Sample Data Soft Drinks Sports and Energy Drinks

Soft Drinks 2012
extracted
24-Feb-12
Categories Geographies
Sports and Energy Drinks South Korea
Energy Drinks
Sports Drinks
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438499057.xls Market Sizes
Region Country Industry Category Subcategory Lowest Level
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks no
SAMPLE
© Euromonitor International Plc 24 February 2012 12:08 4 of 328



Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks yes


Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks yes



© Euromonitor International 2011

Data Type Unit Current/Constant
Off-trade Volume million litres

On-trade Volume million litres
Total Volume million litres
Fountain on-trade Volume through c-store million litres
Fountain on-trade Volume through On-trade million litres
Off-trade RTD volume million litres
On-trade RTD volume million litres
Total fountain on-trade Volume million litres
Total RTD volume million litres
Off-trade Value RSP Won billion Historic Current Prices, Forecast Current Prices
Off-trade Value RSP US$ million Historic Current Prices, Forecast Current Prices
LE
Off-trade Value RSP EUR million Historic Current Prices, Forecast Current Prices
Off-trade Value RSP £ million Historic Current Prices, Forecast Current Prices
Off-trade Value RSP ¥ million Historic Current Prices, Forecast Current Prices
Off-trade Value RSP CHF million Historic Current Prices, Forecast Current Prices
Off-trade Value RSP Won billion Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value RSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value RSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value RSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value RSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value RSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value RSP Won billion Historic Current Prices, Forecast Current Prices
On-trade Value RSP US$ million Historic Current Prices, Forecast Current Prices
On-trade Value RSP EUR million Historic Current Prices, Forecast Current Prices

On-trade Value RSP £ million Historic Current Prices, Forecast Current Prices
On-trade Value RSP ¥ million Historic Current Prices, Forecast Current Prices
On-trade Value RSP CHF million Historic Current Prices, Forecast Current Prices
On-trade Value RSP Won billion Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value RSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value RSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value RSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value RSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value RSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value RSP Won billion Historic Current Prices, Forecast Current Prices
Total Value RSP US$ million Historic Current Prices, Forecast Current Prices
Total Value RSP EUR million Historic Current Prices, Forecast Current Prices
Total Value RSP £ million Historic Current Prices, Forecast Current Prices
Total Value RSP ¥ million Historic Current Prices, Forecast Current Prices
Total Value RSP CHF million Historic Current Prices, Forecast Current Prices
Total Value RSP Won billion Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value RSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value RSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value RSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value RSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value RSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value MSP Won billion Historic Current Prices, Forecast Current Prices
Off-trade Value MSP US$ million Historic Current Prices, Forecast Current Prices
Off-trade Value MSP EUR million Historic Current Prices, Forecast Current Prices
Off-trade Value MSP £ million Historic Current Prices, Forecast Current Prices
Off-trade Value MSP ¥ million Historic Current Prices, Forecast Current Prices

Off-trade Value MSP CHF million Historic Current Prices, Forecast Current Prices
Off-trade Value MSP Won billion Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value MSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value MSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value MSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value MSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Off-trade Value MSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value MSP Won billion Historic Current Prices, Forecast Current Prices
On-trade Value MSP US$ million Historic Current Prices, Forecast Current Prices
On-trade Value MSP EUR million Historic Current Prices, Forecast Current Prices
On-trade Value MSP £ million Historic Current Prices, Forecast Current Prices
On-trade Value MSP ¥ million Historic Current Prices, Forecast Current Prices
On-trade Value MSP CHF million Historic Current Prices, Forecast Current Prices
On-trade Value MSP Won billion Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value MSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value MSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value MSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value MSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
On-trade Value MSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value MSP Won billion Historic Current Prices, Forecast Current Prices
Total Value MSP US$ million Historic Current Prices, Forecast Current Prices
Total Value MSP EUR million Historic Current Prices, Forecast Current Prices
Total Value MSP £ million Historic Current Prices, Forecast Current Prices
Total Value MSP ¥ million Historic Current Prices, Forecast Current Prices
Total Value MSP CHF million Historic Current Prices, Forecast Current Prices
Total Value MSP Won billion Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value MSP US$ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value MSP EUR million Historic Constant 2011 Prices, Forecast Constant 2011 Prices

Total Value MSP £ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value MSP ¥ million Historic Constant 2011 Prices, Forecast Constant 2011 Prices
Total Value MSP CHF million Historic Constant 2011 Prices, Forecast Constant 2011 Prices






