Get More With

Digital & Social Media Marketing

driven by
Integrated Marketing Communications*

*What is Integrated Marketing Communication?

The concept under which a company carefully integrates and coordinates its many
communications channels to deliver a clear, consistent, and compelling message about the
organization and its products and its benefits.
valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Reach out to more customers in your vicinity
Expand your markets - city, state, national,
international
Raise brand awareness
Test new markets

Friday, 3 November 17
 Segmenting Potential
Customer Universe

Univ et
erse
Targ
Is the quintessential traditional
consumer.
Is ignorant of new trends.
Value Drivers - Brand Equity,
Awareness, Value, Socially Acceptable
d
fuse
Con

Wants to do something different but

isn’t aware of alternatives or has limited
information or knowledge.
Value Drivers - Brand Equity, Brand
Reflection
sed

Prosumers and Progressive consumers

who know what they want.
Focu

Don’t mind spending that extra bit for

value addition.
Value Drivers - Brand Equity,
Experience, ROI
valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
Prospect Nurturing

Purchase

Conviction
Communication needs to
Preference
be tailored and targeted
to prospects nurturing
them from awareness to
Liking
purchase.
Knowledge

Awareness

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
Digital Marketing Mix

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

Develop annual marketing strategy - ATL,

BTL and Digital Marketing.

Support, monitor and review implementation

of marketing plan

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

Google Adwords

Objective:
Lead generation
Brand Awareness

Operations: Manage Adwords budget, keywords

management, re-marketing.

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

FaceBook: Create and Manage Facebook Page.

Objective:
Brand Awareness, Create and engage with like
minded community.

Operations:
Regular posts (1-2 updates daily )
History/Movies/Making posts
Industry updates made interesting

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

Twitter:

Objective: Effective use of hashtags # for brand

awareness

Operations:
An Independent Twitter Handle
Daily Active Tweets
Following relevant followers
Usage of relevant # hashtags

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

LinkedIn:

Objective: Increase brand perception among

professional network through posts and sharing of
blogs.

Operations:
Connect with industry professionals, influencers.
Posts relating to industry insights

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

YouTube:

Objective: Enhance brand awareness

Operations:
Show-case organization philosophy, Testimony,
Social Responsibility
Events, Demonstration, Tips

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Scope of service

Website:
Suggest improvement in web design and content
management based on business life-cycle and to
influence SEO ranking.
Suggest design changes for better user experience

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Support Required

Web and software support staff

Graphic designer
Industry updates

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 About

Valerian Mendonça is a Goa based Marketing and Brand

Communication Strategist, with over 25 years of experience across
the spectrum - product, service, media, education. 

valerian.mendonca@gmail.com Mobile: +91 9823059498

Friday, 3 November 17
 Thank You

valerian.mendonca@gmail.com
Mobile: +91 9823059498

Friday, 3 November 17