POTENTIAL OF TOURISM IN TALSARI BEACH

ODISHA

INDEX

S No. TOPIC Pg. No

1 INTRODUCTION 1

2 STATEMENT OF PROBLEM 2

3 NEED OF THE PROJECT 3

4 SIGNIFICANCE OF THE PROJECT 4

5 REVIEW OF LITERATURE 5 - 22

6 METHODOLOGY 23

7 DATA COLLECTION 24 – 29

8 DATA ANALYSIS 30 - 44

9 LIMITATION 45

10 CONCLUSION 46

11 BIBLIOGRAPHY& WEBLIOGRAPHY 47
 INTRODUCTION

The place has vast stretches of green paddy fields, numerous rivers, blue hills and
extensive beaches. The beach with its tall coconut trees, palm trees and casuarina
make for a beautiful sight. Udaipur beach is the last beach on this stretch.

The stream plays hide-and-seek with people. When the stream is brimming, one
can only reach the main beach with the help of a boat. But at other times, one can
walk across the dry riverbed. The place is fairly windy.

Talasari is one of the less exploited Odisha beaches. The Talasari beach is not as
frequently visited by the people as the other beaches of Odisha. The waters of the
sea at Talasari beach are not turbulent but calm and peaceful.

Witnessing sunrise and sunset from a gleaming stretch of white sand is a

rewarding experience. Another feature of Talasari that fascinates tourists is its
backwaters, which one needs to cross to reach the sea.

The calm ambience, unique receding waters and tropical weather all year round
make it a popular destination for adventure seekers and those looking for solitude.

It is the last beach in the Odisha to the north.

 STATEMENT OF PROBLEM

 To study the various facets of Beach Tourism in Odisha.

 To study the cultural heritage of Talasari Beach which is the core of
tourism in Odisha.
 To study the behavior of local public in accepting tourists from outside.
 To analyze the role of religious and noachian places in attracting tourists.
 To study the potential of Tourism in Talasari Beach Odisha.
 NEED OF THE PROJECT

The ambit of this project is to envisage the potential of Talasari beach as a

flourishing tourist destination and to contrive the popularity of Beach Tourism on
the relatively unexplored and undiscovered Talasari beach of the land of temples,
Odisha.

The various milestones going to be touched during this research is the

infrastructure available and also the future prospects of infrastructural growth and
development to promote tourism. The other attractions apart from the main beach
are the magnificent rows of palm trees from where the name of the beach has been
derived, the famous red crabs over the golden sandy stretch of the beach. Also we
will get some gist about the present capacity of holding tourist arrivals and ways
and measures taken by the concerned authorities for the expansion of the same.

The extent of this research also includes the need for promoting and also
modifying the tourist infrastructure and study the same.
 SIGNIFICANCE OF THE PROJECT

This project aims to provide basic touristic information about the virgin and
comparatively untouched Talasari beach located in Balasore district of Odisha.
This project will bring out the distinctive features of the legendary beach.

The beautiful yet undiscovered beach possesses many special attractions including
the famous Chandaneshwar temple dedicated to Lord Shiva. The Udaipur beach
also contributes to the picturesque landscape with the beach side dotted with tall
casuarina trees making the tranquil environment a very romantic destination.

The new Digha beach in the state of West Bengal is another best destination for
tourists visiting the Talasari beach, at just 2 km from the old beach at Digha.

The project will aim at discussing the important aspects related to the development
and melioration of the fabled yet real Talasari beach, Odisha.
 REVIEW OF LITERATURE

PRIMARY DATA

The primary data with the intent of doing the research was obtained by dint of a
survey. The survey was conducted of the coastal belt of Odisha at the Talasari
Beach. The people involved for the purpose of the research were the local
inhabitants and the tourists sojourning the place.

The local inhabitants were to be questioned regarding the various aspects of the
beach with the level of jobs it generates for the inhabitants.

