Angelicum Immanuel Montessori of Cavite, Inc. Block 26 Phase 1, Tierra Nevada, Gen. Trias, Cavite Tel. No. (046) 538-509

Angelicum Immanuel Montessori of Cavite, Inc.
Block 26 Phase 1, Tierra Nevada, Gen. Trias, Cavite

Tel. No. (046) 538-509
Website: ai-montessori.com
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1.1.0 Company’s Name
Gaze n’ Daze is a café specialized for art enthusiasts. With the cordial aura the
shop emits, it is a great place to work in while taking a sip of coffee and having a bite
of cookie, or to just relax and have fun. It allows customers to make various works of
art with coffee with the basic materials provided such as brushes and pencils.
The lack of establishments that promote freedom of expression is what Gaze
‘n Daze its purpose of existence. Its very soul is to be a place for people of artistry,
thought, and idea to relax and express themselves through arts and crafts as they take
a sip of refreshing coffee and have a nibble of tasty cookies.
The partners, Beatriz Brito, Munich Cadiz, and Fiona Banquiles, all like coffee
and thought of bringing up a café, but it was too “common”. One suggested that a café
will be established, but what makes it different from other cafés is that the customers
are free to design their own coffee. Hence Gaze n’ Daze.
The title “Gaze n’ Daze” is formed from the words “gaze”, which is ‘to look’, and
“daze” that means to be stunned or be bewildered. Together, they form a context of,
“To look and be bewildered”. Since the business is about promoting art, passers-by
will be “bewildered” by the beauty of the works of the customers and the aesthetic
design of the store as they gaze upon it.

Tel. No. (046) 538-509
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1.1.1 Location
Gaze n’ Daze will be located on the second floor of Jade Bldg. along Trece-
Indang Road near the Provincial Capital in Trece Martires, Cavite.
It is located near malls and academies, an ideal place for potential customers
and possible place of target markets. It is in a populated area since it is along a
highway, making it visible and accessible.

Tel. No. (046) 538-509
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1.1.2 Products
Gaze n’ Daze provides different blends of coffee for different preferences of
customers. The customers may choose to make their own concoction of coffee to
match their likings. Coffee may be served designed or undersigned, depending on the
order. With plain coffee, the customer is free to do what they desire; colored milk,
foam, syrup, and toothpicks can be requested.
The company also offers different types of tea, flavored shakes, fruit and
vegetable juices, chocolate drinks, and different kinds of milk. Solid goods such as
chocolate dream cake, cheese cake and pancakes, are available to partner with the
drinks and to give the customers something to nibble.

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Coffee Components
Coffee, milk, water, sugar, cinnamon,

Espresso
cocoa powder
Espresso Macchiato Coffee, cold milk, white sugar, chocolate
flakes
Café Americano Espresso coffee, boiling water, steamed
milk, raw sugar cube
Cappuccino Milk, coffee, sugar, ground cinnamon
Café Latte Espresso, water, milk, brown sugar,
ground ginger, ground cloves, ground
cinnamon, vanilla extract
Caramel Macchiato Milk, brewed espresso, vanilla syrup,
sugar, corn syrup, butter, cream milk,
salt, water, heavy cream, nonfat dry milk
Café Mocha Milk, brewed espresso, mocha sauce,
whipped cream

Tel. No. (046) 538-509
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Frappe Components
Strawberries & Crème Whole milk sweetened condensed milk,
vanilla extract, ice, stemmed strawberries,
whipped cream and strawberry syrup
Green tea Ice cubes, almond milk, matcha tea
powder, pure vanilla extract, ice,
granulated sugar, sweetened whipped
cream
Caramel Ice, milk, coffee frappuccino syrup,
coffee, whipped cream, caramel syrup,
caramel drizzle
Chocolate Ice cubes, frangelico, hazelnut syrup,
chocolate syrup, vanilla extract, milk

Tel. No. (046) 538-509
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Juice Components
Lemon-cucumber Cucumber, lemon zest, lemon juice,

fresh mint, ice
Orange Orange juice, sugar, ice
Apple Apple juice, sugar, ice
Carrot Carrot juice, sugar, ice
Cherry blend Orange, pineapple, cherries
Chocolate Drinks Components
Hot Chocolate Milk, heavy cream, granulated sugar,

chocolate
White hot chocolate Milk, heavy cream, vanilla extract, white

chocolate, white chocolate chips,
whipped cream or marshmallows for
topping
Hot chocolate with marshmallows Milk, granulated sugar, cocoa,

marshmallows, vanilla extract

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Cakes Components
Carrot cake All-purpose flour, baking powder, baking

soda, ground cinnamon, ground ginger,
ground nutmeg, salt, vegetable oil,
eggs, light brown sugar, applesauce,
vanilla extract, grated carrots
Blueberry cheesecake Graham cracker crumbs, sugar, melted

butter, wild blueberries, cornstarch,
cream cheese, salt, eggs, sour cream,
sugar, vanilla extract
Oreo cheesecake Oreo cookies, butter cream cheese,

