PROGRAMME GUIDE

FOR

MASTER OF BUSINESS ADMINISTRATION

MBA

Directorate of Distance Education

SIKKIM MANIPAL UNIVERSITY (SMU)

PG0077/1608/1708
Printed: 2017

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 CONTENTS

1. The Program
2. Objectives of the Program
3. University Support
4. Program Structure
4.1 Duration of the Program
4.2 Medium
4.3 Credit System
4.4 Academic Calendar – SMU DDE Admission and Examination
5. Course/Subjects of Study & Self Learning Materials (SLMs)
6. Instructional System
6.1 Printed Self Learning Material (SLM)
6.2 Counselling
6.3 Assignments
6.4 EduNxtTM
7. Evaluation System
7.1 Internal Assessment (IA)
Assignment Submission
7.2 Term End Examination (TEE)
Question Paper Pattern
Minimum Passing Marks
Grading System
Carry-over Provision
Examination and Result Publication
Model Question Paper
8. Project Guidelines
8.1 Introduction
8.2 Selection of Project Title
8.3 Project Process
8.4 Project Report
8.5 Project Evaluation
Project Synopsis Evaluation
Project Report Evaluation
8.6 Suggested Project Topics
8.7 Templates
9. General Points

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 MASTER OF BUSINESS ADMINISTRATION
(MBA)
1. The Program
At every step in one’s life, one needs to transform, to compete, and
improve. In today’s dynamic business environment, being acquainted with
concepts is not enough. It is essential to acquire and constantly upgrade
knowledge about various dimensions of business. The Sikkim Manipal
University – Directorate of Distance Education (SMUDDE) MBA Program
imparts knowledge and skill sets to students to achieve this, and face real
world challenges. It teaches application of innovative practices to current
business situations. It incorporates analysis of contemporary issues besides
providing a strong theoretical foundation. It provides a collaborative learning
environment with dedicated faculty to ensure students achieve their full
potential. The SMUDDE MBA Program teaches one to work smartly, take
the lead in critical situations, and influence business decisions more
effectively. It teaches one to not only work efficiently but also shape the
business environment and create opportunities for further growth.
The Master of Business Administration (MBA) Program of Sikkim Manipal
University – Directorate of Distance Education (SMUDDE) is a two – year
Program. With inclusion of various specialisations, the Program aims at
developing focused managers with a strong understanding of their area of
specialisation, even as the core subjects equip the students with
fundamental management theories and concepts along with less tangible,
but equally important soft skills. The MBA Program is designed to instill
confidence, improve knowledge, and act as a catalyst in the search for
success and growth.

2. Objectives of the Program

This Program has the following objectives –
 To provide a strong theoretical and practical foundation for a managerial
position
 To enable students to analyse and understand the changes taking place
in the corporate sector
 To promote an enquiry-based learning
 To promote a self-learning platform such that the motivation to upgrade
one’s knowledge continues even after the Program is completed

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 To prepare the students for the industry using the latest technology-
based learning systems
 To provide the Indian industry with employable professionals at specific
levels of management.

3. University Support
Students admitted to the program will receive the printed Self Learning
Material (SLM) for each of the subjects in their curriculum.
To supplement the student's learning process, the University provides
counselling sessions and online support using its Learning Management
TM
System (LMS) – EduNxt . You will get access to learning resources which
include SLM, Quizzes, Model Question papers, Project Guidelines and
Internal Assignments.

4. Program Structure
4.1 Duration of the Program
The minimum duration for the completion of the MBA program is two years,
comprising of four semesters. However, the student is permitted to take a
maximum of four years to complete the program.
4.2 Medium
The medium of instruction is English.
4.3 Credit System
Credit system is a systematic way of describing an educational course by
attaching credits to its components. In this Program, all the subjects are of
FOUR credits each. Each credit consists of 30 hours of study. A student
must complete 100 credits successfully for the award of the Master of
Business Administration degree.
4.4 Academic Calendar – SMU DDE Admission and Examination
1. For your semester related details and timelines on admissions, re-
registration, academic delivery and examinations, refer to the University
notification on Academic Calendar on the website www.smude.edu.in.
TM
You may also refer to your EduNxt or MyZone portal.
2. Every academic year will have two main exams and two supplementary
exams.

