InsurTech

The Next Billion-dollar Opportunity

 About Life.SREDA VC www.lifesreda.com

2012 - 2014 I
13 investments
(US, UK, Germany, CIS) Moscow
London

6 successful exits
InspirAsia
Own acceleration program
and fintech co-working space
2015 - II Asia in Singapore
Singapore

6 investments
(South East Asia)

A new venture fund dedicated to investing

2016 - in the blockchain ecosystem

www.fintech-research.com

Vladislav Igor Chris David Thomas Simon www.fintechranking.com

Solodkiy Pesin Skinner Brear Labenbacher Taylor
 $3 billions

Investments in Insurtech in 2016

COMPARE IT WITH

Auto insurance companies spend

a combined total of
$6 billions
in advertising each year.
Insurance represents a huge opportunity that has yet to see real innovation. The
major players have some of the lowest Net Promoter Score (NPS) ratings of any
industry, meaning the companies do not inspire satisfaction or loyalty in their cus-
tomers. People do not like or trust insurance companies.
The world of 59 years olds with fax

The $1.1 trillion in insurance premiums recorded in 2013 by the

U.S. Department of Treasury represented approximately 7 percent
of the U.S. GDP.

The average age of life insurance agents is 59 years old, and it’s
estimated there are an average of three duplicate processes in
each customer sale.

It’s not out of the realm of possibility that your insurance compa-
ny will at some point ask you to fax them something.

Today’s consumers want to be able to get educated, get a

quote and buy a policy from the comfort of their home (or cell
phone) in less than 15 minutes.
Anyone who's ever had an insurance claim knows
that getting paid can often turn into a nightmare

"Every dollar your insurer pays you is a dollar less for their profits.
So when something bad happens to you, their interests are directly
conflicted with yours. Your fighting over the same coin."

Dan Ariely,
a Duke University professor
and the Chief Behavioral Officer
at Lemonade
Multiple catalysts driving the growth
Annual growth rate p/a
of insurtech industry
-3 -2 -1 0 1 2 3
Industries with the Largest Output Growth and Declines
Healthcare

Industry Description Largest Growth, $Bn Change Compound Annual

Rate of Change
Education
2012 2022 2012-2022 2012-2022 services

Wholesale trade . . . . . . . . . . . . . . . . . . . . . . . 1,115.8. . . . 1,597.6 . . . . . . . . . . . 481.8 . . . . . . . . . . . . . 3.7 Business

services
Retail trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,271.3. . . . 1,747.5 . . . . . . . . . . . 476.2 . . . . . . . . . . . . . 3.2
Other
Construction . . . . . . . . . . . . . . . . . . . . . . . . . . . 773.8. . . . 1,160.1 . . . . . . . . . . . 386.2 . . . . . . . . . . . . . 4.1 services

Credit intermediation. . . . . . . . . . . . . . . . . . . . 801.7. . . . . 1,117.6 . . . . . . . . . . . 315.9 . . . . . . . . . . . . . 3.4

Leisure &
Real estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 977.8. . . . 1,286.4 . . . . . . . . . . . 308.5 . . . . . . . . . . . . . 2.8 hospitality

Financial investments . . . . . . . . . . . . . . . . . . . 468.7. . . . . . 742.4 . . . . . . . . . . . 273.6 . . . . . . . . . . . . . 4.7 Financial activities

& Insurance
Health practitioners . . . . . . . . . . . . . . . . . . . . . 576.7. . . . . . 818.2 . . . . . . . . . . . 241.5 . . . . . . . . . . . . . 3.6
Wholesale
Telecommunications . . . . . . . . . . . . . . . . . . . . 559.8. . . . . . 780.3 . . . . . . . . . . . 220.5 . . . . . . . . . . . . . 3.4 trade

Computer equipment manufacturing . . . . . . 139.1. . . . . . 335.8 . . . . . . . . . . . 196.7 . . . . . . . . . . . . . 9.2

Retail
trade
Management of companies . . . . . . . . . . . . . . 367.9. . . . . . 539.0 . . . . . . . . . . . 171.2 . . . . . . . . . . . . . 3.9
Petroleum and coal manufacturing . . . . . . . 422.5. . . . . . 544.3 . . . . . . . . . . . 121.8 . . . . . . . . . . . . . 2.6 Transportation