Currency Conversion 1997 1998 1999 2000 2001 2002 2003 2004 2005
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Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
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Local Currency
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Local Currency
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2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 PerCap Unit PC 97 PC 98 PC 99
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PC 00 PC 01 PC 02 PC 03 PC 04 PC 05 PC 06 PC 07 PC 08 PC 09 PC 10 PC 11 PC 12 PC 13 PC 14 PC 15 PC 16
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Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
97-98 98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10
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Growth% Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic Forecast Period Forecast Forecast
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438499057.xls Unit Prices
Region Country Industry Category Subcategory Unit Price Data Type
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price rsp (RTDOn-trade Value RSP
SAMPLE
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price rsp (RTDOff-trade Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price rsp (RTDTotal Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price rsp On-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price rsp Off-trade Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price rsp Total Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price msp (RTOn-trade Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price msp (RTOff-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price msp (RTTotal Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price msp On-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price msp Off-trade Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Unit price msp Total Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price rsp (RTDOn-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price rsp (RTDOff-trade Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price rsp (RTDTotal Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price rsp On-trade Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price rsp Off-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price rsp Total Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price msp (RTOn-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price msp (RTOff-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price msp (RTTotal Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price msp On-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price msp Off-trade Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Unit price msp Total Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price rsp (RTDOn-trade Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price rsp (RTDOff-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price rsp (RTDTotal Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price rsp On-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price rsp Off-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price rsp Total Value RSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price msp (RTOn-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price msp (RTOff-trade Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price msp (RTTotal Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price msp On-trade Value MSP

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price msp Off-trade Value MSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Unit price msp Total Value MSP

Unit Current/Constant Currency Conversion 1997
Won per litre Historic Current Prices, Forecast Current Prices Local Currency DATA HAS BEEN RE
US$ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
US$ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
EUR per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
EUR per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
£ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
£ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
¥ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
¥ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
CHF per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates
CHF per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
E
Won per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Local Currency
US$ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
EUR per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
£ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
¥ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
CHF per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
Won per litre Historic Current Prices, Forecast Current Prices Local Currency

EUR per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
¥ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange Rates
Won per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Local Currency DATA HAS BEEN RE
CHF per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE

¥ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE
£ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE
EUR per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE

US$ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE
CHF per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE

£ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
US$ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
CHF per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE

¥ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
£ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE

EUR per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
US$ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE



EUR per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE
US$ per litre Historic Current Prices, Forecast Current Prices Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exch DATA HAS BEEN RE

CHF per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
£ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE

US$ per litre Historic Constant 2011 Prices, Forecast Constant 2011 Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
CHF per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
¥ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE

£ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
EUR per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE
US$ per litre Historic Current Prices, Forecast Current Prices Historic Fixed 2011 Exchange Rates, Forecast Fixed 2011 Exchange DATA HAS BEEN RE




1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
ATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
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Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth%
2015 2016 97-98 98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08
DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
















Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic Forecast Period
08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 Growth Years PGrowth% CAGR% Growth Years
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Forecast Forecast
PGrowth% CAGR%
DATA HAS BEEN REMOVED FROM SAMPLES
















438499057.xls Company Shares NBO
Region Country Industry Category Subcategory Lowest Level Data Type
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks no Off-trade Volume
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks no Off-trade Value RSP
SAMPLE
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks no Off-trade Volume
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks no Off-trade Value RSP
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks no Off-trade Volume

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks no Off-trade Value RSP

National Brand Owner 2000% 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% Current/Constant
Brand Owner D5T9 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAM
Brand Owner L2L1
Brand Owner S2E7
Brand Owner J5H9
Others
Total
Brand Owner D5T9 Historic Current Prices
Brand Owner L2L1 Historic Current Prices
Brand Owner S2E7 Historic Current Prices
Brand Owner J5H9 Historic Current Prices
Others Historic Current Prices
E
Total Historic Current Prices
Brand Owner J5H9 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEE Historic Current Prices
Brand Owner L2L1
Others
Total
Brand Owner D5T9
Brand Owner L2L1
Brand Owner S2E7

Brand Owner J5H9 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAM
Others
Total

Currency Conversion Unit Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
Volume million litres DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL
Volume million litres
Local Currency Won billion
Fixed 2011 Exchange Rates US$ million
Fixed 2011 Exchange Rates US$ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPL


Unit 2010 Unit 2011 Currency Conversion Unit Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007
D FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R
Year-on-Year Exchange Rates US$ million

Fixed 2011 Exchange Rates £ million
D FROM SAMPLES Fixed 2011 Exchange Rates £ million DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN R




Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005
Year-on-Year Exchange Rates £ million

Fixed 2011 Exchange Rates EUR million
A HAS BEEN REMOVED FROM SAMPLES Fixed 2011 Exchange Rates EUR million DATA HAS BEEN REMOVED FROM SAMPLES




Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2000 Unit 2001 Unit 2002 Unit 2003
Year-on-Year Exchange Rates EUR million

Fixed 2011 Exchange Rates CHF million
DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2011 Exchange Rates CHF million DATA HAS BEEN REMOVED FROM SAMPLES




Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit Unit 2000 Unit 2001
MPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED
Year-on-Year Exchange Rates CHF million

Fixed 2011 Exchange Rates ¥ million
MPLES DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2011 Exchange Rates ¥ million DATA HAS BEEN REMOVED




Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Currency Conversion Unit
N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
Year-on-Year Exchange Rates ¥ million





Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Rank 2000


Growth%
Rank 2001 Rank 2002 Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 Rank 2010 Rank 2011 00-01


Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic
01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 Growth Years PGrowth% CAGR%
DATA HAS BEEN REMOVED FROM SAMPLES 2006-11 DATA HAS BEEN REMOVED
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2006-11
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2006-11
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438499057.xls Company Shares GBO
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Global Brand Owner 2000% 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% Current/Constant
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E
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N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES Year-on-Year Exchange Rates ¥ million

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438499057.xls Brand Shares LBN
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Brand Name Global Brand Name National Brand Owner Global Brand Owner 2000% 2001% 2002% 2003%
Brand Name O4T6 Brand Name B4S9 Brand Owner D5T9 Brand Owner D5U0 DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name A9M4 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name R9L6 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name J3Q4 Brand Name T3M5 Brand Owner L2L1 Brand Owner L2L2
Brand Name B3K8 Brand Name H4P7 Brand Owner S2E7 Brand Owner O7Q8
Brand Name B3K8 Brand Name H4P7 Brand Owner J5H9 Brand Owner C5N6
Brand Name K9S0 Brand Name K0D7 Brand Owner S2E7 Brand Owner O7Q8
Brand Name I4E4 Brand Name D9G9 Brand Owner J5H9 Brand Owner I2M8
Others Others Others Others
Total Total Total Total
Brand Name O4T6 Brand Name B4S9 Brand Owner D5T9 Brand Owner D5U0
E
Brand Name B3K8 Brand Name H4P7 Brand Owner J5H9 Brand Owner C5N6 DATA HAS BEEN REMOVED FROM SAMPLES

Brand Name J3Q4 Brand Name T3M5 Brand Owner L2L1 Brand Owner L2L2 DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name F7M4 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name D9H6 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name U3S0 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name O0B2 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name M9I4 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6 DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name X9F2 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name O1L6 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name Q4S0 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name F7K8 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name H4I4 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name D3S8 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name X1V2 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name D9H6 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8 DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name M9I4 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6

Brand Name F7K8 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Others Others Others Others DATA HAS BEEN REMOVED FROM SAMPLES
Brand Name D9H6 Brand Name Q9U5 Brand Owner S2E7 Brand Owner O7Q8
Brand Name M9I4 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6
Brand Name F7K8 Brand Name A0R3 Brand Owner L2L1 Brand Owner Q8B6 DATA HAS BEEN REMOVED FROM SAMPLES

2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011% Current/Constant Currency Conversion Unit Unit 2000 Unit 2001
ED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMVolume million litres DATA HAS BEEN REMOVED FRO
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ED FROM SAMPLES DATA HAS BEE Historic Current Prices Local Currency Won billion DATA HAS BEEN REMOVED FRO
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Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 Rank 2000 Rank 2001 Rank 2002 Rank 2003 Rank 2004
MPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES



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Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 Rank 2010 Rank 2011 00-01 01-02 02-03 03-04 04-05 05-06
ROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FR



Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic

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438499057.xls Brand Shares GBN
SAMPLE


Global Brand Name Global Brand Owner 2000% 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% 2010% 2011%
Brand Name B4S9 Brand Owner D5U0 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED
Brand Name A0R3 Brand Owner Q8B6
Brand Name Q9U5 Brand Owner O7Q8
Brand Name T3M5 Brand Owner L2L2
Brand Name H4P7 Brand Owner O7Q8
Brand Name H4P7 Brand Owner C5N6
Brand Name K0D7 Brand Owner O7Q8
Brand Name D9G9 Brand Owner I2M8
Others Others
Total Total
Brand Name B4S9 Brand Owner D5U0
E
Brand Name H4P7 Brand Owner C5N6 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEE
Others Others
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Brand Name T3M5 Brand Owner L2L2 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED
Others Others
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Brand Name D9G9 Brand Owner I2M8 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED
Others Others
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Brand Name H4P7 Brand Owner O7Q8 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEE
Others Others
Total Total

