Indonesia - Outdoor advertising

Basic Country Sector Profile

29th July 2018

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Description
The Indonesian outdoor advertising industry has developed very successfully in both traditional areas (street furniture and
transport) and emerging areas such as digital signage, and has grown over the past years. The industry is not involved in
politically sensitive editorial content so it has benefited from a relatively benign regulatory environment.

The outdoor advertising market generated adspend of IDR 1.7 billion in 2008 with a CAGR of 24.2% in 2004-2008. The outdoor
advertising sector contributes 6.4% of total media adspend (2008).

Rainbow is a large outdoor advertising company that offers an extensive billboard network across Indonesia. Media Scope is
another major media company in Jakarta and operates in airport advertising, web development/hosting, media planning/buying
and OOH media development. PT Media Indra Buana (MIB) is an outdoor advertising agency that offers outdoor, indoor and
other promotional services. The company’s outdoor advertising offering includes billboards, building wrapping, digital
printing and street furniture.

The industry is overseen by the Indonesian Outdoor Media Association (AMIL), which regulates the display of outdoor
advertisements in Jakarta.

Key
data:
Outdoor advertising adspend (2008): IDR 1.7
billion
Outdoor advertising adspend growth: (CAGR, 2004-08): 24.2%
Outdoor advertising as a % of total adspend: 6.4%

Major
players:
Rainbow, Media Scope, PT Media

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