OBJECTIVES OF THE INTERNSHIP

 To familiarize with business organization.

 Getting practical experience regarding the organizational function.
 To understand the functions of Human resources and various other
important departments.
 To understand the culture in the organization and its effect on employees.
 To get industrial exposure and experience.

SOURCES OF DATA

Primary data
 Direct observation
 Live discussion with the managers and the staff members.
Secondary data
 Annual Reports
 Business Journals
 Existing Records
 Website of the company.
 Company books referred were- Contract Labor Management, Company’s
Standing Orders and Labor Legislation and Agreement.
 INTRODUCTION
Importance of Human Resources in an organization
Many successful HR departments achieve their success by treating employees
of the company as their customers .Reframing the HR/employee relationship
this way helps maintain perspective on HR’s ultimate goal: to help employees
do their best at their jobs. Just as it’s the sales team’s job to turn prospects
into loyal, recurring customers, it’s HR’s job to turn prospective and current
employees into loyal, dedicated members of the company.
While there are a large number of functions a given HR department might
perform for a company, most of the responsibilities laid at their feet (especially
the ones they’re hired specifically to handle) can be boiled down to six basic
functions:
 Tracking applicants & hiring strategically
 Managing benefits & time off
 Training managers & employees
 Streamlining the onboarding process
 Resolving interoffice conflicts
 Handling legal concerns

Industry profile
India is expected to emerge as the world’s third-largest passenger-vehicle
market by 2021. It took India around seven years to increase annual
production to four million vehicles from three million. However, the next
milestone—five million—is expected in less than five years. Hitting that mark
will depend on today’s rapid economic development continuing, with a
projected annual GDP growth rate of 7 percent through 2020, ongoing
urbanization, a burgeoning consuming class, and supportive regulations and
policies.
With this growth in mind, they set out to build a perspective on the trends
shaping the Indian market, the value proposition for the automobile industry in
India, and imperatives for winning in the market. Currently, the automotive
sector contributes more than 7 percent to India’s GDP. The Automotive
Mission Plan 2016–26 sets an aspiration to increase the contribution to 12
percent.

Commercial vehicle sector

Commercial Vehicles form an essential part of the Indian automobile industry.
They are manufactured in various models and designs, and are used for
transporting industrial outputs and other commodities to their allocated
destinations.

Commercial Vehicles Industry in India has witnessed speedy growth post

independence and at present is considered as one of the flourishing sector of
Indian economy. The top three players - Tata Motors, Mahindra & Mahindra
and Ashok Leyland, which commanded more than 86 per cent of the market,
grew at almost similar pace of 19 per cent, 15 per cent and 17 per cent
respectively.
April – Market Share Original Market Share April-March
March FY equipment FY’19
‘18 manufacturer
376456 43.93 TATA MOTORS 44.41 447,323
216,803 25.30 MAHINDRA 24.68 248,601
&MAHINDRA
158,612 18.51 ASHOK LEYLAND 18.37 185,065
55,872 6.52 VECV-EICHER 6.13 61,732
Source: Economic Times
HEAVY VEHICLES MARKET:
Heavy vehicles market in India comprises of trucks, machines, ambulances and
school buses. The popular heavy vehicle brands in India are Volvo, Eicher,
Tata, Telco, Ashok Leyland and Swaraj Mazda.
Following are the major players in the Indian Heavy Vehicles Market:
 Tata Motors is the largest automobile manufacturing company in India
that
manufactures a wide range of heavy vehicles adhering to world class standards.
It is
the market leader in commercial vehicles in all the segments, be it heavy
vehicles,
medium size vehicles, small vehicles, buses or defence vehicles. The heavy
vehicles
manufactured by Tata Motors have highly developed braking structure, high
ground
authorization, better direction competence and a muscular body. The advanced
engine imparted to these heavy vehicles makes them a class apart from the other
heavy vehicles running on the Indian roads and Highways. Tata Motors leads
this
segment with a market share of 61%.
 Ashok Leyland is an exclusively heavy vehicle manufacturing company
situated in
Chennai and was initiated in the year 1948. It is one of India’s biggest
producers of
heavy vehicles such as trucks, buses, military vehicles and also the second
biggest
commercial vehicle firm in India heavy vehicle division with a market share of
around 27%. Ashok Leyland is also renowned for producing auto spare parts
and
engines for marine and industrial submission.
  Eicher Motors was initiated in 3 rd September, 1960. The first firm to
manufacture the
first tractor in India. The indigenously manufactured tractor was introduced in
the
Indian market straight from Eicher’s Faridabad factory. The history of the firm
can
be traced back to 1948, when Goodearth Company was established for vending
and
repairs of imported tractors in the nation.
 Swaraj Mazda, a tie up between Mazda and Swaraj Enterprise, Swaraj
Mazda
represents advanced Indian expertise and manufacturing. The firm has Research
and
Development improvement edge on international scale. The firm manufactures
various products such as Bus, Ambulance, Trucks etc.
The modern automobile market in India has been considering key issues in the
process of
growth:
 Customer care, and not just service
 Domestic as well as multi-national investments
 Searing through cut-throat competition
 Road safety
 Anti-pollution norms
 Co-ordination with government to enable advancement
 Used vehicle trade
The future of Indian automobile market is bright as it looks forward to
manufacturing and implementing new innovations such as electric cars as
provided by Reva, alternate fuels like CNG and LPG and probably customized
internet automobile orders.

