Chaayos while using data on YouTube; Big Data is mainly used to improve customer

satisfaction to generate revenue and create customer base.

 Web 2.0: It is powered by social networks, news, bookmarking, blogs, and micro-
blogging, video-sharing. Web 2.0 is an organic online conversation.

 Oracle: This tool is used to improve customer satisfaction. It is also used to bring
all the data at a common platform and identify business opportunity which will
ultimately help to serve the end customer. The application use to generate massive
unstructured data that use to describe user behaviour as well as application
performance. And all the companies are not able to fully optimize the big data
because of its cost and complexity.

 Technology Overview, Search: The ease of finding information via using keywords.

 Links: Ad-hoc guides to search relevant data and information.

 Authoring: The ability to create and constantly updating content over a platform
that is shifted from being the creation of few interlinked work.

 Tags: Categoring of content via creating tags which is one-word user determined
descriptions to facilitate searching and to avoid rigid pre- made categories.

 Extensions: Powerful algorithms that help the web as an application platform and
as a document server.

As a social media is an umbrella which defines the various activities that link technology and
social media interaction with the construction of words, pictures, videos and audio.
The data collected allows businesses to better understand behavioural and buying patterns of
the customers but big data goes even beyond. It also help scientists to deal with global issues,
providing marketers with information needed for proper decision-making.
Big data changes lives by providing marketers with the ability to target individuals within a
specific group. With the data being segmented via machine learning algorithms, as social media
platforms are able to allow companies to directly target individuals based on detailed
specifications that also go beyond race, age, gender or social standing.
Big data also allows marketers to directly connect with their target audience group, and also
allowing them to increase their profits while lowering the cost of advertising.
By having targeting ads show up on social media feed, Chayoos will be able to receive
information about products and/or services that might be of particular interest. This solves the
need for boredom and frustration of having to go through ads that have little to nothing to do
with customer.
By creating profiles on multiple social media platforms in hopes to increase brand message is
all well and good. And having access to numerous metrics, such as likes, post reactions, post
replies and more, allows a business to better understand the very nature of the interaction
between their customer base and their content. Social analytics also provide businesses with an
opportunity to gather their marketing message, which help to deliver transparent service
through relevant and timely information.
Big Data is a buzz word and ready to shape our future. From seeing the engagement of a page
to access to tools that help to pinpoint specific matters in diverse and unrelated cloud of data,
all it takes is one simple tool. Locowise is one of the tool which help with big data on social
media and also with social media analytics.