vanilla, whipped cream
Chocolate dream cake Chocolate ganache, milk chocolate, all-

purpose flour, cocoa powder
Banana cake Wheat flour, banana, milk, yeast, salt,

sugar

Tel. No. (046) 538-509
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Breakfast Components
Pancake Deluxe All-purpose flour, white sugar, baking

powder, salt, egg, milk, vegetable oil,
whipped cream, blueberry, banana,
maple syrup, butter
Standard pancake All-purpose flour, white sugar, baking

powder, salt, egg, milk, vegetable oil,
maple syrup, butter
Waffle Deluxe Eggs, all-purpose flour, milk, vegetable

oil, white sugar, baking powder, salt,
vanilla extract, whipped cream,
blueberry, banana, maple syrup, butter
Standard waffle Eggs, all-purpose flour, milk, vegetable

oil, white sugar, baking powder, salt,
vanilla, maple syrup, butter
Waffle with ice cream Eggs, all-purpose flour, milk, vegetable

oil, white sugar, baking powder, vanilla
extract, maple syrup, butter, ice cream

Tel. No. (046) 538-509
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Tea Components
Green tea latte Light coconut milk, matcha powder, hot

water, stevia
Chai tea latte Milk, water, chai tea concentrate, sugar,

honey, ginger juice, natural flavors,
vanilla
Iced tea Black tea, lemon or orange, simmering

water, ice, rich simple syrup
Shake Components
Guyabano Guyabano, condensed milk, ice
Watermelon Watermelon, condensed milk, ice
Carrot Carrot, condensed milk, ice
Lemon Lemon zest, lemon, water, sugar, ice
Strawberry Strawberry, condensed milk, ice
Mango Mango, condensed milk, ice

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1.1.3 Objectives
Objectives Key Result Area
 To encourage those with passion for 1. Gaze n, Daze will allow customers
arts and support them design their coffee, paint with coffee,
create with coffee, or be as creative
as they like. Art materials will be
provided.
 To give customers the best dining 2. Gaze n’ Daze shall serve products
experience in the finest quality with exquisite
serving.
 To be a location that promotes art 3.Various artworks will be displayed in
; a place where they can perform arts the shop. Programs and activities
while replenishing their energy regarding artistry (Calligraphy,
watercolor, tutorials, coffee art) are
going to be initiated to hone their
skills. While doing their activities, high
quality products will be served.
 To earn the half of the investment that 4. Look for suppliers that sell high
has been allotted for the business in 2 quality products for a reasonable
years. price, so that markups may not hurt
the customers’ pockets while still
gaining profit.

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 To be the top art café known among 5. Gaze n’ Daze will sponsor famous
the area. and admired artists to help promote
the business. To be able to achieve
this, some specific personnel will
negotiate with the artists, that if they
agree they will be able to share their
talent and help other people to
improve. The artist will be given cards
for the café, discounts and other
products.
1.1.4 Mission/Vision
Mission
To the Customer
The café will provide food with its best quality that will give energy and
satisfaction to the customers while doing their activities. The café will be serving with
high quality products to create scrumptious menu with variety. The business will train
the employees in order to serve and be able to assist customers exceptionally. Gaze
n’ Daze aspires to give the customers a place where they can be at ease while
enjoying their passion. The business will be having paintings that are eccentric yet
beautiful that may inspire and motivate them. Soothing music will be played to induce
concentration and relaxation to the customers.

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To the Environment
Gaze n’ Daze will provide waste segregation bins to practice proper disposal of
waste that benefits the environment. The business will not be using plastic-based
materials, instead Gaze n’ Daze will use eco-friendly components. The café will be
filled with potted plants to emit a delightful ambiance and contribute to the
atmosphere’s cleanliness.
To the Employee
The business will ensure that its employees will enjoy in being part of the
customer’s wonderful dining experience. Employees will be trained well by having
seminars and guidance to serve accordingly to satisfy and give hospitality to the
customers, also to deal with specific customers and situations to avoid complications.
Incentives will be provided for dedicated employees serve as compensation for their
endeavor. The employees will be given enough break time for them to rest and perform
sufficiently. The business will recognize and acknowledge the employees’ skills and
talent, rewards may be given.

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Vision
In five years, the business aspires to be the best café for the artists in the region
and to continue serving the customers better. The café aims to have its branches to
remain on spreading the best services, dining experiences and products to other
customers on different locations. The Gaze n’ Daze will embrace changes for
innovation and improvement of the business to provide even more spectacular
facilities, services and products. Gaze n’ Daze visualizes itself as an avenue for
recreation through great array of food choices combined with the integration of fulfilling
their desire and passion for art such as drawing, painting and other forms of visual art.
It aims to hone the talents and skills of the passionate youth and even for the young-
at-heart. The business will inculcate the value of respect and love for the art field. The
owners would like to donate twenty percent of the business’ profit that helps and
serves good for the community.