The tourists sojourning the destination also contributed to the survey by sharing
their views about the uncharted Talasari Beach.
SECONDARY DATA

Today coastal tourism and marine tourism is the largest segment of the travel
tourism industry (M. Honey, 2007; D. Krantz, 2007). More number of tourists is
getting attracted towards nature based tourism destinations like beaches, rivers &
islands. M.Honey (2007) suggests that these trends are expected to continue due to
the increasing demand for nature (sun, sand & sea) among the urban population of
US, Europe and Asia. Many coastal countries like Maldives, Cuba, Kenya, Fiji,
Bali, & Mauritius etc. are highly dependent on tourism industry as it is their major
revenue earning sector. M. Filip (2004) stated that the sandy beaches of Europe are
considered to be of great economic importance from tourism point of view. In the
same line it was found that the annual revenue generation form the state beach
oriented tourism of California was about 61 Billion Dollar. (L. Pendleton,2009).
With a vast coast line of 7517 km studded with beaches of large diversity (sandy,
rocky, coral & mangrove), India has immense potential in the coastal tourism
segment(A.K. Sanyal, 2011). Government of India in its 10th Five year plan
(2002-2007) has also taken necessary steps in order to promote beach and coastal
tourism in Goa, Kerala & North Karnataka beaches. According to a research
conducted on “the online destination image of Goa” it was found that its primary
image is of a beach destination along with good tourist infrastructure, and
attractive night life (M. Dwivedi, 2009). As per one of the interim report submitted
to Ministry of tourism, Government of India by IL&FS, the coastal state of
Karnataka has given first priority to the development of beach circuit, in order to
develop tourism in Karnataka. Further C. Gale (2013) analyzed that 40% of the
people employed in beach resorts in Kerala are from nearby villages, which shows
the potential of beach tourism as a tool for employment generation.
Tourist’s perception of destination image has received much importance in
literature. The image is a mental portrayal that an individual has of a destination
because the destination image is the individuals overall perception or the total set
of impressions of a place. Tourism scholars have extensively investigated various
behavioral issues in the past few decades (Chen and Hsu , 2000). Familiarity with
a destination is a significant concept for destination because of its vital role in
tourist destination selection process. One such destination is the Talasari Beach in
Odisha which is one of the most unexplored and virgin beaches of India, and is
capable of amassing a large number of tourists.
Beerli and Martin (2004) reported a total of five cognitive image factors that
pertained to destination image of a popular vacation site. The cognitive factors are
as follows:

a. Natural and Cultural Resources

b. General Touristic infrastructure and atmosphere
c. Social setting and environment; Sun and Beach
The behavior of the tourists is highly affected by these factors. We therefore study
these sound factors with respect to the destination image of the unfathomed
Talasari Beach Odisha.

Odisha, a maritime state, on the east coast of India, is bounded by West Bengal
and Jharkhand on the North, Andhra Pradesh on the South, the Bay of Bengal on
the East and Chhattisgarh on the West. Its location is between 17°49`N to 22°34`N
latitudes and 81°27’E to 87°29’E longitudes. Large numbers of small and big
rivers dissect the state before draining into the Bay of Bengal, which washes its
shores on the southern side. Its magnificent temples, religious places like Puri,
archaeological sites, Buddhist remains, beautiful lakes like Chilka, wet lands,
colorful handicrafts, classical dances, waterfalls, scenery, wildlife’s, dazzling
beaches, fair & festivals, cultural heritage etc. always been a source of curiosity in
the mind of people of other countries as well as in India. Owing to its rich and
varied topography, vibrant culture and captivating festivities, the State of Odisha
offers immense, tourism delights to the visitors in the State. Visitors, starting from
neighboring states to the far flung countries throng the state at different times
especially, during the festivities. From industry point of view, the Odisha has all
types of raw materials to give a good position to the tourism industry of the state.
Tourism is the only industry which grows with some of the related industry side by
side. It is a conglomeration of several activities and has the potential to stimulate
employment generation in related fields like Hotels, Transport, Shopping, Food,
Entertainment, Guiding etc. It is the hospitality sector which binds together a lot of
other employment generating sectors through backward and forward linkages.
Tourism is a highly labor intensive sector. According to an estimate, for every
million rupees invested in Tourism Sector, 89 jobs are created against 45 jobs in
Primary Sector and 13 jobs in Secondary Sector. The ratio of indirect jobs to the
direct jobs in the Tourism Sector is approximately 3:1. Growth of Tourism also
strengthens the local economy as it helps flow of money including foreign
exchange earnings from one region to the other. Top priority is therefore accorded
for development and promotion of Tourism in Odisha. Under the facet of tourism
on an overall scale in Odisha, Beach Tourism holds a remarkable position when it
comes to the number of tourist inflows. Since Odisha is a coastal state with a vast
coastline there are numerous beaches which are quite uncharted and contribute
towards an increasing number of tourist arrivals gradually.
When there is a growth in the tourist inflow it reinforces the economic and social
development which is effectively elucidated by Pushpinder S. Gill (1997) in the
study on “Tourism Economic and Social Development”. The sea beach at Balasore
district of Odisha that is the Talasari Beach is a source of revenue too for the local
snack houses and local craftsman and if the potential is tapped fully it can stand
out as an important point of revenue generation for the State as well.

