STRATEGIES

Responde a la pregunta ¿cómo lo haremos?

Para: Lograr los objetivos inmersos en la visión
Para: Superar a la competencia
Para: Lograr ventaja competitiva sustentable
Para: Reforzar la posición a largo plazo de la empresa

Al definir o crear la estrategia, se definen el conjunto de acciones a

seguir para cumplir los objetivos planteados.

A. Integration Strategies
There are next types:
Forward Integration: iron mining companies (own "downstream" activities such
as steel factories.
Backward Integration: movie distributor (Netflix) also manufactures content.
Horizontal Integration: Businesses in the same industry and which
operate at the same stage of the production process are combined.
Vertical Integration: Costco/Sam´s (tienen sus marcas propias y propiedad)
 STRATEGIES
B. Intensive Strategies
Aggressive expander in global market
Targeting market
Market Development
Market Penetration
Alianza Estrategica /Joint Ventures

C. Diversification Strategies
is a form of differentiation.
Related diversification

C. Defensive Strategies
Used when company is not in good condition, not in any kind of jeopardy.
It is a reactive strategy
 ESTRATEGIAS GENERICAS
Por su Desempeño y sus ventajas Comparativas y Competitivas se
clasificarian como:

Cost leadership
- Keep costs lower than those of competition
- May lead to lower prices than competitors
COMPETITIVAS FACTORES Differentiation
- Create products or services that are different
INTERNOS enough to be more attractive/better match
customers view of value
Focus
ESTRATEGIAS - Target a small segment of the market
VENTAJAS

GENERICAS
* Integration Vertical (Adelante/Atras)
CORPORATIVAS

* Integracion Horizontal (Adelante/Atras)

Diversificacion
FACTORES Status quo
EXTERNOS Deffensive/Reactive
Concentracion
Intensive