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1.2.0 Problems and Necessities
One arch necessity of both business and market would be supply. The business
will have to find resources to feed the market. Finding quality supplies with a
reasonable price is a possible knot for the business, for these cases are not ubiquitous.
The usual scenario is that high-standard resources can hurt the budget of the
business. Moreover, customers have rights to safety; non-quality products have
hazards of harmful chemicals and mechanisms.
Another problem would be finding a location suitable for the business’ market.
Construction of a building is costly, so is renting space in certain areas. When no
proper space is found, a huge percent of the capital may be lost, and the business
hasn’t even started yet. And when established in an area not fit for the market, the
business is in the odds of washout and bankruptcy. Regarding problems in terms of
location, another would be natural phenomena. These unavoidable events can give a
business huge loss, especially when it is not prepared. Such earthquakes, hurricanes,
tornadoes, fire have the power to demolish buildings.
Small businesses, especially starters, will face problems in terms of brand
awareness due to the fact that it is new, and the market will have second thoughts of
trying a brand that has not established its place in the market.

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1.2.1 Solutions
Gaze n’ Daze will choose suppliers in the country; imported items tend to cost
more due to transportation expenses and taxes. To ensure a productive working
relationship, Gaze n’ Daze will select suppliers who offer a quality service and meet
specific needs. Certificates of potential suppliers will be examined to check their
qualities. Additionally, Gaze n’ Daze will build good relationship with their suppliers.
Not only will they provide the business with the goods and services needed to run,
there can be reduced costs, but most importantly, increased efficiency.
Gaze n’ Daze will sit at a location that is visible and accessible. It will stand
where its competitors or any business in the same industry are; it indicates that the
industry is effective and doing well at that location. But for starters, Gaze n’ Daze will
be where the location cost is low and most relative to those factors mentioned
previously.
Lastly, Gaze n’ Daze will distribute flyers and post tarpaulins or posters
everywhere near it and will create a social media page to let the people be aware of
its existence. And let it prove its worth, there will be small free samples and
demonstrations of what features the shop has such as free taste and sample art coffee.
Gaze n’ Daze will be sure to serve at its best to keep the customers wanting to come
back.

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1.3.0 Market Demands
Gaze n’ Daze was founded with serene hangouts, cafés, and artistry in mind. It
offers different blends of coffee to match different people’s palates. Solid goods to
satisfy taste buds and other refreshments are available for guests to partake as they
indulge themselves in the arcadian ambience both of the pleasing adornment of the
shop and the calming music.
It is a refreshing place for professionals to work and rest, for hobbyists to have
fun and create, and for passers-by to try something different or just have a nice,
delightful cup of coffee. With the paintings displayed around the shop and the
presentation of the food being served, Gaze n’ Daze is an ideal place for artists to
frequent. The paintings not only give aesthetic to the shop, but also give motivation
and inspiration to artists who look at their brilliancy and technique. There will be swing
and jazz music playing in the background.
Professionals can get tired of doing commissions and working for companies.
Big projects create heavy loads of work to be done, or if the person has a good
reputation and take commissions for a living, tasks get stacked. They may want to
spend time for themselves and do what they yearn. Gaze n’ Daze is a great place to
have a time off from work, and an ideal work area if work is need to be done. They can
drink dainty coffee as they work to keep them awake and energized.

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As for hobbyists, enthusiasts, and amateurs, they can get inspiration and
motivation through the well-made paintings and other artistry shown in the servings of
products. They can enjoy food as they look, admire, and study works of masters, or
as they make their own latte art, coffee art, or any medium they are used to. There will
also monthly events to feature the most pleasing-to-the-eye works of the customers,
events such as Inktober, Mermay, Christmas, Valentine’s art trends. There will also be
art contests twice a year that gives a gift coupon to the winners. These programs give
opportunity for them to do what they are able and shine.
Lastly, ordinary customers who would like to try something different can go take
a visit at Gaze n’ Daze. They shall witness colored latte art, coffee foam sculpture, and
various exquisite coffee creations being done real-time. Or if they just want to have a
snack, they will be presented with coffee and other products that are exquisite visually
and gustatorily.

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1.4.0 Competitors
Products Gaze n’ Daze Coffee Project ICafe
Café Americano Php 80 120 (tall)
135 (grand)
Café Mocha Php 65 145 (tall) 85 (small)

100 (medium)
160(grand)
110 (large)
Café Latte Php 65 130 (tall) 85 (small)
100 (medium)
145(grand)
110 (large)
Cappuccino Php 75 155 85 (small)
100 (medium)
110 (large)
Espresso Php 75 120 (single)
135(double)
Caramel Macchiato Php 65 85 (small)

100 (medium)
110 (large)
Green tea latte Php 95 150
Strawberry frappe Php 100 180
Chocolate frappe Php 100 180
Caramel frappe Php 85 165
Green tea frappe Php 100 180
Hot chocolate Php 70 180

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1.5 Financial Highlights/ Partner Contributions
The partners, namely Beatriz Brito, Fiona Banquiles and Munich Cadiz will
contribute 166,667 pesos with the ratio of 1:1:1 each for a total of three for the capital
of the enterprise, earning a total of 500,001 pesos for the capital.

