(C) Team Disha IIM Lucknow

Guesstimates: Facts and figures

(Updated Nov’15)
Population (2011 census)
 India: 1.2bn
 Lucknow: 4mn
 UP: 200mn
 Delhi: 15mn
 Mumbai: 18mn
(Also learn key demographics about your home city/town)
Rural – Urban Ratio: ~70% - 30%
Literacy Rate (2011 census)
 India: ~75%
 Youth Literacy Rate (15-24 years): 80%
 Female – Male: 65% - 80%
Age break-up
 <35 years: 65%
 <25 years: 50%
 0-6 years: 15%
 7-14 years: 15%
 15-25 years: 20%
 25-35 years: 15%
 35-65 years: 30%
 65 years +: 5%
Population Growth Rates
 Population growth rate: 1.2%
 Birth Rate: 20/1000 population
 Death Rate: ~7.5/1000 population
 Life Expectancy: ~70 years

Religion
 Hindu: 80%
 Muslim: ~15%
 Christian: 2.3%

Poverty Line for India (Rangarajan Report 2014)

 Rural: INR 32
 Urban: INR 47
 BPL Population: ~30%
Income Brackets (as % of total population)
 Low
o BPL: 29%
o APL: 25%
 Mid
o Lower middle: 30%
(C) Team Disha IIM Lucknow

o Upper middle: 15%

 High
o 1%
Sector-wise breakup of GDP
 Agriculture: 20%
 Industry: 25% (of which manufacturing is 15%)
 Services: 55%
Occupation Structure
 Agriculture: 60%
 Industry: 20%
 Services: 20%
Other important facts (used as reference rather than directly in a guesstimate)
 Car penetration: ~2%
 Internet penetration: ~20%
 Mobile phone penetration: ~80%
 Smart phone penetration: ~10%