Kabita Kumari Sahu(2013) in her article on “Growth and Prospects of Tourism in

Odisha” has stated that the role of tourism in the economic development of a
country has been the focus of study and research. It is the general consensus that
tourism has been pivotal in social progress as well as an important vehicle of
widening socio-economic and cultural contacts throughout human history.
Promotion of tourism is essential for a less developed state like Odisha to earn
revenue and to generate employment. Some of the recent initiatives for promoting
private house status to the tourism sector and incentives for promoting private
investment in the form of income tax exemptions, interest subsidy and reduced
import duty. In spite of the aforesaid initiatives, the major constraints in the
development of tourism in Odisha is the non-availability of adequate infrastructure
including inadequate air seat capacity , accessibility to tourist destinations,
accommodation and trained manpower in sufficient number. Besides, the poor
visitor experience is another obstacle in the tourism sector which is due to
inadequate infrastructural facilities, poor hygienic conditions and incidence of
touting and harassment of tourists in some places. The state of Odisha can be a
successful tourist destination if the industry is encouraged. So far, tourism has
been developed by the State. Along with government effort, private sector
participation, administrative improvement, travel and tourism research, adoption
of integrated and coordinated tourism development programs and, mass
participation, tourism in Odisha can be developed along the lines of other states.
A recent meeting between the Administrative block of Balasore District and Chief
Secretary in Bhubaneswar, dated 23rd Feb 2016 stated:

Talasari Beach of Balasore along with Udayapur-Talasari-Chandaneswar-

Bichirtapur- Bhusandeswar tourist circuit will be developed as a beach tourism
destination. The proposal for this has been discussed in a high level meeting held
under the Chairmanship of Chief Secretary Sri Aditya Prasad Padhi in Secretariat
conference hall. MLA Bhogarai and Government Chief Whip Sri Ananta Das
outlined the necessity and justification of a special project for the circuit. Principal
Secretary Tourism Sri Gagan Dhal presented the updates for discussion.
Considering tourism potential of the spots, Chief Secretary Sri Padhi advised the
department of tourism to prepare a detail project proposal with financial outlay for
approval of Government.Aditya Prasad Padhi, Beach Tourist Destination Odisha
Talsari Chief Secretary also asked the Collector, Balasore and Divisional Forest
Officer, Balasore participating in the meeting over video conference to identify
around 50 acres of land for development of the project and initiate other
preliminary steps. The Development Commissioner Sri R. Balakrishnan,
participating in the discussion advised to form a SPV for implementation and
maintenance of the project. Talasari beach with its calm ambience, unique
receding waters and tropical weather has the potential of a sought after beach
destination in the country. Currently, thousands of day visitors mainly from Digha
are visiting Talasari, Udayapur & Bichitrapur. An estimate shows that day visitors
to Talasari were around 146704 in 2012 which increased to 193789 in 2014. The
infrastructural works like development of Pathway, Illumination, Water Sports
facilities, a foot over bridge 300 meters long over the creek to connect the main
land to Subarna Beach, renovation of fishery jetty, Tourist Reception Centre &
Public Convenience, Food Court & cafeteria, Change Room with Cloak Room,
Foot over bridge, Amphitheatre, Parking, Landscape, Beach furniture, Site
Development and Solid Waste Management etc. have been proposed for
development of the project. The initial investment for infrastructure development
of the circuit has been estimated at Rs.4302 cr. Principal Secretary Forest &
Environment Sri Suresh Chandra Mohapatra, Principal Secretary water Resources
Sri Pradeep Kumar Jena, Secretary H& UD Sri G.Mathivathnan, Secretary works
Sri N.K. Paradhan, MD GRIDCO Sri H. K. Shrama along with senior officers of
respective departments participated in the review.