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Chapter 2: Products and Services
2.1 .0 Problems worth Solving
Here are some problems the business may encounter and will have to
engage:
1.) Supply care: unavoidable situations. A number of people have the tendency
to mishandle items, most probably untrained and unskilled; this can lead to
sooner spoilage of supply and equipment. Accidents also happen.
2.) Change and adaption: an ever-evolving world; having to deal with
technological and sensational changes to keep up with the market’s
enthusiasm, and economic and regulatory changes to comply with.
3.) Financial management: healthy cash flow. Having a healthy cash flow is
crucial, and can be a challenge especially to small businesses. Being able
to handle money properly and having the right personnel to report cash flow
honestly is vital.
4.) Connections: The Secret in the business world. Knowledge will become
insignificant if the owners do not have the connections that matter in the
world of business and networking.

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2.2.0 Solutions
Employees shall be given training, and may be divided according to their skill.
They will be put into a certain department and will have defined access to utilities in
other departments. For instance, employees proven to be skillful in designing will be
given access to utilities for designing, and cooks will have access to items necessary
for food preparation.
The business is going keep in touch of changes and be informed. It shall get
out into the community and be aware of the changes and trends, and will be open to
people’s opinions. Then, a decision will be whether to embrace a change according to
the data gathered about the market’s conviction. When a change is going to be
espoused, the current phase would need not to be finished so that the next may begin.
Respectable business managers with fair demand of labor cost will be hired.
Background checks will be initiated. The management will also attend seminars and
will consult experts if necessary.
The partners shall engage in business conferences in order to meet people
within a company or industry. Getting involved in such events can increase both their
knowledge about industry and their connections with substantial people.

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2.3.0 Validation of Problems and Solutions
Accidents happen; odds of such events to befall are much higher when the
person is unskilled or inexperienced. Lack of experience on certain activities makes
the person uncertain of what he’s doing. With this uncertainty arises anxiety when the
activity is being executed. These two together explodes misfortunate odds. Therefore,
proper training will be given to reduce these chances. Employees will be put in fields
fit for their abilities. The training program is to ensure the employees’
The world evolves, so change never ends. Businesses that don’t adapt to
tectonic changes such as technology and sensation may be considered antiquated
and obsolete. These moribund modes and methodologies drastically increase the
odds of customer loss of interest. Being aware of trends and revisions puts the
business to an advantage. Knowledge about these modifications allows the
administrators choose and decide what to adopt to match their target market’s
demands. Applying the Agile methodology grants the business ability to pivot through
unpredictable changes. This method is about moving on to the next phase without
having to finish the current phase: developing in designing stages, and testis being
initiated during planning. Having big projects in one shot with uncertainty has risks of
losing huge amounts of time, money, and effort. This method haves the business to
be more flexible and lessens the risk factor of losing such.

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Healthy cash flow is very important in any business, but maintaining it can be a
challenge. It requires wisdom and honesty. Corruption can occur when the people put
in charge of financial management, even when they are intelligent but do not have a
firm moral foundation. People like these are hard to detect through simple interviews.
Background checks will be done if ever financial managers are going to be hired. If
not, the administrators will be attending seminars about business management to gain
more knowledge and strategies about handling money.
Knowledge is just subordinate when it comes to networking and business.
Having connections with businessmen increases another businessman’s domain. Not
only will they gain more exposure, but also their knowledge increases about marketing
and productivity of businesses. More connections give power to people in the world of
business and industry.
2.4.0 Road Map/Future Plans

Gaze n’ Daze aims to capture artists’ hearts as a café and aims to be the
leading brand of the café industry among artists. It shall enhance its domain and
branch out around the world. But before any big dreams to come true, small steps and
milestones are to be taken. Furthermore, Gaze n’ Daze shall serve with all heart and
passion for their customers and will continue to support their passion.
 To obtain frontline reputation for excellent service, products, and shop aura
 To expand borders and grow as a business
 To market domain

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 Be able to start the scholarship and community support program once the
business grows big
Spread posters and Allot money for

Give priority to Study community's
distribute flyers in the advertising and brand
customer service opinions and demands
local area exposure
Adopt consequential Become a well-known

Sponsor small but Attend seminars and
revisions in the art-themed cafe in the
talented artists business conferences
businesses' industry local community
Give a percent of
Enlarge boundaries, Add new products,
Expand connections income to community
build branches, let the services, events and
and network service and support as
business grow programs
the business grows
Sponsore more
Hire more employess Let the business grow Start a scholarship and
substantial and
and administrators bigger aspiring artists support
influencial artists

