Government Information as Development
Organizational Barriers
Communication: The present
After the February 1986 revolution, the
government information system was
overhauled. The new government searched for
ways to dismantle the propaganda machine and
harness the government information system for
rebuilding Philippine society.
The government information network consists
of:
1. Office of the Press Secretary (OPS)
Was created under executive no. 92
issued in December 1986. it absorbed the
presidential press staff, the bureau of national
information, bureau of broadcasts, and the
Maharlika broadcasting system/radio ng bayan.
2. The Philippine Information Agency (PIA)
Was created through executive order
no. 100 dated December 24, 1986. pia is to
provide for free flow of accurate, timely and
relevant information to assist people in decision-
making and in identifying opportunities to
improve the quality of life, and enable citizens to
participate meaningfully in democratic
processes.
3. Information Offices of Department /
Agencies
Almost all government departments and
agencies Maintain information offices.
*Barriers to Free Flow of Information
There were barriers to the free and fast
flow of information needed for people to
participate meaningfully in democratic
processes
1. Policy Barriers
The 1973 constitution recognized people’s
right to information on public matter but it was
not supported by law, policy, or program.
2.
 Little distinction was made between
political ang development-oriented
public information.
 70% of government information
personnel and resources were
concentrated in metro manila, thus
severely restricting the floe of
information in the rural areas.
 There were no outlets for government
publications and materials.
 Lack of appropriate mechanism and
funding.
3. Relationship Barriers
The government and the people
distrusted each other. Because government
information manipulated the people, it
eventually lost its credibility. As a result,
people did not believe in public officers
disseminating development information.
4. Infrastructural Barriers
Media could not fill the people’s need
information because of inadequate media reach
and distribution.
*STRATEGIES
1. DECENTRALIZATION OF INFORMATION
OUTLETS
- the government thrust a present is to
decentralize communication, bring it closer to
the people and attune it to their information
needs. Each department or agency will they be
responsible for its information program. For
instance, the (DOH) will take charge of health
information.
2. COORDINATION OF INFORMATION EFFORTS
- to prevent various information
agencies from working at cross purpose, they
need to coordinate with each other.
3. MEDIA DEVELOPMENT
Developing media is necessary because
communication facilities and resources are
concentrated in urban centers, to the detriment
of rural areas which are most needy of
information for personal and community
development.
C. Bureaucratic procedures hamper effective
operation of the government information
system
Government information operations are
hampered by limited budgets; difficulty of hiring
better and more creative personnel due to low
wages and lack of incentives.

Government must therefore initiate D. Private communication enterprise cannot

developing media for countryside, involving in it meet the demands for development
the private media. information

Private communications enterprises ate

4. Linkage with private media/institutions profit-oriented. They do not go to non-profit
ventures. They usually target the moneyed
Government communication agencies
sector of the population, and exclude media-
coordinate with private media through industry
starved or information-poor areas.
organizations, such as:

*Kapisanan ng mga brodkaster sa pilipinas

*Publishers association of the Philippine inc.
*Public relations society of the Philippines
*National press club
*Provincial press/media club

The Challenge Before Us:

A. There is severe information poverty in the

country

*Newspaper - on 1985, only 22% of households

would have at least one daily newspaper in a
week.
*Radio – set ownership in 1985 was 72-77% of
households. If present rate of growth continues,
all households would have a radio set in 2030.
*TV – set ownership in January 1985 was
between 16-22% of households.

B. Communication in the country Is a difficult

and complex process

Some 58 million Filipinos comprise

roughly 10.4 million households. By year 2000,
the population will have reached an estimated
75 million.
Office of the Press Secretary
Ang Opisina ng Kalihim ng Press ay ang
pangunahing pagpaplano ng patakaran,
pagprograma at pag-coordinate ng entity ng
gobyerno para sa pagsasagawa ng isang may-
katuturan at epektibong programa at
impormasyon sa komunikasyon. Ang mas
malaking papel nito ay ang pagbuo ng pag-
unawa ng mga tao sa mga patakaran at
programa ng gobyerno pati na rin mapahusay
ang suporta ng publiko at tiwala para sa mga
tulad nito.
kaukulang media ng dayuhan na naaayon sa
pangunahing gawain nito na linangin ang mga
relasyon at tulungan ang mga pribadong entidad
ng media. [4] Sa panahon ng pamamahala ni
Benigno Aquino III, ang Presidential
Communications Office (PCO) ay pinangalanang
Presidential Communications Operations Office
(PCOO).

Philippine Agency Agency

Ang Philippine Information Agency ay

ang opisyal na information ng Pamahalaang
Republika ng Pilipinas. Ito ay isang kalakip na
yunit ng Presidential Communications
Operations Office (PCOO). Nakikipagtulungan
ang PIA sa Opisina ng Pangulo sa pamamagitan
ng PCOO, mga ahensya ng gobyerno ng nasyonal,
at iba pang mga ahensya ng pampublikong
sektor sa pakikipag-usap ng kanilang mga
programa, proyekto, at serbisyo sa
mamamayang Pilipino. Ang ahensya ay may
panrehiyong tanggapan sa lahat ng 15 mga
rehiyon at mayroong isang sentro ng
impormasyon sa 79 na mga lalawigan sa buong
Pilipinas.

Ang Presidential Communications Operations

Office (PCOO)

Ay namamahala sa pagpapakalat ng
mensahe ng pamahalaan sa mga pribadong
entidad ng media. Nagsasagawa ito ng
pangangasiwa at kontrol sa mga nilalang media
ng estado na pag-aari upang maipakalat ang mga
opisyal na mensahe nang maayos at epektibo
alinsunod sa plano ng komunikasyon. Ito ay may
pananagutan para sa akreditasyon at
pagpapatunay ng mga kredensyal ng mga