Current/Constant Currency Conversion Unit Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007
S BEEN REMOVED FROM SAMVolume million litres DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN RE
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D FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED F


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Rank 2010 Rank 2011 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11
HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES


Historic Period Historic Historic

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438499057.xls Channel
Region Country Industry Category Subcategory Data Type
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Off-trade Volume
SAMPLE
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Total Volume


Outlet Outlet Hierarchy 1997% 1998% 1999% 2000% 2001% 2002% 2003% 2004% 2005% 2006%
Store-Based Retailing DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
Grocery Retailers
Discounters
Hypermarkets
Supermarkets
Small Grocery Retailers
Convenience Stores
Independent Small Grocers
Forecourt Retailers
Other Grocery Retailers
Non-Grocery Retailers
LE
Non-Store Retailing
Vending
Homeshopping
Internet Retailing
Direct Selling DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
Total
Store-Based Retailing
Grocery Retailers
Discounters
Hypermarkets
Supermarkets
Small Grocery Retailers
Convenience Stores
Independent Small Grocers
Forecourt Retailers
Other Grocery Retailers
Non-Grocery Retailers
Non-Store Retailing
Vending

Homeshopping DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
Internet Retailing
Direct Selling
On-trade
-- On-trade fountain sales through foodservice
-- On-trade fountain sales through c-store
Total

2007% 2008% 2009% 2010% 2011% Unit Unit 1997 Unit 1998 Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005
REMOVED FROM SAMPLES million litres DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FR
million litres
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Growth% Growth% Growth% Growth% Growth% Growth% Growth%

Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit 2010 Unit 2011 97-98 98-99 99-00 00-01 01-02 02-03 03-04
N REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVE


Growth% Growth% Growth% Growth% Growth% Growth% Growth% Historic Period Historic Historic
04-05 05-06 06-07 07-08 08-09 09-10 10-11 Growth Years PGrowth% CAGR%
A HAS BEEN REMOVED FROM SAMPLES DATA HAS 2006-11 DATA HAS BEEN REMOVED FROM SAMPLES
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438499057.xls Products by Ingredient Actuals
Region Country Industry Category Subcategory Measure
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports and Energy Drinks Products by Ingred
SAMPLE

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Products by Ingred

Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Products by Ingred


Data Unit 1998 1999 2000 2001 2002 2003 2004 2005 2006
Total ingredients Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
Acidulants Tonnes
-Citric Acid Tonnes
-Malic Acid Tonnes
Botanicals Tonnes
-Plant Extracts Tonnes
Colours Tonnes
-Natural Product Colours Tonnes
Flavours Tonnes
-Food/Beverage Flavours Tonnes
Ph Control/Salts Tonnes
-Carbonates Tonnes
LE
-Citrates (Ph Control) Tonnes
-Lactates Tonnes
-Phosphates Tonnes
-Potassium Chloride Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
-Sodium Chloride Tonnes
Polysaccharides & Oligosaccharides Tonnes
-Gum Arabic Tonnes
-Maltodextrin Tonnes
-Oligofructose Tonnes
Preservatives/Antioxidants Tonnes
-Sorbic Acid/Sorbate Tonnes
Sweeteners Tonnes
-Sugars & Bulk Sweeteners Tonnes
--Dextrose Tonnes
--High Fructose Corn Syrup Tonnes
--Inositol Tonnes
--Sucrose Tonnes
-High Intensity Sweeteners Tonnes
--Acesulfame K Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA

--Aspartame Tonnes
--Sucralose Tonnes
Vitamins & Derivatives Tonnes
-Vitamin B Group Tonnes
-Vitamin C Tonnes
Water Softeners/Chelators Tonnes
-Phosphates Tonnes
Miscellaneous Ingredients Tonnes
-Other Miscellaneous Ingredients Tonnes
Commodities Tonnes
-Aqua/Water Tonnes
Total ingredients Tonnes
Acidulants Tonnes
-Citric Acid Tonnes
Botanicals Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
-Plant Extracts Tonnes
Colours Tonnes
Flavours Tonnes
-Phosphates Tonnes
-Gum Arabic Tonnes
Sweeteners Tonnes
--Dextrose Tonnes
--High Fructose Corn Syrup Tonnes
--Inositol Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
--Sucrose Tonnes
-Vitamin B Group Tonnes
-Vitamin C Tonnes
-Phosphates Tonnes
-Other Miscellaneous Ingredients Tonnes
Commodities Tonnes

