Reminder

You can hear us, but we can’t hear

you!!
E-Mail Marketing

Presented by:

Presented By:
T h e first E m a i l w a s s e n t in 1971 b y R a y Tom l ins o n
4.3 Billion
Email accounts

122,500,453,020
E m a i l s are s e nt eve r y d a y
E m a i l m a r k e t i n g is
directly m a r k e t i n g a
commercial m e s s a g e to
a g r o u p of p e o p l e t o
bui l d L O Y A L T Y , T R U S T ,
or B R A N D A W A R N E S S
Content is king
 WHY EMAIL
Why
M AEmail
R K EMarketing?
TING ?
 WHY EMAIL MARKETING?

8 0 % o f c o n te n t m a r kete rs u s e e m a i l m a r ke t i n g
55% o f c o m p a n i e s g e n e ra te m o r e t h a n 10 p e rc e n t o f sales f ro m E m a i l

42% o f b u s i n e s s e s s ay e m a i l is o n e o f their m o s t ef fec tive l e a d ge n e rat i o n c h a n n e l s

88% o f m a r kete rs s ay e m a i l m a r ke t i n g is b r i n g i n g t h e m a po sitive R O I

E m a i l deliv ers your
message

9 0 % E m a i l g e t s delivered t o t he i nt ended recipient’s

i nbox

0 n l y 2% of your F a c e b o o k f ans s e e your p o s t s

 E m a i l driv es
c o n v e rs i o n s

a v e r a g e c l i c k - t h ro u g h rate of an email c a m p a i g n
is around 3%

a v e r a g e c l i c k - t h ro u g h rate f ro m a t w e e t
is around 0.5%

6x
2 problems with buying
an Email list
R e a s o n #1 Reason # 2

Low open and You’re d o i n g

re s p o n s e rates will wrong
yield c r a p p y
results a n d hurt
your re put ation
P E R F E C T EMAIL
MARKETING
Don’t K n o w What to
Write in Your Email s?

Promote the S h a re a A s k for

b e n e f it s o f case feedback.
y o u r p ro d u ct . st u d y.
1.Subject L i n e
2 . Se nde r N a m e
3 . I m a ge s Within
4.Email C o p y
5.Call t o A c t i o n
Subject line
t h e m o s t i m p o r t a n t factor for u s e rs to o p e n a n
email

41-50 61-70
characters characters
are t h e m o s t deliver t h e
popular a m o n g h i g h e s t re a d
marketers rates

Curiosity
Urgency
E x c l u s i v ity
Te s t i n g D i f f e re n t S u b j e c t L i n e s
Sender name
- Often, businesses - T h e first e m a i l
use the c o m p a n y lacks any
name, brand name, i nf orm at i on a b o u t
p ro d u c t n a m e , t h e b r a n d nam e..
n a m e of a person, The email gives
little
encouragement to
users t o o p e n it.
Images Within Email

N u m b e r of
Images

U s i n g Alt Ta g s

U s i n g Different
File F o r m a t s for
Images
 Email copy

- Write S c a n n a b l e C o p y

- Use Headlines

- Av o i d S p a m m y Wo r d s

- Cl e arly S t a te T h e
Benefits
 Call to action

-Minimize N u m b e r of
C TA’ s

- M a k e t h e C TA Visible
45% of E m a i l m e s s a g e s are
o p e n e d in m o b il e d e v i c e s

45%
And tables to
compare data
 Personalization

S e g m e n t i n g Yo u r S u b s c r i b e r s

W h a t to s e n d to p e o p l e w h o o p e n e d s p e c i f i c m e s s a g e s

W h y to s e n d b a s e d o n w h o c l i c k e d certain links

W h a t to s e n d to s u b s c r i b e r s w h o haven’t r e s p o n d e d t o A N Y re c e n t m e s s a g e

W h a t to g i v e p e o p l e w h o p ro v i d e d c o n t a c t p re f e re n c e s at s i g n U p
Tools
 Sales Clicks
Opens
Unsubscribes
Conversion rate
 Contact us:- To find out more or how we can help
you better. Address - C-127, 2nd floor, Ozi Gym
Building, Phase 8,
Industrial Area, Mohali,160062.

{ Phone no. :- (+91)-8872155107,

9779127768, 8360890672 |
E-mail:-
hr@northpolewebservice.com