HVCDP – VEGETABLE COMMODITY PROFILE

March 2016

VEGETABLE ELEMENTS PAPER

INDUSTRY

 The World Health Organization (WHO) reported that up to 2.7 million lives could be
saved annually with sufficient fruit and vegetable consumption. Low intake of fruits and
vegetables is among the top 10 selected risk factors that can cause gastrointestinal
cancer, heart disease and stroke.

 Thus, WHO recommends 400 grams per day or 146 kg per year of vegetables and fruits
to help prevent various diseases. In the Philippine setting, according to the Food and
Nutrition Research Institute (FNRI), in 2003, one person consume 110 grams of
vegetables, 19 grams of roots and tubers and 10 grams of beans, nuts and seeds or a
total of 51 kg per year. According to the main results of the 2002 Census of Agriculture,
the number of holdings for fruit bearing vegetables is about 1,088,913 which is
classified as a temporary crop.

 In 2006, the United Nations Development Programme (UNDP) reported that the
vegetable industry in the Philippines contributes >30% to total agricultural production
and a major component of Gross Domestic Product (GDP). Vegetable production is
based on highland and lowland cropping in the wet and dry season.

 Under the High Value Crops Development Program (HVCDP) of the Department of
Agriculture, vegetables are categorized into three criteria – Local Supply (Lowland and
Highland Crops), Export Crops and Import Crops.

 HVCDP has identified top priority vegetables and these are the following: In Local
Supply under Lowland Crops it is consist of Ampalaya, Eggplant, Squash, Pechay
(Native), Tomato and Sitao. Under Highland Crops it is comprise of Carrots, Cabbage,
Cauliflower, Broccoli, Habitchuelas, Bell Pepper and Pechay (Chinese). Export Crops are
Okra, Asparagus, Ginger, Garlic, Shallots and Hot Pepper. Import Crops are Onion (bulb),
White Potato, Black Pepper and Mungbean.

PRODUCTION, AREA AND YIELD

 Based on the data generated by the Bureau of Agricultural Statistics (BAS), in terms of
the top priority vegetables, volume of production decreased by 1.28% from CY 2014-
2015 (from 1,636,494 MT to 1,615,595 MT).

 Area planted/harvested decreased by 1.8% from 185,512 HA (CY 2014) to 182,211 HA

(CY 2015).

SWOT ANALYSIS

Strengths

 Regional collaboration
 Existing organizations
 Year-round production
 Sizeable land for vegetable production
HVCDP – VEGETABLE COMMODITY PROFILE
March 2016
 Manpower resources
 Proven farm technology

Weaknesses

 High transportation cost

 Poor farmers' cultural values
 Inadequate market information system
 Lack of access to financial assistance
 Fragmented farmer growers
 Unsustained farmers organization
 Inadequate cold chain facilities
 Poor relationship with local agencies in local areas
 Poor implementation of FMR projects

Opportunities

 Increasing demand (domestic and foreign)

 Available transport network
 Health benefits
 Prioritization on the production of vegetables
 Demand for organic vegetables

Threats

 Effect of climate change

 AFTA/WTO implementation
 Land conversion (agri to industrial)
 Monocropping of plantation crops
 Crop shifting
 Political traditional system
 Smuggling (inputs and vegetables)

INDUSTRY SHARED VISION

VISION

A competitive vegetable industry producing and supplying the local demand with high
quality, diverse vegetable at affordable prices through sustainable production and equitable
marketing systems

MISSION

• Stable supply all year-round by ensuring high quality and affordable vegetables
throughout the year
• Provide quality support services to vegetable growers to enhance their competitiveness
and sustainability
• Expand overseas market for Philippine produced vegetables
 HVCDP – VEGETABLE COMMODITY PROFILE
March 2016

STRATEGIES AND PROGRAMS

MISSION STRATEGY ACTION PLAN CONCERNED OFFICE
- Stabilize the - Continuous expansion of off- Lead Agency: DA-HVCDP
supply of season production Partner Agency: BPI
vegetables - Clustered production Other Offices: Private
- Facilitation in the Sector (farmers)
Stable supply all
credit/loan availment Lead Agency: DA
year-round by
ensuring high
- Improve the - Establishment of postharvest Lead Agency: PhilMech
quality and
quality and processing system Other Office: Private
affordable
“convenience” of - Improvement of market Sector
vegetables
locally produced information system Lead Agency: DA-AMAS
throughout the year
vegetables in the - Ensure the safety of Other Office: LGU and
market vegetables in the market Vendor’s/Market
Association

- Enhance the - Sustained education and Lead Agency: BPI

acceptability of public awareness campaign Other Offices: NNC,DA,
vegetables for using tri-media; advocacy; LGU, Private Sector
healthier eating IEC materials to target
Increase per capita habits (in support groups
consumption to food sufficiency - Promotion of urban and
program) school gardening
- Enhance access to - Promotion of home/backyard Lead Agency: BPI
diverse vegetables gardens Other Offices: DA, LGU,
- Ensuring availability of seeds Private Sector (Seed
and planting materials Companies, NGOs)
Provide quality - Provision of - Support to the provision of Lead Agency: DA-HVCDP
support services to appropriate seeds and planting materials, Partner Agencies: BPI,
vegetable growers support services production facilities, small- BAR, AMAS, PHILMECH,
to enhance their on production, scale irrigation facilities, BSWM, ATI, etc.
competitiveness marketing, marketing activities,
and sustainability irrigation, postharvest machineries
postharvest and /equipment and
other infrastructure/facilities,
infrastructures, - Conduct of trainings
extension and - Organization and
regulatory services strengthening of
cooperatives
- Support to regulatory
activities
Expand overseas - Open new and - Improve market information Lead Agency: DA-AMAS
market for alternative system and increase market Other Offices: BPI, Private
Philippine markets and linkage to other countries Sector (Exporters)
produced expand existing - Promotion of other vegetable
vegetables export markets for products (with high shelf
asparagus, shallots life)
and okra and other
potential
vegetables
(organic
vegetables)
HVCDP – VEGETABLE COMMODITY PROFILE
March 2016

