Homework 9 (Please excuse my delay, but I have been out of the country for the past week, with

limited access to
the internet)

Identify operators in the field of tourism products and the types of tourism development strategies they have
adopted. Do not forget to write the SWOT analysis of your company / companies.

Company: Hilton Hotels and Resorts

Hilton Hotels and Resorts is a brand of hotels and resorts throughout the world. It chose to develop as a high-end
brand of hotels, represented by Hilton Hotels, but also the mid-market hotels as Holiday Inn. It is present mainly in
capital cities, or with a lot of business activity, positioning itself as a destination for business travelers.

SWOT

Strengths: Well recognized international brand

Present in all business savy countries

Tradition and loyal clients

Opportunities: Development of business opportunities in other parts of the world (EMEA)

Lack of new competition

Weaknesses: Not an innovative brand

Threats: Well established market

Homework 10

- AI chat bots for better and faster customer care

- AI and over the telephone medical doctor
- Hardware device to say early sign of diseases
- AI for smart investments in banking
- AI for reading and writing emails
- AI for curating personal news content
- AI for curating diet and nutritional meals in restaurant
- AI for helping doctors identify faster tumors in XRay
- AI for choosing TV content for kids
- AI for mixing foundation to get the right color
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