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5. Course/Subjects of Study & Self Learning Materials (SLMs)
Course/
Book
Subject Course/Subject Title Name of the SLM Credits
ID
Code
Semester – 1
MBA101 Management Process B1621 Management Process and 4
and Organisational Organisational Behaviour –
Behaviour Revised Edition: Spring 2010
MBA102 Business Communication B1622 Business Communication – 4
Revised Edition: Spring 2010
MBA103 Statistics for B1731 Statistics for Management – 4
Management Revised Edition: Spring 2010
MBA104 Financial and B2121 Financial and Management 4
Management Accounting Accounting –
Revised Edition: Fall 2017
MBA105 Managerial Economics B1625 Managerial Economics – 4
Revised Edition: Spring 2010
MBA106 Human Resource B1626 Human Resource 4
Management Management –
Revised Edition: Spring 2010
Semester – 2
MBA201 Production and B1627 Production and Operations 4
Operations Management Management –
Revised Edition: Spring 2010
MBA202 Financial Management B1628 Financial Management – 4
Revised Edition: Spring 2010
MBA203 Marketing Management B1629 Marketing Management – 4
Revised Edition: Spring 2010
MBA204 Management Information B1968 Management Information 4
System System –
Revised Edition II: Spring 2010
MBA205 Operations Research B2068 Operations Research – 4
Revised Edition: Spring 2010
MBA206 Project Management B1632 Project Management – 4
Revised Edition: Spring 2010
Semester – 3
MBA301 Research Methodology B1700 Research Methodology – 4
Edition: Spring 2010
MBA302 Legal Aspects of B1725 Legal Aspects of Business – 4
Business Edition: Spring 2010
FIN301 Security Analysis and B1754 Security Analysis and Portfolio 4
Portfolio Management Management –
Edition: Spring 2010
FIN302 Mergers and Acquisitions B1732 Mergers and Acquisitions – 4
Edition: Spring 2010

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FIN303 Taxation Management B2113 Taxation Management – 4
Revised Edition: Fall 2017
FIN304 Internal Audit and Control B1733 Internal Audit and Control – 4
Edition: Spring 2010
MKT301 Sales, Distribution and B1721 Sales, Distribution and Supply 4
Supply Chain Chain Management –
Management Edition: Spring 2010
MKT302 Consumer Behaviour B1722 Consumer Behaviour – 4
Edition: Spring 2010
MKT303 Retail Marketing B1723 Retail Marketing – 4
Edition: Spring 2010
MKT304 Marketing Research B1711 Marketing Research – 4
Edition: Spring 2010
HRM301 Manpower Planning and B1765 Manpower Planning and 4
Resourcing Resourcing –
Edition: Spring 2010
HRM302 Management and B1726 Management and Organisational 4
Organisational Development –
Development Edition: Spring 2010
HRM303 Employee Relations B1734 Employee Relations 4
Management Management –
Edition: Spring 2010
HRM304 HR Audit B1735 HR Audit – Edition: Spring 2010 4
ISM301 Software Engineering B1965 Software Engineering – 4
Revised Edition: Spring 2010
ISM302 Database Management B1966 Database Management Systems 4
Systems (DBMS) (DBMS) – Edition: Spring 2010
ISM303 Computer Networks B1973 Computer Networks – 4
Revised Edition: Spring 2010
ISM304 Business Intelligence and B2043 Business Intelligence and 4
Tools Tools – Edition: Spring 2010
Semester – 4
MBA401 Strategic Management B1699 Strategic management and 4
and Business Policy business policy –
Revised Edition Spring 2010
MBA402 International Business B1724 International business 4
Management management –
Revised Edition Spring 2010
FIN401 International Financial B1759 International Financial 4
Management Management –
Edition: Spring 2010
FIN402 Treasury Management B1814 Treasury Management – 4
Edition: Spring 2010
FIN403 Merchant Banking and B1815 Merchant Banking and Financial 4
Financial Services Services – Edition: Spring 2010