-Aqua/Water Tonnes
Total ingredients Tonnes
Acidulants Tonnes
-Citric Acid Tonnes
-Malic Acid Tonnes
Colours Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
Flavours Tonnes
-Carbonates Tonnes
-Lactates Tonnes
-Phosphates Tonnes
-Potassium Chloride Tonnes
-Sodium Chloride Tonnes
-Gum Arabic Tonnes
-Maltodextrin Tonnes
-Oligofructose Tonnes
Preservatives/Antioxidants Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
-Sorbic Acid/Sorbate Tonnes
Sweeteners Tonnes
--Dextrose Tonnes
--Sucrose Tonnes
-High Intensity Sweeteners Tonnes
--Acesulfame K Tonnes
--Aspartame Tonnes
--Sucralose Tonnes
-Vitamin C Tonnes
-Phosphates Tonnes
-Other Miscellaneous Ingredients Tonnes DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SA
Commodities Tonnes
-Aqua/Water Tonnes

2007 2008 2009 2010 2011 2012 2013 2014 2015



438499057.xls Products by Ingredient
Region Country Industry Category Subcategory Measure
SAMPLE




Data Unit 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Total ingredients % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
Acidulants % Breakdown
-Citric Acid % Breakdown
-Malic Acid % Breakdown
Botanicals % Breakdown
-Plant Extracts % Breakdown
Colours % Breakdown
-Natural Product Colours % Breakdown
Flavours % Breakdown
-Food/Beverage Flavours % Breakdown
Ph Control/Salts % Breakdown
-Carbonates % Breakdown
LE
-Citrates (Ph Control) % Breakdown
-Lactates % Breakdown
-Phosphates % Breakdown
-Potassium Chloride % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
-Sodium Chloride % Breakdown
Polysaccharides & Oligosaccharides % Breakdown
-Gum Arabic % Breakdown
-Maltodextrin % Breakdown
-Oligofructose % Breakdown
Preservatives/Antioxidants % Breakdown
-Sorbic Acid/Sorbate % Breakdown
Sweeteners % Breakdown
-Sugars & Bulk Sweeteners % Breakdown
--Dextrose % Breakdown
--High Fructose Corn Syrup % Breakdown
--Inositol % Breakdown
--Sucrose % Breakdown
-High Intensity Sweeteners % Breakdown
--Acesulfame K % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM

--Aspartame % Breakdown
--Sucralose % Breakdown
Vitamins & Derivatives % Breakdown
-Vitamin B Group % Breakdown
-Vitamin C % Breakdown
Water Softeners/Chelators % Breakdown
Miscellaneous Ingredients % Breakdown
-Other Miscellaneous Ingredients % Breakdown
Commodities % Breakdown
-Aqua/Water % Breakdown
Total ingredients % Breakdown
Botanicals % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
-Plant Extracts % Breakdown
Colours % Breakdown
--High Fructose Corn Syrup % Breakdown
--Inositol % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
-Vitamin B Group % Breakdown
-Other Miscellaneous Ingredients % Breakdown

Total ingredients % Breakdown
-Malic Acid % Breakdown
Colours % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
-Carbonates % Breakdown
-Lactates % Breakdown
-Potassium Chloride % Breakdown
-Sodium Chloride % Breakdown
-Maltodextrin % Breakdown
-Oligofructose % Breakdown
Preservatives/Antioxidants % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM
-Sorbic Acid/Sorbate % Breakdown
-High Intensity Sweeteners % Breakdown
--Acesulfame K % Breakdown
--Aspartame % Breakdown
--Sucralose % Breakdown
-Other Miscellaneous Ingredients % Breakdown DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM

2013 2014 2015
MOVED FROM SAMPLES
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438499057.xls Pricing
Region Country Industry Category Subcategory Brand (GBO) Company Name (NBO)
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Energy Drinks Brand A9K9 Company Name L3M3
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Brand F4B3 Company Name R7K7
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Brand E6G1 Company Name T8P5
Asia Pacific South Korea Soft Drinks Sports and Energy Drinks Sports Drinks Brand F7M5 Company Name T8P5
SAMPLE

438499057.xls Pricing
Outlet Pack size Pack type Price Taken in
Convenience store 250 ml Metal Beverage Cans Won 1,000.00 August 2011
Convenience store 500 ml Other Plastic Bottles Won 1,500.00 August 2011

438499057.xls Definitions
Definitions
Category definitions
Industry Category
Soft Drinks Sports and Energy Drinks
Soft Drinks Energy Drinks
Soft Drinks Sports Drinks
SAMPLE

Definition
This category is the aggregation of sports and energy drinks.
These are drinks that are designed to boost energy levels. They usually contain high levels of caffeine
and the amino acid taurine. Other ingredients associated with stimulating properties, such as guarana
and ginseng, are also commonly used. Leading brands in off-trade volume include Red Bull, Monster
and RockStar.
The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included
into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that
replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar
PLE
concentrations to existing body fluid without causing either swelling or shrinkage of cells. These
products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise
and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks
contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood).
These drinks help the body to speed up water absorption and are best used when you need urgent
fluid replacement, as in after exercise. These drinks are not the best for energy replacement.
Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace
and maintain energy levels during exercise of at least one hour. They are absorbed slowly and
therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include
Gatorade, Powerade and Aquarius.