Company Profile
Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer
of commercial vehicles in India, the 4th largest manufacturer of buses in the
world, and the 10th largest manufacturers of trucks. The Hinduja group has
been the stakeholders since 1987.
Headquartered in Chennai, 9 manufacturing plants gives an international
footprint - 7 in India, a bus manufacturing facility in Ras Al Khaimah (UAE),
one at Leeds, United Kingdom and a joint venture with the Alteams Group for
the manufacture of high-press die-casting extruded aluminum components for
the automotive and telecommunications sectors, Ashok Leyland has a well-
diversified portfolio across the automobile industry. Ashok Leyland has recently
been ranked as 38th best brand in India.
A US $ 4.2 billion (2018-19) company, and a footprint that extends across 50
countries, they are one of the most fully-integrated manufacturing companies
this side of the globe.
Ashok Leyland has a product range from 2.5T GVW (Gross Vehicle Weight) to
49T GTW (Gross Trailer Weight) in trucks, 16 to 80 seater buses, vehicles for
defence and special applications, and diesel engines for industrial, genset and
marine applications. Ashok Leyland launched India’s first electric bus and Euro
6 compliant truck in 2016. Over millions of passengers use Ashok Leyland
buses to get to their destinations every day and 7,00,000 trucks keep the wheels
of the economy moving. With the largest fleet of logistics vehicles deployed in
the Indian Army and significant partnerships with armed forces across the
globe, Ashok Leyland helps keep borders secure.

PRODUCTS AND SERVICES

Its main product line includes Trucks, Buses, Defense & Special Vehicles and
Engines for Indian and overseas market.
Ashok Leyland – is the market leader in Indian bus market, offering CNG,
Double Decker and Vestibule bus variants.
Ashok Leyland – is the market leader and pioneer for multi axle trucks and
tractor-trailers
Ashok Leyland – enjoys market supremacy in Diesel engines for Industrial,
Gen-set and Marine applications.
Ashok Leyland – is the largest supplier of logistic vehicles to the Indian army.
Activities: Ashok Leyland offers a wide spectrum of products and services in
the following areas -
Ashok Leyland – Manufactures and sells Trucks, Buses, Defense & Special
Vehicles and Engines.
Ashok Leyland – Customer Care network provides -economical and revenue-
boosting products.
customer-friendly service offerings with 3 types of workshops for vehicles -
Dealers, Authorized Service Centers and Highway Repair Centers.
product support by dedicated genuine spare parts providers.
Ashok Leyland – provides easy financing facilitates through schemes offered by
accredited finance companies.
Ashok Leyland – offers 'Total Maintenance Solutions' through maintenance
contracts for its products, relieving the customers of all maintenance worries.
Ashok Leyland is aggressively working on development of Euro IV compliant
engines.
Ashok Leyland is soon to launch ALTRUX which will market quality second-
hand trucks to help customers improve the residual value of their vehicle

Company logo
 Business vision

To be in the Global Top 10 in M&HCV Trucks (>7.5 T GVW) and

Global Top 5 in M&HCV Buses (8m and above) in volume terms.
2023 VISION
Our Sustainability framework – “SEE” – is our shared vision on
how we can contribute towards creating social value and make
a positive difference for the customers and communities we
serve.
Mission(old)

Enhancing lives through mobility

Empowering our people through a culture of joy ,appreciation and
mutual respect.
Increasing the profitability of our partners .
Instilling pride in the communities we serve.

Brand Positioning
 Ashok Leyland is an International Mobility Company that designs,
builds and markets commercial vehicles and after market solutions,
combining a passion for engineering with integrity in its products and
practices. It is driven by the belief that its greatest success lies in the
success of its stakeholders.

Values
Passion
Partnership for Growth
Uncompromising Integrity
Thoughtful Innovation

Operating principles

Performance
Speed
Innovation
Customer-focus
Quality

QUALITY POLICY
Ashok Leyland is committed to achieve customer satisfaction by anticipating
and
delivering superior value to the customer in relation to their own business,
through the products and services offered by the company and comply with
statutory requirements.
Towards this, the quality policy of Ashok Leyland is to make continual
improvements in the processes that constitute the quality management system,
to make them more robust and to enhance their effectiveness and efficiency in
achieving stated objectives leading to
1. Superior products manufactured as also services offered by the company.
2. Maximum use of employee potential to contribute to quality and environment
by progressive up gradation of their knowledge and skills as appropriate to their
functions.
3. Seamless involvement from suppliers and dealers in the mission of the
company to address customers changing needs and protection of the
environment.