As per the Times Of India dated April 26 2017

The state government has decided to constitute a development authority to draw
more tourists to Talasari beach in Balasore district by boosting basic amenities.
Over 36 villages near Talasari, Chandaneswar and Bhusandeswar will be covered
by the development authority. The decision was taken at meeting headed by chief
minister Naveen Patnaik on Friday. While Balasore collector will be chairman of
the authority, a senior officer of tourism department will be the member secretary,
a government release said. Naveen directed the authorities concerned to entrust the
task of preparing master plan of the area to an agency having expertise in the
tourism sector. A project monitoring unit would be set up for development of
tourism potential of the places. Recommended by Colombia. The chief minister
also emphasized on development of hospitality sector, lighting and construction of
roads, the release said. According to official sources, construction of wayside
amenities, low-cost accommodations, public toilets, drinking water facilities and
tourist information centers will be taken up to attract more international tourists.
 Above Picture Represents The Tourist Map Of Odisha

Talasari in Orissa lies on the north-eastern coast of India. Geographically Talasari

is situated between 21o35’48’ Northern Latitude and 87o27’17’ Eastern Latitude. It
is around 200km from Calcutta and provides an ideal weekend holiday destination.
The place has vast stretches of green paddy fields, numerous rivers, blue hills and
extensive beaches. The name Talasari was possibly derived from the rows of palm
trees that line the picturesque spot. Tal means palm trees and sari means a row.
The beach with its tall coconut trees, palm trees and casuarinas make for a
beautiful sight. The word tal also means rhythm, which is reflected in the sea
waves lapping against the shore. Witnessing sunrise and sunset from a gleaming
stretch of white sand is a rewarding experience. Another feature of Talasari that
fascinates tourists is its backwaters, which one needs to cross to reach the sea. The
stream plays hide-and-seek with people. When the stream is brimming, one can
only reach the main beach with the help of a boat. But at other times, one can walk
across the dry riverbed. A quay has been made on the beach that serves as a fish
market in the morning. The catch from the sea is heaped up on the floor and sorted
and auctioned. The place is fairly windy. The astonishing red crabs appear like
blooming flowers on the golden sand surface of the beach. There are a few places
of interest around Talasari in the district of Balasore. One can visit the popular
seaside destination Digha in West Bengal, which is just 10km away. Udaipur
Beach, which is the last beach on this stretch, is 7km away. Chandaneswar,
famous for its Chadakmela held in mid-April, is 3km away. Bhusandeswar — 18
km away — has possibly the country’s largest Shiva lingam (13 feet x 14 feet) and
is worth a visit. All these places can be reached by cars or motor-operated vans
called bhutbutis.

View of Talasari Beach

Going:
Take a van or hire a car to Talasari from Digha. Jaleshwar — 36 km from Talasari
— is the nearest railway station. Bhubaneswar is the nearest airport and is 300km
from Talasari.
Staying:
Panthanivas or Panthasala of the Odisha Tourism Development Corporation
(OTDC) is a good option. Tariff for air-conditioned rooms is Rupees 900 per day
and non-AC rooms is Rupees 600 per day.

Panthanivas Chandaneshwar
Shree Inn Talasari
Located at Talasari Beach near new Digha and Odisha Border is a beautiful
holiday Destination on the East coast of India. It offers a spectacular view of the
Talasari Beach and the adjoining Subarnarekha river. On the other side of the
beach hotel is located thick grooves of swaying coconut palms which add to the
beauty of the place and provides it a unique ambience.
25 rooms with modern architecture, spacious interiors, exquisite artifacts and an
atmosphere which spells discreet elegance is what sums up the hotel.

Shree Inn Talasari

Where to Eat
The only restaurant in the area is the Bay Cafe Restaurant- they offer sumptuous
local cuisine. Besides the restaurant of OTDC as well as the other hotels have well
equipped kitchen and the food is generally very good and fresh.