Food services and drinking places . . . . . . . . 491.6. . . . . . 605.1 . . . . . . . . . . . 113.6 . . . . . . . . . . . . . 2.1

State &
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 412.1. . . . . . 511.8 . . . . . . . . . . . . 99.6 . . . . . . . . . . . . . 2.2 Government

Data processing. . . . . . . . . . . . . . . . . . . . . . . . . 165.9. . . . . . 262.9 . . . . . . . . . . . . 96.9 . . . . . . . . . . . . . 4.7

Information
Motor vehicle manufacturing . . . . . . . . . . . . 241.4. . . . . . 335.7 . . . . . . . . . . . . 94.2 . . . . . . . . . . . . . 3.4
2002 - 2013
Oil and gas extraction . . . . . . . . . . . . . . . . . . . 320.5. . . . . . 410.9 . . . . . . . . . . . . 90.4 . . . . . . . . . . . . . 2.5 Utilities
2014 - 2022

Federal
Government
Note/source: December 2015 Monthly Labor Review, Industry employment and output projecIons to 2024, U.S. Bureau of Labor StaIsIcs, Employment ProjecIons Program
Insurance is arguably one of the most old-fashioned

Just as fintech is transforming the banking world, “insurtech” has set its sights on the
insurance industry. Endemic mistrust and persistently low net promoter scores
are providing a ripe opportunity to use technology to shift power back.

Yet over the last 18 months, over 100 insurance startups have launched.

Many entrepreneurs are waking up to the fact that insurance is arguably one of the
most old-fashioned, analog consumer services in existence, and they are creating
companies to upend this premise.
InsurTech is not about online-forms
(they are a replica of the paper forms)

Progressive rethought that process.

Most of the start-ups to date have focused on front-end

customer interactions rather than the back office, unlike in
banking. Perhaps the biggest potential advantage would be
reducing claims: by using micro-chips embedded in industrial
and everyday appliances – the “Internet of Things” – it could be
possible for insurance companies to use such sensors to antici-
pate and prevent damage.

“There’s a big difference between spending a lot of money on

technology and being a technology company”.
Vivek Garipalli
CEO of Clover Health
6 things that insurance companies
can learn from insurtechs in 2016

1. Taking risk as an organization

(Big organizations don’t like taking risks. The reason to exist for a startup is to endorse
that risk and be prepared to make mistakes, learn and improve.)

2. Rewarding risk on a personal level

(it doesn’t make sense for the individuals behind big organizations): Don’t punish failed
experiments; Encourage intrapreneurship.

3. Thinking digitally

4. Working digitally
(Insurtechs are building up their organizations and their processes digitally from the
start. Value of open APIs.)

5. Focusing on the customer

(services and products are often produced in the silos of the different departments:
Tim Kunde, there is no holistic view for the customer)
Co-Founder and
Managing Director of 6. Solving problems in iterations
Friendsurance
The digital transformation has reached insurance, as
one of the last big offline industries.

There are big barriers to entry, but while insurtechs do not have all
the answers and the solutions yet, they are best positioned to find them.
We have only seen the beginning of the amount of talent and money that
will pour into this industry.

Companies who think they can still wait a couple of years

until they start to embrace digital innovation will cease to exist 10-15 years
from now.
There is a huge potential to do more business and at the same time
create a much more customer friendly industry.
Chris Skinner,
The BB Fund:
 535
INSURTECHS
by VentureScanner
 TWO BRANCHES OF INSURTECHS

One branch is composed of actual insurance companies that pay medical claims, con-
tract with hospitals and doctors, and take on some kind of risk on behalf of their mem-
bers—all with a bigger emphasis on consumer-friendly technology and data.