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FIN404 Insurance and Risk B1816 Insurance and Risk 4
Management Management –
Edition: Spring 2010
FIN405 Project 4
MKT401 Services Marketing and B1808 Services Marketing and 4
Customer Relationship Customer Relationship
Management Management –
Edition: Spring 2010
MKT402 Advertising Management B1809 Advertising Management and 4
and Sales Promotion Sales Promotion –
Edition: Spring 2010
MKT403 E-Marketing B1810 E-Marketing – 4
Edition: Spring 2010
MKT404 International Marketing B1811 International Marketing – 4
Edition: Spring 2010
MKT405 Project 4
HRM401 Compensation Benefits B1859 Compensation Benefits – 4
Edition: Spring 2010
HRM402 Performance B1868 Performance Management and 4
Management and Appraisal – Edition: Spring 2010
Appraisal
HRM403 Talent Management B1869 Talent Management and 4
Employee Retention –
Edition: Spring 2010
HRM404 Change Management B1807 Change Management – 4
Edition: Spring 2010
HRM405 Project 4
ISM401 Enterprise Resource B1964 Enterprises Resource Planning 4
Planning (ERP) (ERP) - ED
ISM402 E-Commerce B2015 E-Commerce – 4
Edition: Spring 2010
ISM403 Technology Management B1979 Technology Management – 4
Edition: Spring 2010
ISM404 Java and Web Design B2016 Java and Web Design – 4
Edition: Spring 2010
ISM405 Project

Project work: Every student shall undertake Project work in the III
semester starting with the project synopsis and culminating with the project
report in the IV semester. Students are encouraged to choose a project, of
six months’ duration either at place of work or any other location, in the
chosen area of specialisation to complete the Program. The project work is
equivalent to four credits.

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 Important Note:
Please note that contact with your Guide at regular intervals is
mandatory. Any information provided without the consent of Guide, or
manipulation of any means, if identified by the University, will lead to
rejection of your project synopsis, and subsequently the project report, at
any time.

Please refer to Project Guidelines given under Quick links  User Manual
on EduNxtTM portal. List of Approved Guides has been uploaded on
EduNxtTM Portal, for the convenience of students.

6. Instructional System
The Distance Education (DE) system is more learner-oriented, and the
student has to be an active participant in the entire teaching-learning
process. SMU-DE follows a multi-channel approach for instruction and
comprises a suitable mix of the following:
Printed Self Learning Material (SLM)
Counselling
Assignments
TM
 EduNxt
The University follows the “Credit System” for its program. Each credit is of
30 hours of study comprising all learning activities viz. Self-Study (19 Hrs.),
counselling (3 Hrs.), Activities in EduNxtTM such as attempting Quizzes,
Model Question paper, reading additional support contents (5 Hrs.), and
Assignments (3 Hrs.). Thus, four-Credit courses require 120 Hrs. of study
time. Credit System indicates the effort which the student has to put, to
successfully complete the subject. Completion of the Program requires
successful completion of Assignments (Refer to Section 7.1), the Term End
Examination (Refer to Section 7.2), and Project (Refer to Section 8.0).
6.1 Printed Self Learning Material (SLM)
Printed study material is the primary form of instructional material. The
University provides the printed study materials developed to stimulate
independent learning. Such materials are called Self Learning Materials
(SLM). On admission/re-registration to a semester of program, students can
obtain the Self Learning Materials from the University. Each SLM comprises
several units. Each unit begins with an introduction in which we tell you
about the contents of the unit. We also outline a list of objectives which we

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expect you to achieve after studying the unit. This is followed by the main
body of the unit, which is divided into various sections and sub-sections. We
end each unit by summarising its content. In each unit, there are several
Self-Assessment Questions (SAQs) and Terminal Questions (TQs)/
Activities/Exercises. These are meant to help you to assess your
understanding of the subject contents.
6.2 Counselling
In distance education, counselling provides an opportunity for you to interact
with Subject Matter Experts (SMEs). The purpose of counselling is to give
you an opportunity to ask questions and clarify your doubts.
Before attending the counselling sessions, we advise you to go through your
study material and make a plan of the points to be discussed with subject
matter expert. Unless you have gone through the units, there may not be much
TM
to discuss. Please visit EduNxt portal for Counselling Schedule.

6.3 Assignments
A theory course in a semester will have Assignments. To complete the
course, one has to attempt the Assignments. You will find the Assignment
TM
Question paper in your EduNxt login. The completed Assignment is to be
submitted to the University for Evaluation for the award of the Internal
Assessment (IA) marks. For more details, refer section 7.1.
TM
6.4 EduNxt
In addition to counselling sessions, University also provides you an
opportunity to discuss with University faculty and your peers via Discussion
TM
Board available on EduNxt . We encourage you to post your subject-
related queries on Discussion Board. Faculty assistance will be available
through Live Webinar sessions, Discussion Board and through a dedicated
E-Mail support for project work. Students are recommended to use any/all of
the above mentioned academic support services to get guidance for
successful completion of course.
7. Evaluation System
The marks ratio of Term End Examination (TEE) to Internal Assessment
(IA) for the theory subject is 70:30.