Definitions
Channel outlet definitions
Industry Outlet Name
Soft Drinks Store-Based Retailing
Soft Drinks
Soft Drinks
SAMPLE
Grocery Retailers
Discounters
Soft Drinks Hypermarkets

Soft Drinks Supermarkets
Soft Drinks Small Grocery Retailers

Soft Drinks Convenience Stores
Soft Drinks Independent Small Grocers
Soft Drinks Forecourt Retailers
Soft Drinks Other Grocery Retailers

Soft Drinks Non-Grocery Retailers
Soft Drinks Non-Store Retailing
Soft Drinks Vending
Soft Drinks Homeshopping

Soft Drinks Internet Retailing
Soft Drinks Direct Selling

Soft Drinks On-trade
Soft Drinks -- On-trade fountain sales through foodservice

Soft Drinks -- On-trade fountain sales through c-store

Definition
Store-based retailing is the aggregation of grocery retailers and non-grocery retailers. Sales of new
and used goods to the general public for personal or household consumption from retail outlets or
market stalls. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also
excludes foodservice, rental and hire, wholesale industries (including Cash and Carry) and warehouse
clubs. Excludes the informal retail sector. There are three main data types: Sales, Outlets, Selling
space. Sales: Retail sales value excluding VAT/Sales Tax. Outlets: A fixed (ie not mobile) business unit
that is used principally for retailing, ie selling consumer goods to the general public (see definition of
retailing). Each store within a shopping mall is counted separately. Measured at the end of the year.
Selling space: Net retail selling space. Excludes warehousing, car parks. Includes changing rooms,
PLE
areas behind counters. Includes self-service warehouse space at Ikea stores. Measured, as per store
count, at the end of the year.
N/A
Discounters comprises hard discounters and soft discounters. Hard discounter: first introduced by Aldi
in Germany, and also known as limited-line discounters. Retail outlets, typically of 300-900 square
metres, stocking fewer than 1,000 product lines, largely in packaged groceries. Goods are mainly
private-label or budget brands. Soft discounter: usually slightly larger than hard discounters, and also
known as extended-range discounters. Retail outlets typically stocking 1,000-4,000 product lines. As
well as private-label and budget brands. Stores commonly carry leading brands at discounted prices.
Discounters excludes mass merchandisers and warehouse clubs. Example brands include Aldi, Lidl,
Plus, Penny, Netto.
N/A
N/A
This is an aggregation of Convenience stores, Independent small grocers and Forecourt retailers.

Chained grocery retail outlets selling a wide range of groceries and fitting several of the following
characteristics:
• Extended opening hours
• Selling area of less than 400 sq metres
• Located in residential neighbourhoods
• Handling two or more of the following product categories: Audio-visual goods (for sale or rent),
Take-away food (ready made sandwiches, rolls or hot food), newspapers or magazines, cut flowers or
pot plants, greetings cards. Example brands include 7-Eleven, Spar
Retail outlets selling a wide range of predominantly grocery products. Owned by an entrepreneur
owning and operating one or more (but fewer than ten) retail outlets. Mainly family concerns.
Forecourt retailers is an aggregation of Chained forecourt retailers, Independent forecourt retailers.
Chained grocery retail outlets selling a wide range of groceries from a gas station forecourt and fitting
several of the following characteristics:
• Extended opening hours
• Selling area of less than 400 sq metres
• Located in residential neighbourhoods
• Handling two or more of the following product categories: Audio-visual goods (for sale or rent),
Take-away food (ready made sandwiches, rolls or hot food), newspapers or magazines, cut flowers or
pot plants, greetings cards, automotive accessories. Example brands include BP Connect, Shell
Select.
Independent grocery retail outlets or kiosks selling a selection of groceries from a gas station forecourt.
Other retailers selling predominantly food, beverages and tobacco or a combination of these. Includes
kiosks, markets selling predominantly groceries. Includes CTNs. Food & drink souvenir stores and
regional speciality stores. Direct home delivery, eg of milk, meat from farm/dairy is excluded. Sari-Sari
stores in Philippines and Warung (Waroon) in Indonesia, that can either be markets or kiosks, are
included in Other grocery retailers unless they occupy a separate permanent outlet building, in which
case they are included in Independent small grocers. Outlets located within wet markets, particularly
in South East Asia (often located in government-owned multi-story buildings) should be counted as
separate outlets.

