
09/04/2019 Tuesday Reports MS excel , MIS Understood Various types of reports
Understanding of
application
through mobile understanding of hierarchy in the
10/04/2019 Wednesday and web project and important stakeholders
Configuration
and first report
11/04/2019 Thursday generation MS excel , MIS Application of MIS in reports
Customer
success and
developer team Analysing bugs and configuration
12/04/2019 Friday meeting details
WEEK 3
Creating
Operational Analysing standard reports and
15/04/2019 Monday Metrics Excel , MIS gathering data
New Task
assigned(to be
done in parallel
with reports and Value stream Building matrix for each product for
16/04/2019 Tuesday configuration) Mapping each feature with the help of use cases
Customer
success and
developer team Analysing bugs and configuration
17/04/2019 Wednesday meeting details
Holiday due to
18/04/2019 Thursday elections
Holiday due to
19/04/2019 Friday good friday
WEEK 4
Report
Generation for
22/04/2019 Monday Syngenta Excel , mis , ssps Vlookup and ssps analysis
Team Meeting Discussion of bugs and custom reports.
and building Finalizing the format of the Product
23/04/2019 Tuesday Product matrix matrix and working on the same.
Report
Generation for
syngenta and AB Pivot table , pivot charts and ssps
24/04/2019 Wednesday house Excel , mis , ssps analysis
Case study of Research on the How to prepare case studies for
25/04/2019 Thursday dadtco organisation company profiles

27
 Research of
Case study 2 for company and How to prepare case studies for
26/04/2019 Friday BASF their products pitching
WEEK 5
Vlookup, pivot
Master report of table , Using MIS reports to create master
29/04/2019 Monday Client Mccain concatenate reports
Mccain Final
report and
presentation to using spss and enhancement of
30/04/2019 Tuesday the client Excel , mis , ssps communication skills
HOLIDAY ON
ACCOUNT OF
01/05/2019 Wednesday MAYDAY
Customer
success team
meeting and
building of Analysing bugs and configuration
02/05/2019 Thursday custom reports details
Final
configuration
presentation live enahncement of communication skills ,
03/05/2019 Friday with client skype applied poka yoke in SaaS industry
WEEK 6
06/05/2019 Monday Leave
07/05/2019 Tuesday Leave
Adaption
framework
08/05/2019 Wednesday casestudy MS powerpoint
Report for
mccain as per
client
09/05/2019 Thursday requirement MIS , MS Excel Communication and client servicing
Challenges for Survey for challenges and then
Adoption final google forms , analysing those challenges for case
10/05/2019 Friday case study Powerpoint study
WEEK 7
Report
Generation for
13/05/2019 Monday Syngenta Excel , mis , ssps Vlookup and ssps analysis
Team Meeting Discussion of bugs and custom reports.
and building Finalizing the format of the Product
14/05/2019 Tuesday Product matrix matrix and working on the same.
Report
Generation for
syngenta and AB Pivot table , pivot charts and ssps
15/05/2019 Wednesday house Excel , mis , ssps analysis
Customer Analysing bugs and configuration
16/05/2019 Thursday success and details

28
 developer team
meeting
Report for
mccain as per
client
17/05/2019 Friday requirement MIS , MS Excel Communication and client servicing
WEEK 7
Introduction to
various
applications and Smartfarm, Smartrisk,
20/05/2019 Monday platforms Mwarehouse,SmartSales,Acresquare
Custom Reports
tracking sheet Customer Requirement Prioritization
21/05/2019 Tuesday and training EXCEL , MIS and Configuration
Adaption
framework
22/05/2019 Wednesday casestudy MS powerpoint
Report for
mccain as per
client
23/05/2019 Thursday requirement MIS , MS Excel Communication and client servicing
Challenges for Survey for challenges and then
Adoption final google forms , analysing those challenges for case
24/05/2019 Friday case study Powerpoint study

Vlookup, pivot
Master report of table , Using MIS reports to create master
27/08/2019 Monday Client Mccain concatenate reports
Mccain Final
report and
presentation to using spss and enhancement of
28/08/2019 Tuesday the client Excel , mis , ssps communication skills
Final
configuration
presentation live enahncement of communication skills ,
29/08/2019 Wednesday with client skype applied poka yoke in SaaS industry
Customer
success team
meeting and
building of
30/08/2019 Thursday custom reports
Final meeting
with team and
31/08/2019 Friday CEO

29
8. Turn It In Report

30