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 Scheme of Examination – Theory course/subject
Duration of TEE in Total
Credits IA Marks TEE Marks
hour(s) Marks
4 3 30 70 100

Note: The details of the examination schedules will be provided at the

relevant time on the website: www.smude.edu.in
Marks Distribution for Final Semester Project
Percentage of
Final Semester Project – Mark Distribution
Total Marks
IA Synopsis 30
TEE Project report (Refer section 8 of this Program Guide) 35
Project presentation. 15
Viva 20
Total 100

7.1 Internal Assessment (IA)

Internal assessment marks are based on the assignments which will be
evaluated and graded by the University. There will be ONE assignment for a
2 credit course and TWO assignments for 4 credit course. Students are
required to Submit Assignments (one / two assignments) depending on
Course requirement within the submission window only as a SINGLE
Submission. The assignments will have a weightage of 30 percent. The
questions for assignment for all theory courses shall be uploaded on the
TM
EduNxt portal http://edunxt.smude.edu.in/ in the beginning of each
session.
7.1.1 Assignment Submission
The dates for the submission of the Assignments will be decided by the
University and will be put up on web portal - http://edunxt.smude.edu.in/.
 The assignment questions for all courses will be uploaded course wise
TM
on EduNxt http://edunxt.smude.edu.in/
 All assignments will be assessed by the University.
 The assignments are designed to encourage the students to develop the
habit of continuous study of the course/subject throughout the semester.
 Completed assignments (handwritten or typed) soft copies should be
TM
uploaded on EduNxt portal.

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 Specimen format of the assignment and user manual for the same is
TM
made available in student login of EduNxt .
 Ensure that you answer all questions according to the marks allocated
(not more than 400 words for a 10-mark question and not more than
200 words for a five-mark question). The total page limit shall not exceed
12 pages of A-4 size. Students are advised to check their Assignments
thoroughly before uploading the same, as Only ONE submission will be
considered and evaluated. Multiple submissions are not allowed.
 Content that has been directly copied from the Internet will NOT be
accepted.
 Assignments that have been copied and shared among students will be
automatically rejected and liable for disqualification.
7.2 Term End Examination (TEE)
The TEE will be conducted at designated examination venues. Examination
dates along with the detailed instructions will be published well in advance
on the MyZone portal.
7.2.1 Question Paper Pattern
The Term End Examination Question Paper for Theory subject will have
both Multiple Choice Questions (MCQs) and Descriptive Questions (DQs).
The question and time distribution pattern is as follows:
Questions
Section A (Answer ALL) Marks Time
x Marks

Multiple Choice Questions 10 x 2 20 ½ hr.

Section B

Descriptive Questions (Short Answers), 4x5 20 1 hr.

Answer Four out of Six questions

Descriptive Questions (Long Answers), 3x5 30 1½ hr.

Answer Three out of Four questions

Total 70 3 hrs.

(Please refer section 7.2.6 for the model questions)

Note:
1. General time distribution for each type of question is as given in the
above table.

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2. The marks distribution is based upon the complexity involved in the
question.
3. The University reserves the right to change the examination pattern from
time to time. The change would be intimated to students well in advance.
4. Reappearance: There is no provision for improvement by reappearance
in the Term End Examination or in the Internal Assessment once a
student is declared to have passed in a paper.
7.2.2 Minimum Passing Marks
 The students are considered as passed in a paper if they score
 40% marks in the Internal Assessment (IA).
 40% marks in the Term End Examination (TEE), and,
 40% aggregate of the Term End Examination (TEE) and the Internal
Assessment (IA).
 Students have to score minimum 40% marks for project based subjects.
 If a student fails in any one component (failure to get 40% marks either in
IA or TEE), then he/she will be required to re-appear for that component
only (IA or TEE as the case may be).
 The students must note that for re-appearing for IA also, the students
have to fill in the Re-sitting Forms.
7.2.3 Grading System
A student’s performance will be evaluated based on both Continuous
Evaluation and Term End Examination. Student will be awarded grade for
the semester based on the below criteria:
Marks Range Grade Point Grade
≥90 10 S
≥80 to <90 9 A+
≥70 to <80 8 A
≥60 to <70 7 B+
≥50 to <60 6 B
≥40 to <50 5 C
<40 0 F(Fail)
Not Applicable 0 I(Incomplete)

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Students absent in Internal Assignment or Examination or in both will obtain
grade “I”
Student obtaining Grade “F” and “I “shall be considered failed and will be
required to reappear in the examination.
Semester Grade Point Average (SGPA) is the ratio of sum of the product of
the number of credits with the grade points scored by a student in all the
courses taken by a student and the sum of the number of credits of all the
courses undergone by a student

Where is the number of credits of the course and is the grade point
scored by the student in the Course.