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Chapter 3: Market Analysis Summary
3.1.0 Market Needs
Factors that may influence the customer’s selection:
 Price – it will affect the customer’s choice because they have priorities and
budget to consider. Gaze n’ Daze will set affordable and economical prices.
 Quality – customers look for products that are economical in price yet good
quality. Having good quality gives the customers satisfaction with the product.
Gaze n’ Daze will guarantee to serve high quality products.
 Variety – customers want plenty of selections to choose from, because every
customer has their own taste and preference. Gaze n’ Daze will provide array
of food selection where they can choose from.
 Customer service–no customer wants a business with insufficient services
because it will waste their time and cause stress. Gaze n’ Daze will provide the
customers hospitality and assistance from the employees.
 Appearance of the product – appearance may influence the choice of the
customers because it attracts the attention of the people. No customer would
want a slovenly looking product and will not be convinced to purchase it. Gaze
n’ Daze will offer appealing products that are high quality.
These factors will guarantee the café’s success if given attention how to solve
these conditions. Gaze n’ Daze will ensure to manage these factors and perform the
solutions.

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3.2.0 Market Trends
Gaze n’ Daze will offer the best services and products; however, trends will
tremendously affect the sales and demand of the customers that is why the business
will need to adapt to the trends. Gaze n’ Daze will provide music that is rejuvenating
and picturesque setting since it is popular with millennials. The café will keep on
innovating and applying trends of the time to improve the services and products of the
business.
3.3.0 Market Growth
For the business to be known, the strategy for advertising must be fulfilled to
attract more customers by putting up billboards, posters, creating social media
accounts, giving out flyers and brochures. Promos and loyalty cards will be provided
to enquire. Innovation will also be applied to improve the café by continuous
development of the strategies, managements, products of the business. The café will
keep on providing high quality products and services in order to satisfy customers and
keep on returning.
3.4.0 Key Customers
Gaze n’ Daze is a café for coffee and art lovers; it is for artist who wants to
spend time doing their hobby or passion while sipping a cup of coffee to replenish their
energy, also other food selection they may choose from. Professional artist who wants
to unwind and change the pace of commissions and projects that they are entitled to
work on. Ultimately, the business’ key customers are novices in art, wherein in the
café they can improve their skills while being served with high quality comestibles and
services.
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3.5.0 Future Markets
Gaze n’ Daze will be widening its dominion, capturing artists, enthusiasts, and
personalities alike. It shall branch out across Cavite, and eventually, around the world
when the business grows bigger and have a name in the art and food industry. It shall
be a place for art fanciers, professionals, coffee enthusiasts, and food bloggers visit
and enjoy the hallmarks of the shop.
Gaze n’ Daze will initiate more programs that encourage people to express their
creativity. People with interest in such events, may it be just being a spectator or being
a participant, will come to the shop. The business will also shape itself to meet
contentment of coffee lovers and commoners.
3.6.0 Competition
Gaze n’ Daze has specifically Coffee Project and iCafe as its competitors. One
of the café’s competitor is known and popular in its area for its delectable products,
while the other competitor is known in some parts of the Philippines with its high-quality
coffee but costly. Gaze n’ Daze aims is to give the customers scrumptious and high-
quality products with affordable prices.

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3.7 Competitors and Alternatives
In order to gain customers despite some competitors, the business will
strengthen its strategies. Daze n’ Gaze will provide food selection that have variety,
also will offer products that unique and cannot be found in normal cafés. The
employees will serve them with hospitality to satisfy them in services and products.The
possible competitors in the surrounding area are other food services inside SM Trece.
3.8.0 Our Advantages
Gaze n’ Daze provides an array of food selection with affordable price. Unlike
other cafes serve expensive products while Gaze n’ Daze offer high quality and
affordable products. Also, the business has unique type of theme that is used for the
café that may urge the customers to try something new and different. Our business
will use natural plants because it has more benefits for the environment while other
cafe uses artificial plants that is quite harmful for the community. The business will
be an eco-friendly café that also contributes to the community and environment in
preserving and protecting nature.

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Chapter 4: Strategy and Implementation Summary
4.1.0 Marketing Plan
To obtain more customers, Gaze n’ Daze will be sponsoring social media
influencers to indorse the shop. The business will put tarpaulins, posters, and
distribute flyers around the area to attract potential customers. There will
contests for artists or customers that would like to join and the business will be
joining on celebrating special occasions like Christmas, Valentines and other
more.
4.2.0 Sales Plan

Incentive events will be constituted for customer constancy and growth: monthly
art contests for enthusiasts and competitive personalities; for people who would
be happy to see their works being featured, and to keep them coming back.
 Loyalty rewards and discounts for faithful customers, to let them feel the
gratitude of the business.
 Innovation and adding new features to keep hold of interest; to introduce
new commodities to the industry, innovate.
 Shop theme changes according to monthly art events and trends such
as Mermay and Inktober, as does for usual occasions as Valentine’s
Day, Christmas, Halloween, and such. Decorations for each event differ
annually. Aim: develop curiosity and intrigue among the community

