2015

Business Report

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UBER
9/6/2015
Contents
EXECUTIVE SUMMARY: ......................................................................................................................... 2
OBJECTIVES: .............................................................................................................................................. 3
SYSTEM MODELING: ............................................................................................................................... 3
System Modeling Tools: ............................................................................................................. 5
STAKEHOLDERS ANALYSIS: ................................................................................................................. 9
SWOT ANALYSIS: ................................................................................................................................... 11
STRENGTHS of UBER: ........................................................................................................... 11
WEAKNESSES of UBER: ........................................................................................................ 12
OPPORTUNITIES of UBER: ................................................................................................... 13
THREATS of UBER: ................................................................................................................ 14
PROBLEM IDENTIFICATION AND DESCRIPTION: ........................................................................... 15
NEXT STEPS: ............................................................................................................................................ 17
Bibliography ............................................................................................................................................. 19

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EXECUTIVE SUMMARY:
Uber has established an app to link customers with driver of vehicle meant for rental, whereby

traveler’s usage the app to appeal trips as well as path their reserve car's locations. Established in

2009, the corporation has grown up fast as well as nowadays offers its services in more than 200.00

cities global (Uber, n.d.). According to approximately estimations, Uber is previously appreciated

at greater than US 10 billion dollars. Whereas several clients are whole-hearted almost Uber, there

have as well been objections besides perilous press’s apprenticeships. Late previous year, as soon

as an equipped barrier closed-down numerous hunks in the sentiment of Sydney, Uber was

criticized meant for rising charges which it declares it did to attempt to acquire more vehicles on

the highway (Uber, n.d.). Aware that Uber is functioning in an extremely self-motivated

atmosphere, its top-management has specified me for task of formulating a business report which

comprises a model of its present business-system, a stakeholder analysis as well as a SWOT

analysis of the company. The trade might distress several of the stakeholders (Uber, n.d.). The

stakeholder’s are the group of individuals. “Clients, suppliers, society, investors as well as

competitors are the key stakeholders meant for this analysis. On my point of view our main and

top three stakeholders are competitors, customers and investors which can affect the project.

According to the stakeholder’s analysis prepared on the diverse stakeholder’s, UBER is the

greatest for the reason that of the quality and prices of services which is provided to the clients as

well as the Corporate Social Responsibility events accomplishment by schooling as well as not

contaminating the atmosphere. Strengths as well as weaknesses are inside elements. Uber has

controlled above these components (Uber, n.d.). Opportunities as well as threats are the outward

elements in SWOT. Uber does not have slightly control above these factors. On the other hand, it

essential proceeds actions to abuse opportunities as well as avoids the threats. Further down, I have
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analyzed as well as examine the SWOT analysis of UBER in this business report. In specific, Uber

is involved in categorizing imaginable opportunities as well as threats meant for the corporation

and a road-map meant for in what way probable complications can be address in analysis (Uber,

n.d.).

OBJECTIVES:
The objective of this study to analyze an actual business as well as done methodical circumstance

findings as well as credentials categorize operational as well as strategical concerns inside that

business. Carry out a whole strategic analysis of the business to categorize probable forthcoming

direction’s meant for the business. The main object of this research study to examine the

stakeholder’s analysis as well as SWOT analysis of the company. Furthermore, analyze systems

modeling as well as find out problems that facing by company and provide solution to overcome

those identified problems. In this analysis our main focus on stakeholder’s analysis as well as

SWOT analysis.

SYSTEM MODELING:
More suitable than other methods of public-transport when working at a particular terminus

o High dues than other methods of public-transport

Fixed-price centered on base price, distances, time, top hours or weekends as well as public

holiday, advanced-bookings dues

Needs a government’s permit to be a taxi-driver as well as car borrowed by the taxi-operators.

Taxi can be borrowed;

o Greeting on the streets

o Wait by the side of particular taxicab station

o Meant for fast reservation by SMS, telephone call as well as app

o Meant for unconventional reservation by telephone call as well as apps

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Driver who want a private’s appoint license usage their individual vehicles. Once signed-up, they

usage the Uber driver’s app to obtain reservations, a procedure which substitutes the outdated

taxicab offices (Uber, n.d.). Riders, temporarily, are capable to usage the rider’s app to practically

burst an Uber cars, as well as can pathway its whereabouts such as it weaves as well as bobs from

side to side city ways. After the outing, Uber determines a payment founded on detachment as well

as time, and it is waged openly over the app, no cash modifications hand in the cars. So far, so

excellent, However Uber has challenged a lots of condemnation (Uber, n.d.). Primary, there is

"surge pricing". Considered to become more car drivers on the highways throughout demanding

eras, “surge pricing” means the price is jacked-up by two, three, from time to time four times the

standard price (Smh, n.d.). The app has likewise agonized at the influences of together outdated

taxicab companies as well as controllers in metropolises the world’s over. In London, black cab

car driver toughly dispute that the Uber app is fundamentally a pattern as well as is consequently

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violation stringent regulations (Smh, n.d.). To come to be a black cab car driver by means of a

pattern, a lengthy, costly as well as infamously problematic assessment requisite be approved.