The CGPA is also calculated in the same manner taking into account all the
courses undergone by a student over all the semesters of a program

Where is the SGPA of the semester and is the total number of

credits in that semester.
NOTE: The SGPA and CGPA shall be rounded off to 2 decimal points
7.2.4 Carry-over Provision
Please note that since there is a carry-over system for every semester, self-
study should start automatically for the next semester without waiting for the
examination results.
7.2.5 Examination and Result Publication
 The University will conduct Term End Examination at designated
Examination venues. The date and other related instructions of the
examinations will be published well in advance of the date of examination
on the website www.smude.edu.in.
 The University reserves the right to change the mode & location of
examination from time to time. The change would be intimated to
students well in advance.
 NO STUDENT WILL BE ALLOWED TO APPEAR FOR THE
EXAMINATION WITHOUT AN UNIVERSITY ISSUED ADMIT CARD.

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 Admit card is only valid when accompanied with University photo Identity
Card/Government Issued Photo ID card.
 Admit Cards will be issued only to those students who fulfil the
prerequisites as specified by the University. Admit Cards will be issued to
all fresh and Re-registered students and re-sitting candidates who have
filled up the re-sitting form before the last date specified by the
University.
 Candidates are not allowed to bring inside the Examination Hall mobile
phones, calculators, statistical/scientific tables, laptops or any object/
device/gadget that can offer unfair assistance in answering the University
question papers. However, scientific/non-programmable calculators are
allowed for specific subjects (as mentioned in the time table). Possession
of mobile phone, even in ‘switched off’ condition shall be considered as
unfair means of assistance; hence, students are strictly warned not to
bring mobile phones with them inside the Examination Hall. The
Examination venues will not be responsible for ensuring safe custody of
the mobile phone.
 Candidates will not be permitted to enter the examination hall after ten
minutes of the commencement of examination.
 Candidates are not allowed to leave the examination hall within one hour
of commencement of the examination.
 The identity and signature of the candidates will be verified during the
examination. Candidates are required to sign on the answer sheet in the
invigilator’s presence.
 Candidates caught cheating or attempting to cheat will be booked for
Malpractices and debarred from appearing for examinations in
accordance with the prevailing rules of the University.
 The results once published by the University will be accessible to you
through your MyZone login. Semester exams e-marks cards will be made
available in MyZone within 30 days of results publication, on successful
completion of the program, Consolidated Marks Card and Degree
Certificate will be sent to you directly to the address provided by you in
the MYZONE within 3 months of results declaration.

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7.2.6 Model Question Paper
(For a four-credit course/subject)
Subject Code: MBA 206
Subject Name – Project Management
Marks: 70 Time: 3 Hours
Book ID: B1632
Credit: 4
Part A – (2 Marks questions) [10 x 2 = 20 marks]
Answer All the Questions
Example:
1. What are the advantages of client server system?
a) Faster response time to requests for processing
b) Better local cost control of operations and development
c) Increase of responsibilities and cost overhead at centre
d) Enables distribution of processing from centralised to desktop
computing
A. b), c) and d)
B. a), b) and d)
C. a) and b)
D. a), c) and d)

Part-B – (5-mark descriptive questions)

Answer any FOUR [4 x 5 = 20 marks]
Examples:
1. Describe the process of project performance evaluation.
2. Describe the leadership styles for project managers.

Part-C – (10-mark descriptive questions)

Answer Any THREE [3 x 10 = 30 marks]
Examples:
1. What is project control? Describe the process of project performance
evaluation
2. Briefly discuss the steps to close the project.

