marketing

environmental environmental scanning intelligence, and Communication

Fundamental Protest
scanning, monitoring systems situation mode
laws
assessment

ASPECTS QUESTIONNAIRE DESIGN

It is the process by which

marketing information is STAGE 2
collected and analyzed

MARKETING RESEARCH

STAGE 1 STAGE 3

PROBLEM STATEMENT SAMPLING

survey is “What Inferential Target Frame Survey

alternatives
the best proportion of
for action
option? if people will Sample Sample
not, which respond Selection Size
method positively to this STAGE 4
would new product
work concept?”
better?
DATA ANALIZIS

transform summarize “massage”