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 Community involvement in shop development, decoration, and event
planning; to let them initiate as they please. The community themselves
know better what they want. This tactic aims to let the community know
that the business cares for their preference and wants them to get
involved.
4.3.0 Location and facilities
Gaze n’ Daze will be located at Jade Bldg. along Trece-Indang Road near the
Provincial Capital in Trece Martires, Cavite found by the partners suitable for the
business to be established near malls and school. The facility of the café will comprise
of art related equipment, art themed interior design, sterilized and sanitized utensils,
kitchen section, dining area and comfort room.
4.4.0 Technology
Gaze n’ Daze will use quality equipment for brewing, blending, and any
equipment that has something to do with food processing. But the business will stay
simple for food preparation, design, and any procedures that can be done traditionally
with quality by hand without having to spend too much time. The purpose of technology
to Gaze n’ Daze is to make activities more convenient and fast-paced. There will be
no necessity for high-tech equipment as long as they work decently and efficiently.

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4.5.0 Tools and Equipment
Ingredients Quantity Unit cost Total

Coffee Beans 10(150perkilo) 200 2000
Milk Fat 10 98 980
Milk Not Fat 10 98 980
Water Galon 10 25 250
Cinnamon 3 170 510
Cocoa powder 9(200g) 175 1575
White sugar 5(1k) 50 250
Brown sugar 5(1kg) 47 235
Vanilla extract 3 39 117
Vanilla syrup 3 39 117
Whipped cream 15 185 2775
Chocolate bar 3 330 990
Honey 4 150 600
Lemon 20 10 400
Orange 5 140 700
Condensed milk 10 56 560
Steamed 1kg 680 680
strawberries
Strawberry syrup 24 0z 232 232
Carrot 3 50 150
Chocolate syrup 7 100 700
Butter 10 50 500
Cucumber 5 50 250
Ginger juice 5 40 200
Flour 4(1kg) 115 115
Cherry 1/2 kg 340 340

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Mango 7(1kg) 100 700
TOTAL 16,706
Appliances & Equipment Quantity Unit Cost Total

Espresso machine 1 3,000 3,000
Coffee maker 1 1,000 1,000
Coffee Grinder 1 600 600
Cash register 1 5,387 5,387
Refrigerator 1 8,385 8,385
Blender 1 1,080 1,080
Ice machine 1 950 950
Oven 1 10,448 10,448
Water dispenser 1 2,150 2,150
Ice tea brewer 1 2,030 2,030
Air conditioner 1 14,500 14,500
Waffle Mold 1 480 480
Pan 2 135 270
Knife 1 set (2 pcs) 71 71
Rubber Spatula 1 set (3 pcs) 110 110
Mixing Bowls 1 set (6 pcs) 756 756
Measuring cups 1 set (11 pcs) 135 135
Electric Kettle 1 217 217
TOTAL 41,582

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Furniture/Fixtures Quantity Unit Cost Total
Trash Bin 3 550 1,650
Chair 11 1,530 16,830
Bulletin cork board 1 779 779
Light bulb 5 150 750
Kitchen Sink 1 2,000 2,000
Kitchen Cabinet 1 2.290 2,290
Mirror 1 238 238
Table 3 2,200 4,400
Coffee table 2 1,500 3,000
Garden set 1 12,000 12,000
Utensil rack 1 2,275 2,275
TOTAL 35,412
Consumable
Tools and Materials Quantity Unit Cost Total
Hand Soap 3 104 312
Dishwashing liquid 1 bottle (1L) 99 99
Tissue 7 packs 40 280
Tissue rolls 8 rolls 4 rolls for 50 100
Paper cup 1 set (50 pcs) 270 (1 set) 270
Black paper bag 45 150 per 15 pcs 450
Aluminum foil 4 rolls (10m) 30 120
TOTAL 1,631

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Tools and Materials Quantity Unit Cost Total
Glass Tupperware 1 set (17 in 1 set) 530 530
Chopping board 1 set (3 pcs) 450 450
Paint tray 10 69 690
Water color 1 set 200 (1 set 36 colors) 200
Paint brush 1 set (12pcs) 151 151
Paint 3 100 300
Pitcher 5 195 975
Sponge 2 70 140
Plates 25 115 2,875
Kitchen towel 5 50 250
Kitchen rack 1 260 260
Glass 20 75 1,500
Glass straw 20 39 780
Spoon and Fork 36 pairs 158(12 pairs) 474
Mug 20 110 2,200
Mason Jar 20 100 (2 pcs) 1,000
TOTAL 12,775

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4.6.0 Key Metrics
These factors are crucial, it affects the victory and failure of the business
itself: therefore, if not managed properly and given attention could lead to failure.
These are the factors to cogitate and consider for the success of the business:
 Location of the business: To make the business successful, it needs to be
accessible to the customers for them not to have difficulties. It is recommended
to establish a business near schools, churches, workplaces and other institution
because there are many possible customers.
 Quality of the products: Customers love scrumptious food and products that are
high-quality yet affordable. Gaze n’ Daze will provide these aspects to give
satisfactory products to the customers.
 Quality of the service: Having high-quality services will give satisfaction to the
customers that will urge them to return. Gaze n’ Daze will offer hospitality and
assistance to the customers.
 Cleanliness and sanitation of the area: Customers want to dine in an area that
is clean and uncontaminated. If not, some of the customers will be conscious
of their surroundings and cannot move freely. Gaze n’ Daze will give a place
that is sanitized and organized area for the customers to settle.