Uber car driver do not must to do this, generous a prejudiced benefit, cabbies say. In other nations,

there are disparities around in what way Uber inspects its car driver. In Delhi, the company has

postponed set-ups whereas it improve the employment procedure afterward a drivers was

prevented in relations to the rape of a customer (Smh, n.d.). Controllers in Las Vegas, Los Angeles

as well as San Francisco have all raised up distresses over the selection procedure in their

corresponding metropolises. The corporation's supervisory distresses are accompanied by

numerous thoughtful public relations catastrophes in latest months, as well as the expose it was

pursuing reporters' trips as well as that a senior management had proposed it should deliberate

disbursing detectives to “dig up dirt” on correspondents who had inscribed bad divisions around

the company. Uber far along make an apology as well as said the senior manager observations had

"no relation" to its authorized "views or approach".

System Modeling Tools:

1) Emphasis on significant system-features

2) Moderate of communications with-users

3) Documents the system analyst empathetic meant for the execution meant for execution by

designers as well as programmer

These are the following key kinds of system’s modeling tools:

o Graphic

o Tabular

o Frame

o Textual

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Graphic-Tools:

These are employed to demonstration high-level modules of specific feature of model.

Respectively graphic-modeling tool’s has customary of signs employed to characterize specific

model’s components. Graphic-tools are favored kind of modeling-tools while the association

among model-component is significant. Graphic-tools in vital modeling are primarily of a

semantic-nature emphasizing the significance of the requirement. Graphic-tools in execution

modeling are generally apprehensive by means of structure.

Tabular-Tools:

Approximately info is helpfully placed out in tabular-forms. Tabular-tools might be beneficial in

some conditions mainly stipulation issue substance professionals discovers the graphic-modeling

tool problematic to communicate to.

Frames-Tools:

Frames are employed familiarly meant for a certain kind of description tools. Frame stipulations

are employed to stipulate altogether pertinent info approximately a model element that has been

declare on a diagram.

Textual-Tools:

Textual syntax is well-defined officially, by means of Meta-language.

DATA FLOW DIAGRAM:

The “data flow diagram” is the utmost significant method meant for modeling high-level aspect of

the procedure inside a structure. These high-lights the function of the structure as well as in what

way they employ stockpiled info besides transmission of info among each-other.

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They demonstrate in what way inputs data is converted to output outcomes through categorization

of functional-transformation Access-flow is employed to demonstrate that a procedure need to

uses or changes store info to achieve its determination. An access-flow as of a stockpile

demonstrate that the procedure usages info apprehended in the stockpile. The procedure

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authorizations whether an object or association happening corresponding a specific criterion-

exists. Control process synchronize the stimulation of process as well as sign to other component

of system-essential model. The synchronization is conceded out by construing as well as producing

event-flows besides monitoring process by activating. The data-flow signifies the info produced

by sources as well as employed by another system functions. On a data-flow diagram the sources

of the data-flow might be a data procedure: the functions signified by the data procedure is the one

that makes the info as well as a process-group: the functions that produce the info inside the cluster.

Use Case Diagram:

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STAKEHOLDERS ANALYSIS:
Should we select corporation to acquire the secure from? The solution of this query is to select the

corporation prudently. The judgment which we select might disturb a lots of people (Stakeholders).

Stakeholders are the key mainstays meant for a corporation as well as of the study the shareholder’s

requisite be fulfilled (Uber, n.d.).

The trade might distress several of the stakeholders. The stakeholder’s are the group of individuals.

“Clients, suppliers, society, investors as well as competitors are the key stakeholders meant for

this analysis. On my point of view our main and top three stakeholders are competitors, customers

and investors which can affect the project (Donaldson & Preston, 1995). First is the competitors

there are many enemies in the market but our company need to know who our enemy is and how

to compete with it. Second is the customer who are the main part of business and the profit and

loss of the company depends on customers and sales (Uber, n.d.). Third is the investors, investors

are also important as there is no business who can run without investment and the investment is

the main part of business” (Donaldson & Preston, 1995).

