Social media is a powerful tool to establish a personal identity, build your image,

and stand out in your industry. Building your profile on social media is becoming
more and more important due to the multitude of benefits that it brings to one’s
goals.
Social media helps to fortify and maintain your personal relationships, even with
people who are far away from you. If you have a family member that’s traveling,
you won’t have to wait until they return to hear about their adventures. Just hop
on Facebook and start chatting and exchanging pictures.
Social media is internet-based and gives users the power to create, modify and
upload in real time. Content includes personal information, documents, videos,
and photos.
Social media refers to the means of interactions among people in which they
create, share, and/or exchange information and ideas in virtual communities and
networks through conversation in both public and private.
Social media is also about tracking information—collecting all the data and details
you can. You capture what people are posting about you. You measure what you
have already achieved and create a record of what is happening in your industry’s
social space.