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Chapter 5: Company and Management Structure
5.1.0 Organizational Structure
Owners:
Beatriz Brito
Munich Cadiz
Fiona Banquiles
Manager
Dining Department: Kitchen Department:
Waiter Cook
Accounting Department:
Cashier
The organizational structure of the café will be consisting of the business
owners, manager of the cafe, waiter, cook and cashier. Additional employees and
staff will be included as the business grows.

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5.2.0 Team Management
1) Manager
 Must be a college graduate, preferably business courses or HRM
 At least 1-year supervisory experience in handling sales, marketing
and finance of any food business.
 22 years old and above.
 Loyal
 Dedicated
 Has good communication skills
2) Waiter
 at least high school graduate
 loyal and dedicated
 approachable
 18 years old and above
 has good communication skill
3) Cashier
 at least high school graduate
 good at calculation
 Friendly and approachable

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4) Cook
 College graduate
 Finished a course related to culinary
 At least has one year of experience
5.3 Personnel Plan
The staff and employees of the café will be working from 11 a.m. to 7 p.m. on
weekdays and 1 p.m. to 9 p.m. The café will adjust these working hours when the
café can afford for shifting hours and employees.
5.4.0 Company History and Ownership
Gaze n’ Daze will be established by the partners Fiona Banquiles, Beatriz
Brito and Munich Cadiz on 2029. The name of the café was named by Bea Brito
while the theme was thought by Munich Cadiz and the nature of the business by
Fiona Banquiles. The partners all agreed in terms on the decision with the nature,
theme and name of the business. The interior and exterior design of the café is
outlined by all the partners.

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Chapter 6: Financial Plan
6.1.0 Revenue/ Sales Forecast
For the month of January 31,2029
Products Sales Proceeds Target Market Expected Sales
Competitors from the Set
Target
Cappuccino Php 5,000 5% 5,250
Café Latte Php 5,500 5% 5,775
Caramel Php 4,500 5% 4,725
Macchiato
Café Mocha Php 5,000 5% 5,250
Average Sales per day 21,000
Average Sales for week 147,000
Projected Sales per month 651,000
40 % Cost of Production 260,400
Expected Income Before Operating Cost Per Month 360,600

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For the month of February 28,2029
Target
Caramel Php 6,000 5% 6,300
Macchiato

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For the month of March 31, 2029
Target
Caramel Php 5,000 5% 5,250
Macchiato

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For the month of April30,2029
Target
Caramel Php 5,500 5% 5,775
Macchiato

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For the month of May 31, 2029
Target
Caramel Php 4,500 5% 4,725
Macchiato

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For the month of June 30,2029
Target
Caramel Php 5,000 5% 5,250
Macchiato

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For the month of July31,2029
Target
Café Latte Php5,000 5% 5,250
Caramel Php 5,000 5% 5,250
Macchiato

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For the month of August 31,2029
Target
Caramel Php 4,000 5% 4,200
Macchiato

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For the month of September30,2029
Target
Caramel Php 5,000 5% 5,250
Macchiato

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For the month of October 31,2029
Target
Caramel Php 4,500 5% 4,680
Macchiato

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For the month of November 30,2029
Target
Caramel Php 6,000 5% 6,300
Macchiato

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For the month of December31,2029
Target
Café Latte Php 10,000 5% 10,500
Caramel Php 10,000 5% 10,500
Macchiato
Projected Sales per month 1,253,175

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6.2.0 Expenses
Start Up Expenses Amount
Ingredients Php 16,706
Appliance and Equipment Php 41,582
Furniture/Fixtures Php 35,412
Tools and Materials Php 14,406
Permits Php 7,560
Water Php 500
Electricity Php 1,100
Salary Php 24,800
Location Php 14,000
TOTAL Php 156,066

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6.3.0 Projected Profit and Loss
Gaze n’ Daze
Income Statement
As of January 31, 2029
Account Title Debit Credit
Revenue ₱360 600
Expenses:
Electricity Bill ₱1 100
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337
Total Expenses 58 737
Net Income ₱301 263

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Gaze n’ Daze
Income Statement
As of February 28, 2029
Account Titles Debit Credit
Revenue ₱423 360
Expenses:
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of March 31, 2029
Account Title Debit Credit
Revenue ₱410 130
Expenses
Water bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of April 30, 2029
Revenue ₱396 900
Expenses
Electricity bill ₱1 100
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of May 31, 2029
Revenue ₱380 835
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of June 30, 2029
Accounts Debit Credit
Revenue ₱396 900
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337
Total Expense 58 737