There are three diverse arguments which is selected meant for the study of the corporation.

“Quality, Corporate Social Responsibility (CSR) as well as cost are three arguments through which

we analyze the company (Donaldson & Preston, 1995). First is the competitor there are many

competitors in the market. The quality of the company who is producing the good quality product

is having advantage over others. The Company is offering the quality services as well as having

the advantage over other competitors” (Donaldson & Preston, 1995).

The second is Corporate Social Responsibility as there are several actions accomplished by the

corporations however UBER Company is participating in several societal events as paralleled to

the other competitors (Donaldson & Preston, 1995).. Cost-effective services are advantageous

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meant for the clients as well as several of the clients are chosen the corporation who are bountiful

the services at low-cost price.

The third is customers approaching who employ to understand the quality, quality is a significant

characteristic meant for the corporation (Uber, n.d.). Each client need a quality service to fulfill

the requisite. There are several corporations who do not settlement on the quality as well as provide

the quality service. From the quality aspect the UBER is offering the quality services. The quality

of outdated business is deprived. UBER is exploit Corporate Social Responsibility events on

systematic interims as well as do not involve in any unlawful actions. However other outdated

businesses are ignoring corporate social responsibility activities (Uber, n.d.). The clients not

simply realize quality of the services however, understand the cost of services as well (Donaldson

& Preston, 1995). Uncertainty the cost of the service is high than they do not want’s to purchase

the service as well as shifted to an-other competitor’s service which declines the repute as well as

the appearance of the corporation (Uber, n.d.). As of this approaching the UBER Company is

offering cost-effective service to their customers.

The fourth is Investors in what way the investor’s distress the Quality, Corporate Social

Responsibility as well as Cost. The quality of the service be determined by on the technology as

well as the investments a corporation can do meant for the services processes and procedures of a

service (Uber, n.d.). Company is consuming the enormous investment as of the investor’s as well

as can creating the quality of services meant for the clients. There is the lakes of funds in the other

outdated businesses. Company is involving in several Corporate Social Responsibility events such

as humanizing humble individuals as well as dumping the substantial which cannot damage other.

The investor’s finance in the Corporate Social Responsibility events (Uber, n.d.). Company is

consuming low-cost services such as they are seriatim on the economy of scale as well as

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generating standard services meant for each client consequently they are taking the low-cost

advantage on other outdated businesses for reason that investors invest in this company

(Donaldson & Preston, 1995).

According to the stakeholder’s analysis prepared on the diverse stakeholder’s, UBER is the

greatest for the reason that of the quality and prices of services which is provided to the clients as

well as the Corporate Social Responsibility events accomplishment by schooling as well as not

contaminating the atmosphere (Uber, n.d.).

SWOT ANALYSIS:
Strengths as well as weaknesses are inside elements. Uber has controlled above these components.

Opportunities as well as threats are the outward elements in SWOT. Uber does not have slightly

control above these factors (Smh, n.d.). On the other hand, it essential proceeds actions to abuse

opportunities as well as avoids the threats. Further down, I have analyzed as well as examine

the SWOT analysis of UBER. SWOT analysis shows the internal and external situation of the

company. Now we discuss or analyzed the strengths, weaknesses, opportunities, and threats one

by one.

STRENGTHS of UBER:
These are the following strengths of Uber. Uber maximize their profits on the basis of these

strengths of the company. Company efficiently perform in market according to their strength as

well as sustain competitive advantage. Top management align these strengths of company with

their strategies and create brand loyalty in industry.

o It is a well-recognize trademark

o It has an extraordinary standard of services, certified drivers as well as vehicles. Uber

Black customers enjoys precise great standard of package.

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 o It has an infinite convoy of automobiles as well as regular taxicab service’s rules are not

appropriate meant for Uber.

o Uber has not permanent car driver as well as it does not appoint car driver, they have not

responsibility concerning workforces.

o Operational cost is quite low. As it relies on customer-to-driver interaction, a dispatcher is

not needed.

o It has less rivalry as well as a main rival is Lyft.

o Such as electronic compensation method is employed, Uber can trajectory as well as select

extremely rated car driver. It has numerous other structures alike accomplishment of a car

straightforwardly as well as having records of the expenditure.

o Double ranking method increases reliance as well as security.

o The structure is suitable meant for the car driver. They can work flexible hours and even

choose to be a part-time employee as well as car drivers can likewise discard unsolicited

clienteles.

o The charges are lesser as paralleled to outdated taxicab workers.

o Global organization

O Extraordinary assessment of Uber, Several individuals having interest for investment in it.

