Index

Sr.
Particular Page No.
No.

1.1 About of Industry 3

1.2 Role of Industry in Indian Economy 7

1.3 Present Scenario 8

1.4 Company Profile 9

1.5 Geographic Market 11

1.6 Coverage 12

1.7 Mission & Vision 13

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 1.1 ABOUT OF INDUSTRY

About Automobile Industry:

India became the fourth largest auto market in 2021 displacing Germany
with about 3.99 million units sold in the passenger and commercial vehicles
categories. India is expected to displace Japan as the third largest auto market by
2023.

The two-wheeler segment dominates the market in terms of volume

owing to a growing middle class and a young population. Moreover, the growing
interest of the companies in exploring the rural markets further aided the growth of
the sector.

India is also a prominent auto exporter and has strong export growth
expectations for the near future. In addition, several initiatives by the Government
of India and major automobile players in the Indian market are expected to make
India a leader in the two-wheelers and four-wheeler market in the world by 2023.

Automobile industry, the business of producing and selling self-powered

vehicles, including passenger cars, trucks, farm equipment, and other commercial
vehicles. The large number of people the industry employs has made it a key
determinant of economic growth.

The Indian automobile industry includes two wheelers, trucks, cars,

buses three wheelers which play a crucial role in growth of the Indian economy.
India has emerged as Asia’s fourth largest exporter of automobiles behind Japan,
South Korea and Thailand.

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 The economic progress of the industry is the amount of goods and
services produced which give the capacity for transportation and boost the sale of
vehicles. There is a huge increase in automobile production with a catalyst effect
directly increasing the demand for a number of raw materials like steel, rubber,
plastics, glass, paint, electronics and services.

The automobile industry in India accounts for 12 percent of the Gross

Value Added (GVA) in the manufacturing sector. Recognized as a core sector, the
auto industry contributes 49 percent to India’s manufacturing GDP, 7.5 percent
to the GDP at large, and is responsible for 32 million jobs.

In order to keep up with the growing demand, several auto makers have
started investing heavily in various segments of the industry during the last few
months. The industry has attracted Foreign Direct Investment (FDI) worth US$
32.84 billion between April 2000 and March 2022. The Government of India
expects the automobile sector to attract US$ 8-10 billion in local and foreign
investments by 2023.

Tata Motors in Automobile Industry:

When thinking of Tata Motors, one thinks of big, established brand. But,
how did that happen? Founded in 1945, Tata Motors still has a monopoly over the
automobile industry. It is a part of Tata Group founded by Jamshedji Tata in 1868,
which is a global conglomerate now with a presence in 125 countries and 6
continents.

Tata Motors Group (Tata Motors) is a $35 billion organization. It is a

leading global automobile manufacturing company. Its diverse portfolio includes an
extensive range of cars, sports utility vehicles, trucks, buses and defense vehicles.

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Tata Motors is one of India's largest OEMs offering an extensive range of integrated,
smart and e-mobility solutions

Tata Formerly known as Tata Engineering and Locomotive Company

(TELCO) in 1945 as a manufacturer of locomotives. The company manufactured its
first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which
ended in 1969. Tata Motors entered the passenger vehicle market in 1988 with the
launch of the Tata Mobile followed by the Tata Sierra in 1991, becoming the first
Indian manufacturer to achieve the capability of developing a competitive
indigenous automobile.

In 1998, Tata launched the first fully indigenous Indian passenger car,
the Indica, and in 2008 launched the Tata Nano, the world's most affordable car.
Tata Motors acquired the South Korean truck manufacturer Daewoo Commercial
Vehicles Company in 2004. Tata Motors has been the parent company of Jaguar
Land Rover since the company established it for the acquisition of Jaguar Cars and
Land Rover from Ford in 2008.