The second branch comprises purely tech-focused companies that are involved with
buying, selling or managing health insurance.
 33
Insurtech comapnies
you should know
 www.lemonade.com

While other insurance companies make money when denying claims, Lemonade only takes one flat fee. In addition, they
give all unclaimed money to the charity of your choice. What’s more, your charity is pooled with other Lemonade customers
who also want to give to that same charity – whether it’s a big international non-profit or your local PTA. So the more left-
over money from all of you, the more your charity gets. Since its public launch with a $13 million investment from Sequoia
Capital and Israeli venture investor Aleph late last year, Lemonade has amassed a series of impressive wins.
 www.hioscar.com

The New York health insurance start-up Oscar Health is “a better kind of health insurance company” that aims to use tech-
nology and design to improve the experience. The company is now valued at a whopping $1.5 billion after $145 million dol-
lars in a Series B round, just a year-and-a-half after its launch.
 www.zenefits.com

In May 2015 Zenefits has raised $500 million in a round led by Fidelity and TPG at a whopping $4.5 billion valuation (now
Zenefits loses over half of its value for internal problems reasons). Unlike most companies that sell HR software to small busi-
nesses, Zenefits gives its software away for free. Instead, the company collects a fee from insurance companies every time a
customer buys insurance through Zenefits. It’s this piece that has enraged traditional insurance brokers.
 www.friendsurance.com

Hong Kong-based Horizons Ventures, a private investment arm of Li Ka-Shing, has led a US$15.3 million funding round in
Berlin-based P2P insurance startup Friendsurance. The way the model works is that everyone contributes to a common
pool to mitigate risk, that’s the very nature of insurance. However, in Friendsurance’s case any premiums left over in the fund
at the end of year are paid back to contributors, as the risk didn’t happen.
 www.clark.de

German insurance startup Clark closes €13.2M Series A. Calling itself an “insurance robo-advisor”, Clark’s iOS and Android
apps let you manage and purchase various insurance products. Specifically, it uses algorithms to analyze your current in-
surance situation and automatically propose opportunities to improve your coverage or the deal you are currently on. The
startup’s insurance experts are also on-hand via the app to help with more bespoke insurance questions.
 www.thefloow.com

The Floow gathers data from phones and in-vehicle ‘black boxes’ to help make insurance premiums more accurate and
even reduce the likelihood of a driver ever having an accident. The Floow monitors smoothness of driving, weather condi-
tions, other road users and multiple other data points to tailor insurance premiums to each individual.
 www.trov.com

Trov is an on-demand insurance platform that lets users buy insurance for specific products, for a specific amount of time.
Recently with $25.5M in new funding, Trov launched on-demand insurance for individual items. Insurance isn’t necessarily an
inviting word, especially for millennials. When a user inputs a certain product (a television, appliance, phone, laptop, musi-
cal instrument, surfboard, etc.), Trov simply needs the make and model to generate all the metadata necessary to insure that
item. Alongside information about the insurance purchaser, Trov can then generate a to-the-second price for insurance. That
user can then turn protection on and off for their various items through a simple swipe.
 www.cocoon.life

Cocoon makes an internet-connected security device for the home.

 www.kasko.io

Kasko provides a white-label option for instant insurance purchases on affiliate platforms.
BimaAfya is connecting low income populations in sub-Saharan Africa with health insurance.
 www.buzzmove.com

Buzzmove provides price comparison for the removals trade; information that is important to insurers after a loss.
www.myfuturenow.co.uk

www.myfuturenow.co.uk

Myfuturenow helps connect dormant pension accounts to holders.

 www.getroost.com

Roost makes a smart battery for smoke detectors and counts USAA among its investors.
 www.augury.com

Augury makes sensors for heating, ventilation and air conditioning systems
 www.covianalytics.com

CoVi Analytics is a platform for insurers to use the required reporting from Solvency II data in their enterprise in other ways.
 www.domotz.com

Domotz is an Internet of Things management system that offers a platform for insurers to rate risk and manage claims.
 www.fitsense.io

FitSense helps life and health insurers leverage data from wearables.
 www.quantifyle.com

Quantifyle allows users to “shop around” their wearable and other health data to insurance companies and find the best price.
 www.massup.de

MassUp uses APIs to connect insurers to retailers so people can quickly and easily add coverage to new purchases.
 www.rightindem.com

Rightindem is a self-service total loss claims platform that claims to reduce insurers workload and leakage while improving
customer service.
 Safer

Safer is designed to help millenials identify what kind of insurance they need by tapping into their social data.
 www.everledger.io

Equally, we must not forget firms using distributed ledgers, like Everledger, who are guaranteeing the provenance of rare
items for insurance purposes.
 www.bigml.com