WEAKNESSES of UBER:
These are the following weakness of Uber. If company cannot overcoming these weakness than

company taking huge loss in market as well as company cannot sustain competitive advantage.

Top management the company realize these weaknesses and remove immediately to avoid risk.

o The entrepreneurial idea of UBER can be simply copied as well as not anything will inhibit

rivalry as of offering the similar product.

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 o The relation’s among Uber as well as the car driver is morally question mark. It deficiencies

the existent linking. So, it is predictable that reliability among Uber as well as its driver’s

is fairly lowest.

o Corporation as well as its clients have no attachment. Encouragement to continue by means

of Uber is lower.

o Overheads of operational cars are extremely higher. However, the car driver do not make

so abundant.

o Very Volatile trade model.

o There are also confidentiality apprehensions. Uber record where client get the taxi from as

well as it likewise records wherever client goes using it.

OPPORTUNITIES of UBER:
These are the following opportunities for Uber to grow their business efficiently. If company

realize these opportunities than this company sustain their competitive advantage in the industry

as well as maximize their profits.

o Clients are frequently disappointed by means of outdated cab firms for the reason that of

high’s charges as well as extensive waiting-time.

o It can abuse new-fangled as well as large marketplaces in nations similar to India wherever

taxi service is inopportune and costly.

o Can-tap emergent marketplaces in out-of-town spaces wherever taxi service is not

accessible.

o Increase in numbers of Uber car driver will decrease the Projected Time of Appearance.

This will create Uber extra enjoyed. The start-up will grow extra returns as well as car

driver will be earned.

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 o Uber can rise the assessment. This might request more nominees. As an outcome, Uber

will have additional funds to function.

o Inexpensive electrically powered cars as well as hybrid cars can be employed. It will

decrease the costs as well as rise the profits of car driver.

o “Other service similar to transporting elder patients to hospital, transporting children to

school as well as transporting pets to the vet can be offered.”

o It can abuse new-fangled as well as large marketplaces in nations similar to India

wherever taxi service is inopportune and costly.

o UBER having new opportunities in Asia region to expanding their business.

THREATS of UBER:
Threat is an external part of a company that facing by every company. These are the following

threats for company. If management of Uber cover up these threats than company reduce the

external risk that may face in future as well as Company also overcoming the new entrance of

business risk.

o Car driver are not joyful by means of the low profit margin. This influence prime to

immoral advertising. This can in turn disappoint the new car drivers as of joining of Uber.

o Approximately fresh legitimate rules in nations such as Germany will prohibit Uber as of

working.

o Difficulties by means of confined regulators can prime to penalize. It will as well make an

immoral Public Relation.

o Rising rivalry will eventually decline rates. This will disappoint car driver as of join the

start-up in fresh marketplaces. This will consequence in damage of clients as well as Uber’s

incomes will decrease.

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 o By means of fresh marketplaces as well as car driver are joining, deception as well as

dishonors are likewise rising. It is injuring meant for the brand name.

o Self-driving vehicles, such as Google vehicles, will remove the essential meant for Uber.

o Over-valuation can prime to over-investment in localities wherever there is not at all scope

meant for business of a similar types.

There is no hesitation that the clients like Uber. They appreciate assistances of the services.

Separately as of the circumstance that it is suitable, they alike how Uber supports protect time as

well as cash. However, government as well as car driver habitually dislike Uber. To key its client’s

centric method, the corporation charge a precise lowest prices. This is why the car driver do not

have an extraordinary profit margins.

Uber does not have to keep an eye on the rules that outdated car drivers essential abide by. It has

been penalized meant for avoidance rules several time. “Germany, France, India, Thailand,

Netherlands and United Kingdom are approximately of the nations that penalized Uber.”

Destructive correspondents is somewhat the start-up requisite exertion on overwhelming.

It is not recognized what Uber’s forthcoming is as well as Google vehicles are an immense hazard

to its achievement. Uber should sustain its fortes. It should discourse the faults found in the SWOT.

The purpose should be to seizure faults keen on strengths. The group requisite work as well as

abuse the openings as well as evade the faults.

PROBLEM IDENTIFICATION AND DESCRIPTION:

In San-Francisco, the origin of Uber, as well as Los Angeles, the district counsels funneled a civil-

suit in contradiction of the firm as well as hunted an enduring ban in contradiction of the services.

The suit takes problem by means of in what way Uber apparently supposed its circumstantial

draughts curtained out car driver who were devoted of a misconduct. According to problem, I

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recommend guideline for this problem, the company to take some actions such as develop an app

to automatically point out misconduct activities of drivers (BBC, n.d.).

