VOICE & A2P

PRODUCT BRIEF
Telin, 23rd July 2019
By: Sotarduga L Sihombing
Head Of Voice & Mobility Product Operation (VMPO)
 Product Brief : Voice and Mobility
Global Wholesale Voice

VOICE HUBBING
130 Global Wholesale Voice Partners We started hubbing business in Q4 2016
from 38 countries Sell …..
+Margin Sell ‘A’ Sell ‘B’ Sell ‘C’
(+3%) +Margin +Margin +Margin

INCOMING OUTGOING
Buy ‘A’ Buy ‘B’ Buy ‘C’ Buy …..

Leveraging biz Subsidize w/ margin Subsidize w/ margin Subsidize w/ margin

from organic from selling A from selling B from selling C

ITKP OLO
Voice wholesale margin benchmark from global
Subs
Subs partners is 1% - 3%

KEY SUCCESS FACTOR

1. Buying Destination: bring the costs down to ensure competitiveness
2. Deal Management: tight control of margin and subsidy to build new
inventory at competitive price
3. Global Routing: Borderless supplier and buyer between legal entities (one
island), end-to-end margin visibility
4. Operational Excellence (LCR): Routing management to fulfill volume
commitment, avoid routing to non-return traffic committed partner

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Product Brief : Voice and Mobility
Global Wholesale A2P SMS

A2P SMS can pass through many routes: [1] Legal Route , [2] Signaling Roaming, [3] OLO/Off-Net,
[4] Local CP and [5] P2P On-Net Routes

57 SMS Partners [2] Signaling Roaming

OTT/ENTERPRISES
SIGTRAN
SS7 SMPP

AGGREGATION PREMIUM
FILTERING
[1] Legal route SYSTEM

SMS PLATFORM [5] P2P On- [3] Domestic OLO

Net [4] Local CP

CHALLENGES
Key success factor In order to monetize A2P traffic in MNO’s network:
1. Filtering System : to block illegal A2P SMS traffic 660 mio SMS
2. Route Monitoring : to monitor major A2P SMS Source and make sure traffic routed
via Premium Route.
3. Traffic Aggregation with attractive business scheme : to grab A2P SMS traffic from
market (direct/indirect).
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 TELIN VOICE BIZ ARRANGEMENT
PARTNERS AGREEMENT ENTITY POINT OF VIEW

GLOBAL MVNO GLOBAL

PARTNERS TELIN-HK PARTNERS
TELIN TL MVNO GRAND
TELKOMCEL TELIN TELIN TAIWAN FORTRESS
AUSTRALIA
TELIN USA
Telin - SG Telin - HK
U MOBILE TELIN MY
TELIN-TL
TELKOMCEL

MVNO
TELIN MACAU
Telin – JKT
DWS - Telkom
Domestic Mob.
Operators

GLOBAL PARTNERS TELKOMSEL OLO ITKP

MVNO
PSTN / TELKOM Domestic VOIP
TELIN MY DU, ETISALAT, SINGTEL, KT, etc 007, 01017, 01052 ISAT, XL, HUTCH, SMART
Players

REMARKS Telin – JKT is same with (DWS – TELKOM) NOTE : POTENTIAL ONBOARDING SUBSIDIARIES
ONEWAY (INCOMING) (Customer Only) TELIN MYANMAR
BOTHWAY (INCOMING/OUTGOING) (Customer & Supplier)
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Product Brief : Voice and Mobility
Global Wholesale Voice & A2P

SWAP
• Optimizing OG traffic to get maximum return RoW traffic. Swap deal with selected
wholesaler partners.
• Swap deal only for few selected destinations

A-Z Offering (SIMPLE SELL/BUY)

• Telin is offering A-Z hubbing list to potential customers/partners
• Challenge is offering “tailor made” product as expected by customer/buyers
Telin, 9th July 2019
 The Concept
Hubbing Voice Biz

CUSTOMER is the source of the traffic (traffic sender)

SUPPLIER is the recipient of the traffic (traffic recipient)

TRAFFIC FLOW

A B

SUPPLIER/CUSTOMER
CUSTOMER (HUB) SUPPLIER

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 The Concept
Wholesale Voice Biz

TELIN SELL is when TELIN receive traffic; Telin send rates offer to customer, REVENUE
TELIN BUY is when TELIN send traffic; Telin receive rates offer from supplier, COST

TRAFFIC FLOW

USD/minute USD/minute

A SELL BUY B

CUSTOMER SUPPLIER

RATESHEET OFFER

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