Things to do
A walk down to the sea is recommended, one encounters brackish water which
isn't too deep for a couple of kilometers during the low tide, before one meets the
actual sea. However take the help of local fishermen to check the timings of high
tides and low tides. Don't venture too far during the high tides. A boat ride into the
sea is also on the cards. Rates vary from Rs.50- Rs.100 per hour. A boat ride to
confluence of Subarnarekha river with Bay of Bengal is a must visit. If you are
fish and sea food lover- buy some fresh goodies from the fishermen who sell their
catch sometime between morning and noon time. A request to your hotel
restaurant to prepare it should not go unheeded. A visit to the Udaipur beach
located near Talasari and Bichitrapur- a mangrove wetland should also be on your
tick off list

Fishermen boat at Talasari beach

Places to visit nearby

1. Chandaneshwar temple
Situated at a distance of 3 km from Talasari Beachthe Chandaneshwar
Shiva Temple has mythology and folklore depicting its creation and
history. The temple plays host to a huge annual fair on the first Day of
Odiya Calendar and sees an influx of a large number of tourists every year.

Chandaneshwar Temple
2. Bhusandeswar Temple
Baba Bhusandeshwar Temple is one of the largest Shiva Lingams in the
world is in Bhogarai village of Balasore District, Odisha. The 12feet long
and 14 feet wide lingam is carved out on a granite and only half of the
lingam is visible. Half of the lingam has remained Buried for Years. The
middle portion of the lingam is Octagonal in shape about 12 feet in
diameter and nearly four feet in height. The lingam Slightly leans towards
the right side.

Bhusandeshwara Temple
3. Bichitrapur mangrove sanctuary
A tiny Hamlet in Balasore District of Odisha is the Bichitrapur Mangrove
Sanctuary developed by Odisha Forest Sector Development in
regeneration, conservation and protection of mangrove forests, which is yet
to be known by many people. The word ‘Bichitra’ is synonymous with
Variety, Novelty etc. and ‘pur’ means place. In Bichitrapur you will also
get a glimpse of the river Subarnarekha.

Bichitrapur Mangrove Sanctuary

4. Panchlingeswara Temple
This temple is located near the picnic spot in Balasore. There is a state
tourism panthanivas in Panchalingeswara for tourists. This temple is
surrounded by hills and forests.

Panchalingeshwara Temple
5. Sri Sri Radha Krishna temple
Located in the district of Balasore the Radha Madhab temple and math is a
major attraction. With the sea waters receding approximately 5kms during
the low tide and advancing to the shore during the high tide, it offers a truly
unique and captivating site.

Radha Madhab Temple

6. Marine Aquarium and Regional Centre
The marine Aquarium and Research Centre was founded in 1989 as a part
of the seventh Five Year plan. The main attraction of the center is the
diverse marine life which helps people to carry out various researches on
marine biodiversity of the place. The aquarium has 8 fresh water tanks and
24 big marine tanks which come with regulated supply of inflow and
outflow of water, compressed air supply and light.

Marine Aquarium and Regional Centre

 METHODOLOGY

In order to meet the objective, the primary data was collected from the vacation
site itself. Primary data were collected through overt observation, participant’s
observation method of research at these destinations. Specifically the information
regarding this unexplored beach destination was gathered from the local people by
direct interviewing method. Also questionnaire were used for the tourists
sojourning the place. Secondary data were collected through a detailed analysisof
relevant published data from journals, Magazines, Newspapers, Govt. reports and
other reports. Also, information was gathered from various reports and records of
office the Tourism Department, Government of India, Odisha Tourism
Development Corporation (OTDC), department of Tourism, Govt. of Odisha,
internet etc. The various journals and books are also referred in the present study.
The collective data are analyzed with help of suitable statistical techniques like
charts and graphs.

The analysis of both the primary and secondary sources will drive us to detect the
final estimation of the Potential of Tourism of Talasari Beach, Odisha.
 DATA COLLECTION

QUESTIONNAIRE FOR TOURIST

Q.1 Is this your first time visit to Talasari Beach Odisha?

a) Yes
b) No

Q.2 Why did you choose this destination?

a) Natural beauty
b) Recommended by friends and relatives

Q.3 Do you feel that beach tourism is gaining popularity nowadays?

a) Yes
b) No

Q.4 Do you think Talasari beach is a good tourist destination?

a) Yes
b) No
Q.5 Would you recommend your friends and family to visit Talasari beach?

a) Yes
b) No

Q.6 What kind of facilities do the accommodation units provide?

a) Excellent

b) Good

c) Satisfactory

d) Poor

Q.7 Which season would you like to visit Talasari beach?

a) June-August

b) September-November

c) December-February

d) March-May
Q.8 What in your opinion needs improvement at Talasari beach?

