Felicity Traits Extremely

the young mom

Barely

Character Resources Other

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Age: 29
Occupation: Stay at Home mom
Status: Married, 3 kids
Hometown: Flagstaff, AZ
There's a lot of activities
for kids in Utah, but I'm not
sure what the best ones are
Tr
About
Felicity grew up in Arizona, but ended up coming out to Utah for school. She got
married when she was 21 and has 3 daughters. Her kids are ages 6,4, and 2. She
loves taking the kids out but some of the places seem expensive for what you get.
She wants a place that will have fun activities for the kids, but not be to overpriced.
Pain Points and
Goals Frustrations Important Factors
-Take the kids out of the -Sometimes can be -Must have activities for
house to exhaust them pricey the different ages of her
-Stay within a reasonable -Parking can be difficult kids
price range -Finding a place that -Must be reasonably
-Be catered towards caters to older and priced
kids, but still entertaining younger kids.
for adults -Popular places can be
really crowded
 Felicity Traits Extremely

the young mom

Barely

Character Resources Other

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Age: 29
Occupation: Stay at Home mom
1 Status: Married, 3 kids
Hometown: Flagstaff, AZ
There's a lot of activities
for kids in Utah, but I'm not
sure what the best ones are
4 -Be catered towards
a
Tr
About
Felicity grew up in Arizona, but ended up coming out to Utah for school. She got
married when she was 21 and has 3 daughters. Her kids are ages 6,4, and 2. She
loves taking the kids out but some of the places seem expensive for what you get.
She wants a place that will have fun activities for the kids, but not be to overpriced.
Pain Points and
Goals Frustrations Important Factors
-Take the kids out of the -Sometimes can be -Must have activities for
house to exhaust them pricey the different ages of her
-Stay within a reasonable -Parking can be difficult kids
price range -Finding a place that 2 -Must be reasonably
caters to older and priced
kids, but still entertaining younger kids.
for adults -Popular places can be
3 really crowded

1 Most of the attraction pictures had images of young kids with their parents

2 The price of living in Utah with 3 kids on a single parent income can be expensive
3 Places like Thanksgiving Point and the Coconut Cove can be really crowded during seasons
4 Cornbelly’s has a chart showing what activites cater to young kids, kids, and adults.
Lee Traits Extremely

the teenager

Barely

Character Resources Other

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Age: 15
Occupation: HS Student
Status: Single
Hometown: Pleasant Grove, UT
I want to find somewhere
to go on the weekend with
friends.
Tr
About
Lee has always lived in Pleasant Grove, UT. He spends most of his time doing school
work or playing video games. However, he still enjoys going out on the weekends
with friends. He loves fall time and enjoys visiting the local haunted houses. Money
really is not a big factor since he still lives with his parents.
Pain Points and
Goals Frustrations Important Factors
-Get out on the -Places don't know what -Must have activities
weekend teenagers want catered towards
-Have it be a place his -Activities can be overrun Teenagers
Mom approves of with younger kids -Must be reasonably
-Be somewhere fun for -Can be really crowded accessabile
Teenagers, and not too -Must be attention
'kiddish'. getting for his friends as
well
 Lee Traits Extremely

1 the teenager

Barely

Character Resources Other

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Age: 15
Occupation: HS Student
Status: Single
Hometown: Pleasant Grove, UT
I want to find somewhere
to go on the weekend with
friends.
a
Tr
About
Lee has always lived in Pleasant Grove, UT. He spends most of his time doing school
work or playing video games. However, he still enjoys going out on the weekends
2 He loves fall time and enjoys visiting the local haunted houses. Money
with friends.
really is not a big factor since he still lives with his parents.
Pain Points and
Goals Frustrations Important Factors
-Get out on the -Places don't know what -Must have activities
weekend teenagers want catered towards
-Have it be a place his -Activities can be overrun Teenagers
Mom approves of with younger kids -Must be reasonably
-Be somewhere fun for -Can be really crowded accessabile
Teenagers, and not too 3 -Must be attention
'kiddish'. getting for his friends as
well

Cornbelly’s has an ‘Age Gauge’ with teenagers on it

2 Cornbelly’s hosts a ‘Night Fright’s certain days
3 This is typical High School Behavior
Gary Traits Extremely

the Grandpa

Barely

Character Resources Other

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About
Gary has lived in Utah his entire life. He has seen the growth that has taken place in
Utah and is surprised with all the activities there are to do now. He likes to find things
Age: 74 to do out of the house to keep himself busy after his wife passed away. He loves
Occupation: Retired going outdoors when the weather allows him too.
Status: Widower
Hometown: Lehi, UT
Pain Points and
Goals Frustrations Important Factors
Lehi is so big these days. It
used to be where all the -Stay busy -Hard to walk on uneven -Easily accessible
hillbillys lived -A place that's ground
handicapped -Finding a place to sit
accessible down
-Have good food thats -Finding shade
easy to eat
 Gary Traits Extremely

the Grandpa 4

Barely

Character Resources Other

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About
Gary has lived in Utah his entire life. He has seen the growth that has taken place in
Utah and is surprised with all the activities there are to do now. He likes to find things
Age: 74 to do out of the house to keep himself busy after his wife passed away. He loves
Occupation: Retired going outdoors when the weather allows him too.
Status: Widower
1 Hometown: Lehi, UT
Pain Points and
Goals Frustrations Important Factors
Lehi is so big these days. It
used to be where all the -Stay busy -Hard to walk on uneven 2 -Easily accessible
hillbillys lived -A place that's ground
handicapped -Finding a place to sit
accessible down
-Have good food thats 3 -Finding shade
easy to eat

1 Cornbellys is located in Utah County. It had pictures that featured older people.

2 Old people have a hard time walking

3 Old people like to take breaks
4 Retired people are okayn for money usually.