BigML democratizes machine learning solutions that enable insurance companies to build analytics capabilities faster than
ever before.
 www.qiyfoundation.org

Qiy Foundation provides a groundbreaking structure to identity and personal data protection.
 www.traity.com

Traity creates a network that allows people to owe their reputation while increasing trust and transparency in doing business online
 www.gotruemotion.com

TrueMotion creates solutions that enable insurance carriers to implement usage-based insurance con-
cepts at much faster speed to market.
 www.policygenius.com

Brooklyn-based PolicyGenius provides users with price comparison information on life insurance, long-term disability in-
surance, renters insurance and pet insurance, and has raised $15 million in a new round of funding to expand its price com-
parison insurance brokerage service.
 www.quartethealth.com

Quartet Health, a company that wants to close the gap between physical and mental healthcare, has raised a $40 million
Series B led by GV (formerly Google Ventures).
 www.guardiancircle.com

In situations where you aren’t worried enough to call the police, but where you do want to reach out to a friend and say
“something’s not right here,” freshly launched Guardian Circle has your back. The idea is simple: You add your friends and
local contacts to an alert list on the app.
 www.zendrive.com

Zendrive, a startup that uses smartphone sensors to measure drivers’ behavior, has raised $13.5 million in Series A funding
led by Sherpa Capital.
 www.thezebra.com

Austin-based The Zebra, a startup that’s something of a “Kayak for auto insurance,” has been working to bring the process
of shopping for insurance online, where consumers can more transparently compare quotes and understand how insurance
companies determine rates. The company has raised an additional $17 million in Series A funding.
 www.metromile.com

Metromile, the provider that lets you pay-per-mile for insurance, has raised a $191.5 million in funding. Metromile will use the
money to acquire an insurance carrier called Mosaic Insurance to handle the underwriting of its policies itself; as well as to
expand new states in the U.S. and continue building its platform. Metromile provides a mobile experience that lets users see
and track just how much they are using the insurance and how much they will need to pay. It also has other features like ve-
hicle location, travel data and more. Investors behind this deal include a couple of insurance giants, Canada’s Intact Financial
and China Pacific Insurance (CPIC); top VCs Index Ventures, New Enterprise Associates (NEA), First Round Capital, Mitsui and
SV Angel; Metromile founder and Chairman David Friedberg (of Climate Corporation fame); and Mark Cuban.
 www.slice.is

Slice Labs offer insurance for on-demand workers and providers like Uber and Airbanb, starting with rideshare drivers and
then homeshare hosts. The startup has raised $3.9 million in seed funding from Horizon Ventures and XL Innovate. These
products will be available on a transactional basis — so a ridesharing driver should be covered from the moment they start
driving or get into the car, but they’re only paying for coverage during the time that they’re working (making it more afford-
able than just taking out a pricey commercial insurance policy).
 www.policybazaar.com

PolicyBazaar is an Indian startup that can sell policies direct-to-consumer. They recognized that only 4 percent of Indian
consumers have any non-health insurance and only 2 percent of that 4 percent bought their insurance online.
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

P2P-insurance =
back to the original idea of the mutual company

“The idea is to use technology to help you leverage

your local community – with all its positive as-
pects. So it is true that we are coming back to the
original idea of the mutual company.”

Louis de Broglie,
InsPeer
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

Sharing economy, self-driving vehicles, millennials

(prefer to “use”, not “own”)

“Metromile’s differentiator is down to “urbanization and a shifting

mindset of millennials.” By this, he means that the less frequent
and less regular use of cars by these groups makes per-mile ser-
vices.” “Our go to market strategy is focused on large urban areas
and aimed at developing a brand with each city that we roll out
into. The people who switch to pay-per-mile insurance commute
differently. They take multiple forms of public transit, walk, bike or
even ride-share to work so a usage based option makes more sense
Dan Preston, to them.”
CEO Metromile
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

Today’s world is driven by data

There is a huge opportunity for insurance
to leverage data platforms to help improve their operations
in everything from sales to underwriting.
Real-time and near real-time data streaming — everything
from environmental sensors to connected devices and
wearables — will allow insurers to better manage risk, improve
subscriber loyalty and optimize sales opportunities.
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

PFM AND BLOCKCHAIN

PFM-services
have been actively cooperating
with insurers even before;
Blockchain
will be useful
(safekeeping of insurance his-
tory, the issue of policies and
their "journey" between those
who issue them, buy them and
request them).
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

CYBERINSURANCE IN A DIGITAL WORLD

The Verizon 2016 Data Breach Investigation Report: companies large and small, across
all industries, in all geographies, are at risk of being targeted by a cyber attack; in fact, it is
estimated that

62 percent of cyber breach victims

are small to mid-sized businesses.
Cyber insurance is a sub-category within the general insurance industry,
offering products and services designed to protect businesses from internet-based risks.