Retail outlets selling predominantly non-grocery consumer goods. Excludes retailers selling
predominantly food, beverages and tobacco, as well as fuel, automotives and parts.
Non-grocery retailers is the aggregation of mixed retailers, health & beauty retailers, clothing and
footwear retailers, home furniture and household goods retailers, durable goods retailers, leisure and
personal goods retailers, other non-grocery retailers.
The retail sale of new and used goods to the general public for personal or household consumption
from locations other than retail outlets or market stalls.
Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes
foodservice, rental and hire, wholesale industries.
Vending means automatic retailing. It covers the sale of products and services at an unattended point
of sale through a machine operated by introducing coins, bank notes, payment cards, tokens or other
means of cashless payment. This study focuses on vended products only, ie food, drink and other
consumable goods such as vended tobacco, sanitary products and condoms. Services such as the
public telephone, laundrette facilities, travel tickets, stamps, passport photographs, domestic energy
supplies and business card creation are excluded.
Coverage includes vending systems installed in public and semi-captive environments only. Hotels,
transport networks, recreational centres, shopping centres/malls are included. Factories, offices,
hospitals, prisons, schools and other captive environments are excluded.
Retailers selling consumer goods to the general public via mail order catalogues, TV shopping and
direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a
mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is
placed and payment is made by phone, by post or through other media such as digital TV.
Excludes sales on returned products/unpaid invoices.Excludes Internet retailing. Example brands

include Otto, Neckermann.

Sales of consumer goods to the general public via the Internet. Consumers purchase goods advertised
or promoted through a web-medium whereby the payment is made online through the web platform.
Sales data is attributed to the country where the consumer is based, rather than where the retailer is
based.
Also includes orders placed through the web for which payment is then made through a storecard or
an online credit account subsequent to delivery. This payment may be by any mode of payment
including postal cheque, direct debit, standing order or other banking tools.
Includes digital music and movie downloads. Includes mobile retailing (m-commerce): consumers use
wireless devices such as mobile phone, PDA, BlackBerry, to connect to Internet and purchase the
goods online. Excludes sales of wallpapers and ringtones. Example brands include Amazon.com
NOTE: Pre-paid card technology incorporated within a mobile device is considered a method of
payment and therefore is excluded from mobile retailing.
Excludes sales on returned products/unpaid invoices. Excludes quick delivery services of food,
magazines, household goods and DVD rentals, for example: MaxDelivery.com, LicketyShip.com.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the
homes of others, at their workplace and other places away from permanent retail locations. Direct
selling occurs in two primary ways:
-one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a

customer) or
-party-plan basis (selling through explanation and demonstration of products to a group of prospective
customers by a direct seller usually in the home of a host(ess) who invites other persons for this
purpose).
Some companies use a network or multilevel marketing structure, where goods and services are
supplied to consumers for final consumption through sales made by a network of independent direct
sellers. These direct sellers may receive remuneration based on their own sales of goods and services
to consumers, and from the sales to consumers generated by their network of other independent direct
sellers who have been recruited and trained in the business.
Direct selling for Soft Drinks is specifically, but not exclusively, for bottled water. Includes home delivery
of typically 5-gallon bottles for home consumption.

On-trade sales is defined as sales through consumer foodservice outlets that serve the general public
in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food,
100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive
foodservice outlets are also included. This describes outlets located in leisure, travel and retail
environments.
• Retail refers to units located in retail outlets such as department stores, shopping malls, shopping
centres, super/hypermarkets etc.
• Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas,
theatres, theme parks and sports stadiums.
• Travel refers to units located in based in airports, rail stations, coach stations, motorway service
stations offering gas facilities etc.
Beyond the scope of the foodservice research are captive foodservice units that serve captive
populations around institutions such as hospitals, schools, and prisons. This is also known as
institutional sales.
N/A
N/A