Another problem facing by company, the rising of fare is big problem for company and overcome

this issue to take future contracts with oil marketing companies to reduce costs and maximize the

profits. In the European-Union, Uber is face a swerve of legal-issues, mainly due to uninhibited

car driver on its Uber-pop services (BBC, n.d.). Uber-pop has been ban in Germany, Spain as well

as the Netherlands. I suggest to overcome this issue, Uber take legal actions against these

companies to resolve this issues by facing Uber.

Corporations alike Uber have been ban in New-Delhi however Uber is ongoing to function there

by not compelling commission as of the car driver as well as proverb it’s functioning as per a

marketplace (BBC, n.d.). I suggest to overcome this issue, company introduce registration fees as

well as annual renewal fees for covering commission fees. In this scenario company take

registration fees in advance and invest this money in venture to maximize profits (Uber, n.d.).

Although Uber has previously grownup significantly, it has hardly browsed its probable. In order

for Uber to come to be even higher, it requisite enlarge geologically keen on new cities as well as

nations. In my judgement, compelling over bigger cities, such as New-York Chicago, will be

stimulating, for the reason that greeting systematic taxi is so appropriate (BBC, n.d.).

Consequently, Uber should appearance to transfer keen on smeller’s metropolises. Furthermore,

familiarizing Uber globally is correspondingly significant. Moreover, rising the numbers of Uber

car driver is essential meant for development, appointment more car driver keen on their business

will permit the firm to have supplementary Uber vehicles out in the path (BBC, n.d.). This will

prime to the distance interval among a client as well as a drivers animation lesser.

Characteristically, if an ETA is greater than ten minute, a client potency reason double beforehand

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by means of Uber. Additional supplementary straight idea’s Uber can instrument is increasing its

fare asking greater than 20% percent censored as of their car driver. By undertaking as a result,

Uber will be capable to rise their net-revenue. On the other hand, this approach is by distant the

utmost riskiness (Uber, n.d.).

NEXT STEPS:
An excellent business specialist will be assured to deliver top-management by means of a perfect

as well as solid traditional of activities that should be reflected in command to initiate resolving to

some extent complications (Uber, n.d.). Uber also introduce other service similar to transporting

elder patients to hospital, transporting children to school as well as transporting pets to the vet can

be offered to sustain competitive advantage (Uber, n.d.). To overcome the high cost issues,

company introduce inexpensive electrically powered cars as well as hybrid cars can be employed.

It will decrease the costs as well as rise the profits of car driver.

Uber as well as Tata Opportunities Fund (TOF), the warship “private equity fund” counseled by

Tata-Capital, publicized that “TOF” will sort a substantial investment’s in Uber, the primary such

investment make by “TOF” in a international corporation by means of head office outdoor India

as well as emphasizes their self-confidence in Uber (Uber, n.d.). The conglomerate is a landmark

meant for together bodies as well as will support Uber magnify its services plus solution in India

by leveraging the “Tata Opportunity Fund’s” system inside the broader Tata-Group and outwardly.

Uber hurled in India less-than 2 year ago. Currently, the services is existing in eighteen Indian

cities greater than in to some extent other nation outdoor the United States of America. By its

present-day vile of above 150,000 driver-entrepreneurs as well as continued vigorous 40% month

on month development, Uber has rapidly enlarged essential market-share in India of above 35%.

Uber’s partnership’s by means of the “Tata Opportunities Fund” keep an eye on other strategic

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relations by means of “Baidu in China, America-Movil in Latin America, as well as American

Express” in the United States of America (Uber, n.d.). For each of these associates take along a

profound considerate of their nations as well as wide-ranging systems that have help out

meaningfully rise the adoption of Uber’s service in over 60 nations as well as 330 cities everywhere

in the globe (Uber, n.d.).

According to “Travis Kalanick, CEO of Uber Technologies. “Our goal is simple: reliable and

affordable transportation at the push of a button everywhere, for everyone. Right now, we’re

particularly focused on building a great service for hundreds of millions of Indians–and Tata’s

leadership and experience will be crucial in helping us meet this important goal”.

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 Bibliography

BBC. (n.d.). BBC. Retrieved from http://www.bbc.com/news/technology.

Donaldson, T., & Preston, L. E. (1995). The Stakeholder Theory of the Corporation: Concepts, Evidence,
and Implications. Academy of management Review.

Smh. (n.d.). Retrieved from http://www.smh.com.au/digital-life/digital-life-news/outrage-over-100-

fares-amid-sydney- siege-prompts-uber-to-offer-free-rides.

Uber. (n.d.). Uber Transport Company. Retrieved from https://www.uber.com/.

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