Business Name: Nutri Asia Incorporation

Strengths:
Well recognized brand
First and only branded local condiments company that is certified by globally institutions for its
compliance with systems and best practices that make sure its products are safe and
clean.
Has the widest selection of quality sauces and condiments in the market

Weaknesses:
Large operational cost connected with high level of employment in the country and also due to
wide variation of product.
Company’s labor-only contracting, low wages and poor working conditions

Opportunities:
Possible partnership with large companies overseas
Renovating its products
Import its products to different continents

Threats:
Boycott by its customers because of violent dispersal of its workers
Rising competition in the market between other companies

Areas of Consideration
Course of Action 1: Cost Cutting for higher wages and high working conditions
Course of Action 2: Make another formulation to the existing product
Course of Action 3: Make small serving of products for affordable price

Analysis
Course of Action 1: Cost Cutting for higher wages and high working conditions
Advantage:
Lower Management cost
Regularization its employees
Increase profit of the company
Disadvantage:
Conflict in regulation and implementation in the company
Course of Action 2: Make another formulation to the existing product
Advantage:
Promotion of the product
Boost the sales of the company
Encourage new and potential customers because of the new formula
Disadvantage:
New formulation is costly
Needs advertisement for its new formula
Course of Action 3: Make small serving of products for affordable price
Advantage:
Boost the sales of the company
Encourage new and potential customers because of affodability
Disadvantage:
Packages is costly as the small serving of the products need presentable packages as the
large serving of the product/s.

Conclusion
Criteria CA1 CA2 CA3
Profitability 4 3 4
Regulations/Restrictions 3 3 3
Competitive Advantage 3 4 4
Cost Efficiency 4 2 2
Total 14 12 13

Course of Action no. 1 seems to be the most economical and logical in this situation, where
future unforeseen problems outweigh present results. Based on this decision matrix of
profitability, regulations/restrictions, competitive advantage, and cost efficiency, profitability and
cost efficiency post best for course of action no. 1. Also in this CA2, it will high the wages and
working conditions of the employees and it will start the regularization.

Selwyn Vincent M. Bantugan

BSA – 1B