438499057.xls Calculation Variables
Region Country Industry Data Type Unit 1997 1998 1999
Asia Pacific South Korea Soft Drinks Units of local currency per US$ (y-o-y ex rates) 951.289 1,401.440 1,188.820
Asia Pacific South Korea Soft Drinks Units of local currency per US$ (fixed year ex rate) 0.000 0.000 0.000
Asia Pacific South Korea Soft Drinks Units of local currency per CHF (y-o-y ex rates) 655.469 966.637 791.407
Asia Pacific South Korea Soft Drinks Units of local currency per CHF (fixed year ex rate) 0.000 0.000 0.000
Asia Pacific South Korea Soft Drinks Units of local currency per Euro (y-o-y ex rates) 1,078.800 1,571.140 1,266.702
Asia Pacific South Korea Soft Drinks Units of local currency per Euro (fixed year ex rate) 0.000 0.000 0.000
Asia Pacific South Korea Soft Drinks Units of local currency per £ (y-o-y ex rates) 1,557.356 2,320.941 1,923.479
Asia Pacific South Korea Soft Drinks Units of local currency per £ (fixed year ex rate) 0.000 0.000 0.000
Asia Pacific South Korea Soft Drinks Units of local currency per JPY (y-o-y ex rates) 7.862 10.706 10.437
Asia Pacific South Korea Soft Drinks Units of local currency per JPY (fixed year ex rate) 0.000 0.000 0.000
Asia Pacific South Korea Soft Drinks Households 000 13,490.0 13,751.1 14,021.2
Asia Pacific South Korea Soft Drinks Inflation % 7.51 0.81
SAMPLE
Asia Pacific South Korea Soft Drinks Population 000 45,953.6 46,286.5 46,616.7

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1,130.958 1,290.994 1,251.088 1,191.614 1,145.319 1,024.117 954.791 929.257 1,100.486 1,278.435 1,155.742 1,081.943 1,065.600
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
669.664 764.981 802.696 884.872 921.048 822.467 761.491 774.145 1,016.142 1,176.637 1,108.280 1,270.238 1,332.522
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
1,042.199 1,155.480 1,178.464 1,345.235 1,422.543 1,272.808 1,197.829 1,271.850 1,610.533 1,776.503 1,530.587 1,525.734 1,501.241
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
1,711.159 1,858.468 1,875.067 1,945.580 2,096.963 1,862.036 1,756.787 1,859.364 2,022.580 1,993.764 1,785.258 1,750.340 1,729.763
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
10.495 10.623 9.978 10.278 10.586 9.292 8.210 7.892 10.645 13.671 13.170 13.496 13.665
0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000
14,311.8 14,633.2 14,985.5 15,367.0 15,776.5 16,211.0 16,649.9 17,079.4 17,457.5 17,805.2 18,113.4 18,389.0 18,632.4
2.27 4.07 2.76 3.52 3.59 2.76 2.24 2.53 4.67 2.77 2.95 4.50 3.00
E
47,008.1 47,357.4 47,622.2 47,859.3 48,039.4 48,138.1 48,297.2 48,456.4 48,606.8 48,746.7 48,874.5 48,988.8 49,083.2

2013 2014 2015 2016
1,067.847 1,066.226 1,064.579 1,062.809

0.000 0.000 0.000 0.000
1,315.451 1,294.140 1,273.138 1,252.330
0.000 0.000 0.000 0.000
1,492.900 1,478.476 1,464.789 1,450.732
0.000 0.000 0.000 0.000
1,734.803 1,733.884 1,732.920 1,731.752
0.000 0.000 0.000 0.000
13.752 13.858 13.976 14.058
0.000 0.000 0.000 0.000
18,846.9 19,034.6 19,197.9 19,338.7
3.00 3.00 3.00 3.00
49,162.8 49,227.4 49,277.1 49,311.8

438499057.xls Sources
Key sources per industry irrespective of categories.

Region Country Industry Source Type
Asia Pacific South Korea Soft Drinks Trade Associations

Asia Pacific South Korea Soft Drinks Trade Press
Asia Pacific South Korea Soft Drinks Company Sources
SAMPLE

438499057.xls Sources
Source
International Bottled Water Association

International Federation of Fruit Juice Producers
Korea Natural Mineral Water Association
Soft Drinks International
Coca-Cola Amatil Pty Ltd
Coca-Cola Korea Bottling Co Ltd
CUC LOG Inc
Dongsuh Foods Co Ltd
Haitai Beverage Co Ltd
Jinro Seoksu
Lotte Chilsung Beverage Co Ltd
E
Namyang Dairy Products Co Ltd
Nong Shim Co Ltd
Seoul Dairy Cooperative
Woongjin Food Co Ltd
Yakult Korea Co Ltd

Sample Data Soft Drinks Sports and Energy Drinks

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Region Country Industry Category Subcategory Lowest Level

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Data Type Unit Current/Constant

Off-trade Volume million litres

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Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates

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Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates

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Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates

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CHF per capita

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EUR per capita

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US$ per capita

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CHF per capita

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