METHODOLOGY

Research

Research = Re + search. That is search after search and search. Why? The purpose of such
repeated search is to thoroughly understand the problem and find the apt and effect solution to the
problem. Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific topic. In fact
research is an art of scientific investigation. The meaning of research as “a careful investigation or
inquiry specially through search for new facts in any branch of knowledge”.

According to Clifford woody research comprises defining and redefining problem,

formulating hypothesis or suggested solution, collecting, organizing and evaluating data, making
deductions and research conclusions and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis. We can also say that research is an original
contribution to the existing stock of knowledge making for its advancement.

Data Sources:

Primary Data : The primary data is collected from the respondents.

Secondary Data : secondary data is collected through Research books, Journals, websites, etc.

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