8. Project Guidelines
8.1 Introduction:
This Project guide will provide you with all the information you need to know
for going about with your project work. As project work is a very important

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part of MBA course curriculum, it has been marked for four credits. The
following guidelines may be adopted:
1. The duration of the project is for six to twelve months starting with
synopsis preparation and ending with viva voce.
2. It must be a project either done at the place of work or some other
organisation.
3. The project must be taken up under a guide empanelled by the
University.
4. Synopsis, project title, and guide need to be approved by the University
at the beginning of the project.
TM
5. Students must upload the synopsis on EduNxt .
6. The Project Guidelines (MBA Project Guidelines 2016.pdf) to prepare
TM
the synopsis may be downloaded from EduNxt by clicking on ‘Quick
Links’  ‘User Manual’.
7. The project must be completed and submitted to the University by
TM
uploading it to EduNxt .
8. The project must relate to the specialisation pursued.
8.2 Selection of Project Title:
 The title selected should be coherent with the stream of study or
specialisation.
 A list of suggested topics is provided at the end of this document.
However, the student and the guide have the freedom to identify an
appropriate topic.
 The title should be specific and focused towards the objectives of the
project.

8.3 Project Process:

1. Prepare Project Synopsis:
The project synopsis needs to be submitted within the last date
specified by the University. The notification on the last date for the
submission of the synopsis will be posted under “Announcements” on
TM
EduNxt and on the home page of MyZone.
The Components of Project Synopsis are:
i) Title of the project
ii) Introduction and Objectives of study
iii) Review of Literature and Problem statement
iv) Research methodology and References

MBA Programme Guide PG0077 Page No.: 14

 2. Students to submit the synopsis and guide details to University for
approval.
3. On approval from the University, student should start the actual project
work
4. The actual project study may take 90 working days to be completed.
5. Next, submit a draft project report to the project
guide: The draft should constitute the following:
 Title of the project
 Introduction
 Literature review/related research outcomes (a brief review of similar
or related studies conducted elsewhere.
 Description of study methodology
 List of work done: Visits to company, list of functionaries met,
documents received from company; registers and files seen, and
observations made, field visits, number of samples collected/
questionnaires filled should be mentioned in proper order.
 Names of books, sites, journals, magazines referred.
6. After receiving a feedback from the project guide, make the necessary
corrections and proceed to the next step.
7. Submit the final report:
The final project report should be submitted to the University within the
specified deadline by uploading on the portal, after receiving
communication from Office of Student Evaluation (sometimes referred
to as Controller of Examinations). The recommended number of pages
of final report is around 100.
8.4 Project Report
The final project report should consist of the components, as given under
TM
Project Guidelines. Visit EduNxt portal to download project guidelines.

8.5 Project Evaluation

8.5.1 Project Synopsis Evaluation:
The project synopsis is considered for internal assessment (30%).
8.5.2 Project Report Evaluation
Project Report Evaluation is considered for Term End Examination (70%).
Project report will be evaluated and Viva will be conducted as per the
schedule given by the Office of Student Evaluation. The power point slides
for presentation should be uploaded along with the final project report on

MBA Programme Guide PG0077 Page No.: 15

 TM
EduNxt . The project work concludes with the viva voce/presentation and
University appointed faculty will evaluate the project and viva voce.
Evaluation criteria for the project report and viva is given below:
Evaluation criteria Marks allotted
Project report (Refer section 8 of this Program Guide) 35
Project presentation 15
Viva-Voce 20
Total 70

8.6 Suggested Project Topics

Given below are suggested project topics for MBA, which may only be used
as a reference, and not replicated.
Sl.
Project Topics Related to Human Resource Management
No.
1. A study of Performance Appraisal / Performance Management System in
XYZ organization
2. Assessment of Role Stress amongst the Employees of XYZ organization
3. Job Satisfaction Survey w.r.t. to XYZ organisation
4. Competency Mapping in XYZ organization
5. A Study on Evaluation of Training Effectiveness in XYZ organisation
6. Study of Organisational Culture at XYZ organisation
7. Motivational Analysis of Employees in XYZ organisation
8. A Comparative Study of Team Effectiveness in XYZ organisation
9. A study of Compensation Management System in XYZ organisation
10. A Detailed Study of Promotion and Reward Policy of XYZ organisation
11. A Study of Quality of Work Life in XYZ organisation
12. Mapping Training Needs of Employees: Training Need Analysis at XYZ
Organisation

Project Topics Related to Marketing

13. Formulation of Marketing Strategies to Improve Market Share of LG

Microwave Ovens
14. Improving the Effectiveness and Efficiency of Operations at Cox & Kings
India Ltd.