COMPANY HISTORY

Ashok Leyland Timeline

1948
The Birth of Ashok Motors
Founded by Raghunandan Saran, Ashok Motors was set up in collaboration
with Austin Motor Company, England and incorporated on September 7th for
the assembly of Austin cars

1949
The first A40 assembled
Production began in September at the factory situated at Ennore, north of
Madras, and soon the first indigenously assembled A40 Austin car was rolled
out.

1950
Ashok Motors and Leyland, UK agree to collaborate
An agreement was reached between the two companies and Ashok Motors got
sole rights to import, assemble and progressively manufacture Leyland trucks
for seven years.
1951
Assembly of Leyland chassis commences
The first Leyland chassis assembled by Ashok Motors at Ennore were four
Comet 350-engines tippers sold to the Mangalore Tile Factory.
1954
Government approval for the manufacture of commercial vehicles
The Government approved the progressive manufacture of Leyland commercial
vehicles and a license for the manufacture of 1,000 Comets a year was granted.
Mr.Manu Bhai , owner of an automobile manufacturer in Bombay transferred
his license to Ashok Motors thus helping them with the approval.
1955
Ashok Motors becomes Ashok Leyland
Saran tied up with Leyland Motors in UK for the best technology available at
that time .Named after Raghunandan’s son, Ashok, the company was renamed
‘Ashok Leyland’ with equity participation from Leyland Motors, Ltd.
1967
India’s first double-decker arrives
‘Titan’ - The first Indian-made double-decker with 50% indigenous components
was launched.
1969
A revolution in steering
For the first time, power steering was featured on commercial vehicles.
1970
A specially designed vehicle for the Indian Army
1,000 numbers of the 6x4 ‘Hippo’ Tipper was designed and delivered to the
Indian Army based on its specific requirements.
1972
Production target upped to 10,000 vehicles a year
The license to manufacture 10,000 vehicles a year was granted
1974
Turnover tops Rs. 1,000 million
Ashok Leyland’s turnover for the first time crossed Rs. 1,000 million
1976
The Viking appears
The ‘Viking’, the first ever bus with an alternator and a unique front overhang
that facilitated front entry hit the Indian roads
1978
A Cheetah bounds into the frame
India’s first rear-engine bus – ‘Cheetah’ was introduced with mixed reactions
from drivers. While it cut off much of the heat, their complaint was that they
“could not hear the engine!”
1980
Hosur plant starts operations
The Company’s second plant – Hosur 1 – was inaugurated by M. G.
Ramachandran, the then Chief Minister of Tamil Nadu.
Two major new truck introductions
India’s first 13-ton truck – ‘Tusker’ with a 125 hp engine was launched
followed by the country’s first multi-axle truck – ‘Taurus’.
1982
India’s first Vestibule bus introduced
India’s first vestibule or the articulated bus was introduced ushering in a whole
new concept in urban travel.
Manufacturing footprint expands northwards
Two new manufacturing facilities at Bhandara (Maharashtra) and Alwar
(Rajasthan) were inaugurated in March and August respectively.
1990
Technical Centre ready
The Company’s Technical Centre at Vellivoyalchavadi, on the outskirts of
Madras was ready equipped with much-needed testing tracks.
1993
First Indian auto company to receive ISO 9002 certification
This was followed two years later with the ISO 9001 Certification.
1995
First driver training facility set up
The most comprehensive driver training facility in India’s private sector was set
up at Namakkal, right in the heart of Tamil Nadu’s trucking community.
1996
Hosur Plant II inaugurated
The second plant at Hosur was inaugurated by the then Prime Minister, Deve
Gowda, in December.

1997
The Stallion rides for the Indian Army
The Stallion, an all-terrain logistic vehicle, was inducted into the Indian Army.
India’s first CNG bus launched
As a major step in developing alternate fuel for mass transportation, India’s first
CNG-powered bus was handed over to the BEST (Brihan Mumbai Electricity
Supply and Transport), Mumbai.
2002
Another innovation in alternate fuel technology
The country’s first Hybrid Electric Vehicle was developed and showcased at
Auto Expo 2002.
2005
First Indian auto company to receive BS 7799 certification
For Information Security Management System
A Stag crosses the border
When the Srinagar – Muzzafarabad road route was open for traffic, the first
vehicle to cross from the Indian side was a Stag bus, flagged off by Prime
Minister Dr. Manmohan Singh and UPA Chairperson, Mrs. Sonia Gandhi.
2006
Acquisition of AVIA
The truck business of Czech Republic-based AVIA came into the Company’s
fold
Agreement inked with Ras Al Khaimah Investment Authority
For the setting up of a bus assembly plant in the UAE, which was later
inaugurated by Highness Sheikh Saud Bin Al Qasimi, Supreme Council
Member and Ruler of Ras Al Khaimah in 2010.