In just a couple of years, the U.S. cyber insurance market has

grown from about 10 insurers to 50

that provide stand-alone cyber insurance policies. In 2015, these providers generated
$2.75 billion in premium revenues in the U.S. According to a recent study by PwC,

this number is set to triple to $7.5 billion by

2020.
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

PORN REVENGE AND CYBERBULLING SECURITY

A U.S.-based insurance company announced a new policy that specifically covers

the damage of online abuse.

Chubb Insurance told that its personal cyberbullying insurance would cover coun-
seling fees, lost income from taking off of work, and the cost of hiring an online
reputation management firm to help remove smears online.
Though the policy is aimed at parents whose children may become victims of cy-
berbullying, it will also cover adults who are targets of online harassment, which it
defines as "three or more acts by the same person or group to harass, threaten or
intimidate a customer."

Once considered harmless trolling, online harassment is increasingly recognized

for its serious offline consequences.
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

FROM CAR TO DRONE INSURANCE

AIG is rolling out a new set of policies aimed at the growing drone industry.
The policy offerings are designed for a newfangled purpose: protecting the oper-
ators of unmanned aircraft from liability in case of collision, technical problems, or
any other sort of situation that could cause damage either to people or property
on the ground. AIG offers optional coverage for "spoofing": when a hacker hijacks
your drone remotely.

Commercial use of drone aircraft, which will take place over the next decade, is
expected to shake up industries ranging from motion pictures to agriculture to
energy.
TRENDS AND AREAS OF DEVELOPMENT IN INSURTECH

IoT is improving insurtech and healthtech

Kleiner Perkins Caufield & Byers (KPCB): 2015 was a very important year for wear-
ables as the market took several important steps. After the hardware matures, the
innovation moves to software and services.

Over the next ten years, we can imagine a world where instead of wearing a smart-
band or smartwatch to track activity and heart rate, we could just put on our favor-
ite shirt. The buttons on that shirt would capture data from our bodies and source
power from the ambient environment. Software and services would tell us when
to hydrate, when to get out under the sun, when to take it easy, and when best to
sleep. That’s the pervasive computing world of the future.

The Food and Drug Administration (FDA) reported that approximately 500 million
smartphone users around the world will be using a mobile medical app this year.
This number is expected to grow to 1.7 billion smartphone and tablet users by 2018.
Gartner projects there will be 6.4 billion connected things in use worldwide in 2016
(a 30 percent increase from 2015), and that the market will grow to 20.8 billion by
2020.
 Meet BAASIS:
first pan-Asian API-based
bank-as-a-service
platform

BAASIS is a joint venture, launched by Life.SREDA VC

and InspirAsia, leading fintech investor and accelerator
h
ec
rt
su

in Asia respectively, and Fidor, state-of-the-art digital

In

bank and API/bank-as-a-service provider

ar
w
le
d
id
M

BAASIS, having a Fidor Tech license for Asia Pacific region, will use
FidorOS technology to build a BaaS-platform, which has a proven
d
an
al

track record in Europe, UK, US and Middle-East and now

e
Z
w
e
N

is expanding to Asia

BAASIS is lead by team of InspirAsia, a leading fintech-accelerator

in Singapore, which redesigned it’s program and strategy to build
a bank-as-a-service platform and accelerate fintech startups
based on it’s APIs, localize & customize Fidor’s solution to address
needs and demand of Asian customers.

BAASIS is seed funded by Life.SREDA VC, a leading fintech

investor in Asia a globally
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Get the full version
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fintech research at

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Vladislav Solodkiy
Life.SREDA, Managing Partner

35 most influential fintech

persons in the world

/VladislavSolodkiy @SlavaSolodkiy www.lifesreda.com