NAME :

DESIGNATION :

MOBILE NO.:

SIGNATURE:
QUESTIONNAIRE FOR LOCAL PEOPLE

Q.1 Why do you think people like this place?

a) Scenic beauty

b) Temple

c) Calm environment

Q.2 What type of tourist come to Talasari beach?

a) International Tourist

b) Domestic Tourist

Q.3 Do you feel that beach tourism is gaining popularity nowadays in Talasari?

a) Yes

b) No

Q.4 Does the touristic activities generate employment for the local inhabitants?

a) Yes

b) No
Q.5 Is the transport facility good in Talasari?

a) Yes

b) No

Q.6 What do you think about the visitor attractions at Talasari?

a)Very interesting

b) Average

c) Not Interesting

Q.7 What do you think needs improvement at this destination?

a) Transportation

b) Food outlets

c) Hotels

d) All of the above

Q.8 What are the places of attractions near Talasari Beach?

NAME :

DESIGNATION :

MOBILE NO.:

SIGNATURE :
 DATA ANALYSIS

Data analysis as a part of this research project involved studying the responses of
different categories of people and thereby interpreting it to bring out useful data
for the purpose of research. Logical and analytical conclusions were drawn and
some relevant information about the Talasari beach, Odisha was deciphered with
the help of this analysis. Use of charts and graphs helped us to understand the
collected data correctly and with ease.
Q.1 Is this your first time visit to Talasari Beach, Odisha?

VISIT

40%

YES
NO

60%

As the chart clearly represents, 60 percent of the respondents said that it was
their first visit to Talasari beach and 40 percent said that they have already
visited the place. The above data explains that Talasari beach which was a
relatively unexplored virgin beach quite a few years ago is now gaining
popularity amongst the tourists and therefore the potential which has been
untapped till now will be going up the stairs in a couple of years.
Q.2 Why did you choose this destination?

DESTINATION IMAGE

25%

NATURAL
BEAUTY

RECOMMENDED
BY FRIENDS AND
RELATIVES

75%

When asked about the reason of choosing the particular destination for visiting, 75
percent of the visitors opted for natural beauty and the remaining 25 percent said
that their relatives and friends have recommended the place. This indicates that
Talasari beach has an inexplicable natural and scenic beauty which contributes to
the growth of the tourist potential of that place. It also expounds the verdict given
by Beerli and Merlin of the five cognitive factors pertaining to destination image
including that of natural resources and scenic beauty.
Q.3 Do you feel that beach tourism is gaining popularity nowadays?

POPULARITY

20%

YES

NO

80%

The above exhibit tells us that 80 percent of the people feel that beach tourism is
gaining ground in the present tourism scenario. Whereas 20 percent of the
respondents think that beach tourism is still in its teething phase. We can therefore
say that beach tourism is a growing form of tourism which is making a call to most
of the tourists and also it has an advantage over the other types of tourism as it
combines the sweltering sunrays that fall straight on the sea bed, the sparkling
sand that masks the entire beach area and the incredibly beautiful seas that cover
almost 71% of the earth surface.
Q.4 Do you think Talasari beach is a good tourist destination?

THOUGHTS ON TALASARI

10% YES
90% 10%
NO

The above exhibit conveys that 90 percent of the people questioned about what
they think of Talasari beach as a good tourist destination responded positively and
said that Talasari beach as a tourist destination is good because of its tranquil
ambience and mesmerizing seawaters. The bike service adds on an advantage. The
local people are also helpful and possess a welcoming attitude. The
Chandaneshwar temple is a major attraction. The virginal and tortuous coastline
seems to be in pristine harmony with the wind swept beach. Therefore, Talasari
seems to be a good tourist destination in the opinion of the tourists.
Q.5 Would you recommend your friends and family to visit Talasari beach?