2007
Joint venture with Continental AG, Germany
The JV was with then Siemens VDO, for the development of automotive
Infotronics.
Carrying the dreams of a nation
An Ashok Leyland double decker bus carried the victorious World T20 cricket
team, under the leadership of M S Dhoni, on their lap of honour through the
streets of Mumbai.
Joint Venture with the Alteams Group, Finland
For the production of HPDC (High Pressure Die Casting) extruded aluminum
components
2008
Joint Venture inked with John Deere, USA
For the manufacture of construction equipment products.
Albonair, GmbH established
For the development of clean and green technologies.
2010
India’s first Hybrid CNG Plug-in Bus
Showcased at Auto Expo 2010 and later did service during the Commonwealth
Games moving VIPs and media at Pragati Maidan, New Delhi.
Pantnagar plant inaugurated
The Company’s modern, technologically world-class and largest plant went on
stream with a capacity to touch 75,000 vehicles.
The U-Truck platform launch
The new, future-ready U-Truck platform entered the market with the promise of
a holistically superior level of trucking.
Stake in Optare plc.
As part of its global bus strategy, the Company bought 26% stake in Optare plc,
a well-known bus maker in the UK. Subsequently, the stake was increased to
75.1% in January, 2012.
2011
A full range player with DOST
Entry into the LCV segment.
Enters the construction equipment space
October 2011 saw the launch of a new brand – LEYLAND DEERE – and the
unveil of the first product from the Ashok Leyland – John Deere joint venture –
the 435 Backhoe Loader.
2012
Jan Bus
World’s first single step entry, front engine, fully flat floor bus unveiled by
Union Minister Shri Kamal Nath
U-3723
Introduced India’s first 37-tonne haulage truck with the highest payload of up to
27 tonnes.
2013
Neptune Engine
Launched the future-ready electronic fuel efficient Engine with CRS with is
protected upto BS-VI.
BOSS
Launched the next generation intermediate commercial vehicle.
2014
CAPTAIN truck series launched
MiTR Bus
Launched MiTR - a new age LCV bus, ergonomically designed to offer superior
comfort and utility to passengers & drivers. MiTR offers class-leading comfort
with parabolic suspension in front & rear- an industry-first. It is powered by
advanced ZD30 Common Rail diesel engine, that ensures superior fuel-
efficiency.
Partner Truck
Launched the next generation LCV Truck–Partner powered by advanced ZD30
Common Rail diesel engine,that ensures superior fuel-efficiency and better
turnaround time.India’s first air-conditioned LCV goods vehicle which features
modern Euro cab with spacious car-like interiors and offers global levels of
performance and efficiency.
2015
Zero Emission Electric Bus
Launch of the Zero Emission Electric Bus
2016
First Deming Prize
The Panthnagar plant won the prestigious Deming prize
Sunshine Bus launched
Guru and Partner launched
Circuit Electric Bus launched
2017
Second Deming Prize-Hosur II plant won a Deming prize
Launch of iEGR technology
Dost+ launched
Captain Haulage launched
3718+ truck launched
ASHOK LEYLAND PLANTS
Ennore, Tamil Nadu
Buses, Trucks,
Engines, Axles etc.
Hosur, Karnataka
Trucks, Special
Vehicles, Power
Units, Press Panels,
Engines, Cabs and
FSM
Pantnagar, Uttrakhand
Buses, Trucks,
Engines, Cabs and
FSM
Alwar, Rajasthan
Bus Manufacturing
Bhandara, Maharashtra
Gearbox
Foundries Division,
Ennore and Sriperumbudur, Tamil Nadu
Castings for
automobiles and
tractors to industrial
engines, construction
equipment and
power generation
equipment
ABOUT ENNORE UNIT
The plant located at Ennore is about 16 km from Chennai city proper and proximate to the cluster of
petrochemical/chemical, process, power, port and allied sector industries. The plant is spread over
120 acres and hold a total manpower of nearly 6000 employees . The employees are majorly
catagorized as executives and associates. There are approximately 1800 permanent employees while
the rest of them are basically contract based. The widely spread factory consists of 7 ‘ shops ‘ or
rather sub-manufacturing units . They are namely

 Chassis assembly
 Engine assembly
 Shop 1 gear box
 Shop 2 axle
 Shop 3 vehicle testing shop
 Shop 4 engine dressing
 Shop 5
 Shop 6
 Shop 7
 Heat treatment unit.
ORGANISATIONAL CHART