INSTITUTIONAL ARRANGEMENTS

• Private Sector Investments/Initiatives

- Agribusiness lands/expansion areas
- Establishment of production facilities
- Establish niche market in their respective locations
- Establishment of processing facilities (packaging equipment)
- Organization of major key players into a Board or Council
- Organization of growers into cooperatives/associations

• Local Government Units (LGUs) Investments/Initiatives

- Production support services
- Establishment/maintenance of production facilities
- Extension activities
- Trade and investment promotion/mission
- Farm-to-market road establishment
- Local policies against smuggling and pole-vaulting

• Government Investments/Initiatives
DA – Bureau of Plant Industry (BPI)
- provision of quality seeds and planting materials
- enforces quarantine rules and regulations as well as importation of
vegetables

DA – Agribusiness and Marketing Assistance Service (AMAS)

- improves marketing information system (i.e. producers’ and buyers’ guide)
- maximize the use of existing bagsakan centers (BB and BC)
- establishment of vegetable trading centers
- source of market for vegetable producers
- establishment of RORO and Food Lane

DA – Philippine Center for Postharvest Development and Mechanization (PhilMech)

- provides technical support, research and education on improved
postharvest systems
- establishment of Cold Chain System

DA – Bureau of Agricultural and Fisheries Product Standards (BAFPS)

- establish quality standards of vegetables both in domestic and export
market
- promotion of Good Agricultural Practices (GAP) and Organic Agriculture
for vegetables

DA – Agricultural Training Institute (ATI)

- conducts training and training-related activities and develop IEC
materials

DA – Bureau of Agricultural research (BAR)

- conducts research and development and technology adaptation
Department of Science and Technology (DOST)
- conducts upstream research and development and extension activities
HVCDP – VEGETABLE COMMODITY PROFILE
March 2016

Department of Trade and Industry (DTI)

- provides export and import procedures and assistance for processed
vegetables

National Nutrition Council (NNC)

- conducts advocacy and tri-media campaigns to increase vegetable
consumption

State Colleges and Universities (SCUs)

- conduct research and development activities to address gaps in
production and post-production of high value crops: breeding, Organic
production, protected cultivation, pest management, post harvest,
processing, marketing
HVCDP – VEGETABLE COMMODITY PROFILE
March 2016
ANNEX:

PHILIPPINES: Volume of Production of Major, Priority and Minor Vegetables in Metric

Tons, January-September, 2014-2015 production in metric tons.

CROPS 2014F 2015P

MAJOR: 812,912 798,538
Mongo 32,144 33,593
Cabbage 127,986 125,750
Eggplant 225,579 232,864
Tomato 214,573 214,795
Garlic 8,993 10,420
Onion 203,637 181,116
Shallot
PRIORITY: 818,931 813,077
Habitchuelas 15,306 14,745
Asparagus 2,939 2,742
Broccoli 3,064 2,911
Cauliflower 11,739 11,865
Pechay Chinese 52,243 51,435
Pechay Native 45,645 46,579
Ampalaya 90,111 88,937
Stringbeans 117,544 118,675
Okra 30,274 30,640
Squash fruit 222,207 219,319
Ginger 27,197 26,627
Bell Pepper 13,180 13,087
Carrots 68,342 67,037
White/Irish Potato 119,140 118,478
MINOR Vegetables 4,651 3,980
Black Pepper 2,563 1,847
Chilli Pepper Fruit 2,088 2,133

P- preliminary
F- final
HVCDP – VEGETABLE COMMODITY PROFILE
March 2016
PHILIPPINES: Area in Hectares, January-June, 2014-2015 area in hectares

CROPS 2014F 2015P

MAJOR: 107,588 104,009
Mongo 42,978 41,353
Cabbage 8,310 8,122
Eggplant 21,159 20,816
Tomato 16,742 16,113
Garlic 2,555 2,744
Onion 15,844 14,861
Shallot
PRIORITY: 75,419 75,701
Habitchuelas 3,354 3,230
Asparagus 607 573
Broccoli 306 290
Cauliflower 1,095 1,082
Pechay Chinese 3,697 3,639
Pechay Native 7,103 7,056
Ampalaya 10,675 10,471
Stringbeans 13,786 14,508
Okra 3,648 3,672
Squash fruit 12,757 12,743
Ginger 3,502 3,756
Bell Pepper 2,261 2,189
Carrots 4,760 4,649
White/Irish Potato 7,868 7,843
MINOR Vegetables 2,505 2,501
Black Pepper 1,738 1,738
Chilli Pepper Fruit 767 763

P-preliminary
F-final