MBA Programme Guide PG0077 Page No.: 16

 15. Demand Forecasting for Orion-ERP Package for ICICI InfoTech in
Bangalore, based on Small & Medium Enterprises
16. Developing a Service Delivery Model to Bridge the Gap between Services
expected and provided by ICICI Home Loans
17. Strategies for Increasing the Occupancy Rate of Taj West End Hotel,
Bangalore
18. A Market Feasibility Study for New X-ray Machines from Wipro – GE
Medical Systems
19. Distribution Mapping and Dealer Satisfaction Survey for Nokia Mobile
Phones at XYZ city
20. A Study of Marketing Strategies and Distribution Channels in North Karnataka
for Cholamandalam Investment & Finance Company Ltd.

21. A Study to Improve Awareness level of Triraksha Welfare Scheme among

Farmers for Tractors & Farm Equipment Ltd.
22. A Study to Increase Penetration Level and Brand Loyalty among existing
consumers of Samsung India Electronics Ltd.

Project Topics Related to Finance

23. The Study of Indian Financial System: Post Liberalisation

24. The Impact of Global Recession on Information Technology Sector in
India
25. The Impact of the Recent (as relevant) Global Economic Slump on the
Indian Capital Market
26. A Comparative Study of Bancassurance Products in Rural/Private/Public
Sector Banks
27. A Comparative Study of Equity Linked Savings Schemes floated by
Domestic Mutual Fund Players
28. A Comparative Study of Cost of Capital in Automobile/Steel/Pharma/
Finance Industry
29. A Comparative Study of Financial Performance of Rural/Private/Public
Sector Banks using Ratio Analysis
30. A Study of Profitability and Operational Efficiency of Public Sector Banks
31. A Study of Profitability and Operational Efficiency of Rural/Private/
Public Sector Banks in India
32. A Study of Working Capital Management in Small Scale Industries
33. The Scope of Microfinance in the Indian Context – A Study

MBA Programme Guide PG0077 Page No.: 17

 34. Financial Inclusion: A Study on the Scope and Effect in the Indian
Economy
35. A Study on Rural Banking in City/State
36. Dematerialisation – A Study on its Scope and Effect in Industry/Sector
37. The Future of Investment Banks in the post – Lehman Brothers Era

Project Topics Related to Information Systems

38 Role of software agents as a collaborative tool – E-commerce in Rural/

Private/Public Sector
39. Hospital Management System – Database Approach, Mangala Hospital,
Hassan
40. A Study on the Effects of Automation of Banking Database in Rural/
Private/Public Sector/any particular Bank
41. Automation of Customer Relation Database – A SAP Product
42. A Study on Electronic Data Storage w. r .t. Steel Factory, Mumbai
43. A Webpage Design using JAVA – Google Page

8.7 Templates
Template/details for preparation of project report are provided under project
guidelines.

9. General Points
 It is the endeavour of the University to upgrade the syllabus keeping in
view the industrial/market requirement to impart the latest technology /
developments to the students. It is, therefore, essential to upgrade the
study materials periodically. The University reserves the right to
modify/update the Program syllabus. The students are advised to keep
themselves informed about the changes in the syllabus and the contents
of the SLM constantly by visiting the website- www.smude.edu.in. It is
important to note that the examinations will be conducted based on the
syllabus and contents applicable in that session. The implication is that a
student, who reappears/re-sits for backlog paper, will be required to
appear in the examination, which is based on the latest syllabus/content
of the SLM. It is therefore imperative that the student, who fails in a
subject, should submit his/her re-sitting application at the earliest to

MBA Programme Guide PG0077 Page No.: 18

 enable the University to dispatch the revised edition of the SLM (only in
case of revised curriculum).

 Support Service Contact Details:

 MYZONE :http://myzone.smude.edu.in

 EduNxtTM :http://edunxt.smude.edu.in
 Helpdesk Phone No. : 1800 – 266 – 7777
Available Timings: 9:00 A.M. to 7:00 P.M.
(All days, except national holidays)
 Helpdesk E-mail ID : smuhelpdesk@smudde.edu.in
(To receive speedy reply, Roll Number to be
mentioned in all the correspondence.)
 For Project synopsis related-queries:
projects.mba@smudde.edu.in

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MBA Programme Guide PG0077 Page No.: 19