RECOMMENDATION

90%
YES
10% 10%
NO

90 percent of the people opted that they will surely ask their friends and relatives
to visit Talasari beach. This explains that the place is gaining word of mouth
publicity among the tourists and also the number of visitors is increasing day by
day. 10 percent of the respondents marked no and it clearly tells us that there is
still a need for certain facilities to be looked after by the government in order to
promote tourism at Talasari beach.
Q.6 What kind of facilities do the accommodation units provide?

EVALUATION OF
ACCOMMODATION FACILITY
1% 9%

EXCELLENT
24%
GOOD
SATISFACTORY
POOR

66%

66 percent of the answers, when analyzed expressed that the accommodation

facility provided by the local accommodation units were good and few
respondents said that the accommodation facilities were excellent. This represents
that the avenue of accommodation units is still not fully explored and therefore at
Talasari beach the service standards needs to be increased in order to match full
tourism potential.
Q.7 Which season would you like to visit Talasari beach?

TOURIST INFLOW
7%
3%

15% JUNE - AUGUST

SEPTEMBER -
NOVEMBER
DECEMBER -
FEBRUARY
MARCH - MAY

75%

The above chart explains that maximum tourist inflow is during the period ranging
from September to November. All the visitors come during this time as these
months constitute the holiday months especially in India and the beach is also
good to look at. As these months mark the onset of Durga puja also the number of
tourist’s inflow is high. Thus we come to know that the beach flourishes in the
month of September and October and in the other months the beach comes across
a low number of tourist inflows.
Q.8 Why do you think people like this place?

CHOICE OF DESTINATION

CALM
30%
ENVIRONMENT

TEMPLE 20% CHOICE OF

DESTINATION

SCENIC BEAUTY 50%

0% 10% 20% 30% 40% 50% 60%

Of the total number of people questioned nearly half of them marked scenic beauty
of the place as the reason why tourists choose Talasari beach for a tour. 30 percent
of the respondents said that the environment of Talasari being calm and tranquil
adds to the choice of the tourists. And 20 percent of them said that since there are
well known temples nearby there are some religious tourists as well.. Going
through these responses we can hereby assume that Talasari beach is a place with
numerous attractions which can attract different type of tourists with its calm
environment and natural beauty and also temples.
Q.9 What type of tourist come to Talasari beach?

TYPE OF TOURISTS

DOMESTIC
95%
TOURIST

TYPE OF TOURISTS

INTERNATIONAL
5%
TOURIST

0% 20% 40% 60% 80%100%

The above chart tells us that maximum visitors to the Talasari beach are domestic
tourists and the count of overseas visitors is very less. This tell us that there is still
a need for developing facilities for the overall safety and comfort of the tourists
and also an awareness has to be created with proper initiatives and assistance from
the government and the tourism development corporations. Only 5 to 6 percent of
visitors are international tourists who are rarely seen in the months of September
and October.
Q.10 Do you feel that beach tourism is gaining popularity nowadays in Talasari?

POPULARITY
POPULARITY

86%

14%

YES NO

We got a positive reply about the growth of beach tourism in Talasari beach
Odisha. 86 percent of the people said that there has been a massive increase in the
number of visitors especially in the last one or two years and also those tourists
who visit Digha surely visit Talasari beach. But as a matter of fact some residents
believe that the potential of beach tourism in Talasari hasn’t yet reached its peak
and therefore more ways should be adopted to popularize the beach among the
citizens of India as well as other countries.
Q.11 Does the touristic activities generate employment for the local inhabitants?

EMPLOYMENT GENERATION
90%
80%
80%
70%
60%
50%
EMPLOYMENT
40% GENERATION
30%
20%
20%
10%
0%
YES NO

Employment generation is a very important aspect of a place which also helps in

the overall prosperity of tourism of that particular place. 80 percent of the people
said that tourist related activities in Talasari contribute to the generation of
employment. The bike service, boat service and the stalls near the temple generate
livelihood for the local people. Local gift shops and handicraft made out of snail
shells and molluscs shells are also there that helps in generating employment for
the local people.
Q.12 Is the transport facility good in Talasari?

