Assignment

Business Ethics
TVC Concept:
Scene 01
TVC starts with a girl sitting diagnosed with lip cancer as a result of using harmful
chemical cosmetics such as lipsticks which may can cause cancer, skin cancer ratio in
Pakistan is 0.40 %, lipsticks contain many toxic metals such as lead, chromium &
manganese, skin cancer ratio in Pakistan is 0.40 %, running before standardized
Beauty can lead to such disease. (Scene 1 is being narrated in the background voice)

Scene 02
Continued by another girl asking if the audience also using Harmful chemical cosmetics
just to look beautiful (giving a concept of rejecting the concept of looking beautiful by
wearing tons of makeup)

Scene 03
Third girl comes in with a fresh look and says but no more the same because I love my
life & care for my self.

Scene 04
Fourth girl arrive with a fresh look too, & say, that’s why I use 99% of natural Organo Lip
Tint that contains the beetroot extracts with no preservatives and no harmful chemicals
that is the all new organic lip tint with an all new beetroot flavor.

Scene 05
All 4 girls standing with fresh looks and confident because they’ve applied Organo Lip
tint the best natural tint and the scene narrated with background voice saying “Embrace
your looks with confident”.

Scene 06
The TVC Ad ends at Organo Lip Tint being displayed & an effective line is narrated
“Give life to your lips & #SmileNaturally” (effective lime with hashtag) gives an deeper
meaning & message that by using natural Organo Lip tint beetroot flavor that is made
with 99% of natural ingredients & that’s why it’s safe to use & that will not cause you
Any disease and so in a way you are giving life to your lips.