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Gaze n’ Daze
Income Statement
As of July 31, 2029
Revenue ₱410 130
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of August 31, 2029
Revenue ₱361 305
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of September 30, 2029
Revenue ₱387 450
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of October 31, 2029
Revenue ₱360 468
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of November 30, 2029
Revenue ₱425 250
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 18 337

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Gaze n’ Daze
Income Statement
As of December 31, 2029
Revenue ₱751 905
Expenses
Water Bill 500
Salary 24 800
Rent 14 000
Supplies 36 674

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6.4.0 Projected Cash Flow
Projected Cash Flow

800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000

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6.5.0 Projected Balance Sheet
Gaze n’ Daze
Balance Sheet
For the ear Ended December 31, 2029
Account title Debit Credit
Current Asset
Cash Php 184 626
Total Current Asset Php 184 626
Non-Current Asset
Appliances and Equipment 41 582
Furniture and Fixture 35 412
Supplies 238 381
Total Non-Current Asset 315 375
Total Asset Php 500,001
Owner’s Equity
Capital 500,001
Total Owner’s Equity 500,001
Total Liability and Owner’s Equity Php 500,001

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6.6.0 Business Ratio
Partners Amount of Contribution Profit-loss Ratio
Munich Cadiz 266,667 1.0
Fiona Banquiles 266,667 1.0
Beatriz Brito 266,667 1.0
Total 500,001 3.0

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Chapter 7: Appendix
Standard Tables and Charts
- 7.1.0 Cash Flow
Projected Cash Flow

800000
700000
600000
500000
400000
300000
200000
100000
0

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- 7.2.0 Sales Forecast
Sales Forecast
800
700
600
500
400
300
200
100
0
- 7.3.0 Profit and Loss Statement
December
November
October
September
August
July
Expenses
June
Sales
May
April
March
February
January
0 100 200 300 400 500 600 700 800

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- 7.4.0 Balance Sheet
Balance Sheet
600000
500000
400000
300000
200000
100000
0
Current Asset Non Current Asset Liability andOwner's Equity
- 7.5.0 Business Ratio
Projected Balance Ratio
34% 33%
33%
Fiona Banquiles Munich Cadiz Beatriz Brito

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7.6.0 Perspective View

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7.7 Resume
Fiona Faith Banquiles

Block 15 Lot 25 phase 4 Tierra Nevada,
Barangay San Francisco, General Trias, Cavite,

Philippines
Cell: 09999536262
Email: fionafaith38@gmail.com
Objective
To satisfy and serve with dedication to give full attention to the needs of the
customers and assistance when needed.
Educational Background
College: Far Eastern University
Highschool: Angelicum Immanuel Montessori
Elementary: Angelicum Immanuel Montessori
Work Experience
Coffee Project
Cashier
 Managed the daily inventory’s opening and closing.

 Served the customers effectively and politely
 Gave customers with outstanding service and assistance

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Beatriz Grace Brito

Philippines
Cell: 09474189991
Email: beatrizgracebrito@gmail.com
Objective
To serve delectable products that will make the customers enjoy their dining
experience with scrumptious delicacies that will satisfy their cravings. Also, to
provide dishes with fascinating and distinctive design that will astonish the
customers.
College: University of the Philippines
Elementary: School of Tomorrow
Work Experience
Starbucks
Head Chef
 Created innovative and pisturesque coffee designs that was loved by

customers
 Prepared high quality and scrumptious delicacies
 Invented different products that are creative and uniqu

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Munich Rei Cadiz

Philippines
Cell: 09282754910
Email: munichreitandoc090703@yahoo.com
Objective
To manage the business, I will be holding effectively. To ensure the
development of the business and to train employees to satisfy the customers
with the service they provide.
College: University of Santo Thomas
Elementary: Angelicum Immanuel Montessori
Work Experience
Sweet Galley
Assistant Manager
 Assisted and managed the employees to guarantee the growth and

improvement of the café
 Managed income statements and accounts
 Guided and trained employees to act accordingly

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Angelicum Immanuel Montessori of Cavite, Inc. Block 26 Phase 1, Tierra Nevada, Gen. Trias, Cavite Tel. No. (046) 538-509

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Angelicum Immanuel Montessori of Cavite, Inc. Block 26 Phase 1, Tierra Nevada, Gen. Trias, Cavite Tel. No. (046) 538-509

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Angelicum Immanuel Montessori of Cavite, Inc.

Block 26 Phase 1, Tierra Nevada, Gen. Trias, Cavite

The lack of establishments that promote freedom of expression is what Gaze

a sip of refreshing coffee and have a nibble of tasty cookies.

are free to design their own coffee. Hence Gaze n’ Daze.

design of the store as they gaze upon it.