EVALUATION OF TRANSPORT
FACILITY

NO

40% 60% TRANSPORT

YES

0% 20% 40% 60% 80%

Majority of the respondents said that the transportation facilities available at

Talasari is not very much convenient and also is very expensive since the tourists
have to hire car or similar vehicle and then go to the beach. The transport at the
Balasore railway station is also not as convenient as it should be. For a middle
class guest the transport facilities are very costly. It is needless to say that there is
a need for establishment of certain transport facilities like buses and also some
similar to the already established motor operated vans or Bhutbhutis.
Q.13 What do you think about the visitor attractions at Talasari?

EVALUATION OF VISITOR
ATTRACTION
18%

VERY INTERESTING
7% 7% AVERAGE
NOT INTERESTING
75%

75 percent of the people think that the attractions here at Talasari beach are very
interesting and capable of attracting a lot of tourists. 18 percent responded on
average terms regarding the visitor attractions. Whereas 7 percent said that the
attractions are not interesting. If we analyze the above data we can very well say
that the attractions at Talasari are good enough rather excellent in terms of tourists
perception of destination image.

Q.14 What do you think needs improvement at this destination?

 IMPROVEMENT
12%

0%
0%
TRANSPORTATION
FOOD OUTLETS
HOTELS
ALL OF THE ABOVE

88%

The above data conveys that 88 percent of the respondents said that all the
facilities like Transportation, Food Outlets and hotels need to be improved in the
vicinity of the Talasari beach. It clearly expresses that the facilities are not up to
the standards and need to be worked upon by the local and domestic authorities in
order to increase the tourism potential of Talasari beach.

LIMITATION
Since this particular research topic deals with the identification and evaluation of
the tourism potential of a particular place there are certain inherent limitations
apart from the superficial drawbacks. The following were the major drawbacks
faced while doing this research:-

 The paucity of time has been a limitation.

 Since the area did not possess too many accommodation units, collection of
data from those units was not possible.
 Information from the local administrative body could not be conceived.
 The eyes see only what the mind is prepared to comprehend, the views of
each individual is different and therefore the information provided is less
plausible.
 This project entails some financial constraints as well.

CONCLUSION
The project was done with a view to collect, analyze, interpret, and evaluate the
different set of information and relevant data regarding Talasari beach, Odisha.
With the completion of the project there are certain findings which demands to be
highlighted so that the proper conclusion can be drawn. The various research
findings tells us that Talasari beach is a good tourist destination overall with a lot
of important tourist points but then there are certain hurdles which are required to
be removed in order to attain the full tourism potential of the beach.
After studying the various parameters from the questions asked we come to know
that the natural and scenic beauty of the destination is most liked by the tourist
apart from its calm environment. Also the popularization of beach tourism is
gaining ground in Odisha since the past couple of years.
The service provided by the accommodation units at the destination is good but the
number of accommodation units in the vicinity of Talasari beach is quite less. To
amass a number of tourists more accommodation units needs to be established.
The month of September, October and the season of spring have the maximum
number of tourist inflows in Talasari beach. The research also tells us that the
beach needs certain improvement in terms of safety and transport facilities. The
government of Odisha has also taken initiatives to develop Talasari as a potential
tourist destination with the establishment of various infrastructures and facilities.
Hence, Talasari beach is a good tourist destination and has full potential to be
developed as beach tourism destination.

BIBLIOGRAPHY
Journal of Business Management & Social Sciences Research(JBMSSR) Volume
4, No. 5, May 2015, ISSN No: 2319-5614
Pushpinder Gill. S., “Tourism Economic And Social Development”, Anmol
Publications, New Delhi (2007).
Kabita Kumari Sahu, “Growth and Prospects of Tourism in Odisha”, International
Journal of Humanities and Social Sciences Invention, ISSN(Online : 2319 – 7722,)

WEBLIOGRAPHY

http://www.orissatourism.org/
https://en.m.wikipedia.org/wiki/Talasari_Beach
http://www.mapsofindia.com/orrisa/tourism/beaches.html
http://odishatourguide.com/beaches_post/talasari/
http://timesofindia.indiatimes.com/city/bhubaneswar/Odisha-to-develop-Talsari-
beach/articleshow/47058240.cms
http://www.business-standard.com/article/pti-stories/odisha-to-develop-talsari-
beach-116022400294_1.html
http://www.incredibleodisha.org/talasari-beach.aspx