Tata Motors' principal subsidiaries include British premium car maker

Jaguar Land Rover (the maker of Jaguar and Land Rover cars) and the South Korean
commercial vehicle manufacturer Tata Daewoo. Tata Motors has a construction-
equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction
Machinery), and a joint venture with which manufactures automotive components
and Fiat Chrysler and Tata branded vehicles. On Oct 12, 2021 private equity firm
TPG invested $1 billion in Tata Motors' electric vehicle subsidiary.

Tata Motors has auto manufacturing and vehicle plants in Jamshedpur,

Patan Nagar, Lucknow, Sanand, Dharwad, and Pune in India as well as in Argentina,
South Africa, the United Kingdom, and Thailand. It has research and development

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center in Pune, Jamshedpur, Lucknow, and Dharwad, India and South Korea, the
United Kingdom, and Spain. Tata Motors is listed on the BSE (Bombay Stock
Exchange), where it is a constituent of the BSE SENSEX index, the National Stock
Exchange of India, and the New York Stock Exchange. The company is ranked
265th on the Fortune Global 500 list of the world's biggest corporations as of 2019.

Tata believe in ‘Connecting aspirations’, by offering innovative mobility

solutions that are in line with customers' aspirations. They are India's largest
automobile manufacturer, and they continue to take the lead in shaping the Indian
commercial vehicle landscape, with the introduction of leading-edge powertrains
and electric solutions packaged for power performances and user comfort at the
lowest life-cycle costs. There new passenger cars and utility vehicles are based on
impact design and offer a superior blend of performance, drive ability and
connectivity.

There focus on connecting aspirations and our pipeline of tech-enabled

products keeps us at the forefront of the market. We have identified six key mobility
drivers that will lead us into the future – modular architecture, complexity reduction
in manufacturing, connected & autonomous vehicles, clean drivelines, shared
mobility, and low total cost of ownership

Their mission - across our globally dispersed organization – is to be

passionate in anticipating and providing the best vehicles and experiences that excite
our global customers.

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 1.2 ROLE OF INDUSTRY IN INDIAN ECONOMY

Over the past decade, the Rs 1.05 lakh crore automaker has seen its
fortunes tumble in the Indian market, even prompting questions about its relevance
in the country’s $104 billion automobile industry, before it began staging a
whirlwind comeback.

Tata Motors today announced the exclusive offer for India’s Central and
State government employees – ‘Trust of India,’ a dedicated initiative which focuses
on building relationships and a strong customer base among the government
employees. This initiative offers them several benefits such as additional cash
discounts or the option to buy extended warranty policy, AMC as well as accessories
package on the purchase of their choice of Tata Motors’ passenger cars.

Tata Passenger Electric Mobility, the EV arm of Tata Motors rolled its
50,000th electric vehicle a Nexon EV from its facility in Pune, Maharashtra,
becoming the first auto company in India to achieve the feat.

Tata Motors announced that its CSR activities has impacted close to 8
lakh lives through FY2022. For the fiscal, in which the company’s revenue was
₹47,263.68 crore, it spent about ₹23.7 crore in CSR activities. It expanded its
‘Learn, Earn and Progress Programme (LEAP)’, built to provide automotive
skills training to underprivileged youth, from two institutes in FY2014 to 60
institutes in FY2021 across 21 states, skilling 32,300 youths with them being offered
salaries of around Rs 10,000 and above.

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 1.3 PRESENT SCENARIO

Tata Motors is among the world’s leading manufacturers of

automobiles with an employee strength of around 73,608 as of 2022. It was the
market leader in commercial vehicles segment with about 42.23% market share in
FY22. It is present in multiple segments like cars and utility vehicles, trucks and
buses, defense vehicles, and electric vehicles.

The company wide range of product offerings extend across

Commercial Vehicles and Passenger Vehicles. In FY22, company stepped up
product launches with exciting variants that focused on sustainable mobility
solutions. Among these, the notable product launches include Tata 407 CNG, ACE
petrol DX, ACE EV, Tata Punch, New Tigor EV, Nexon EV Max, New RR and
New RR sport. Tata Motors sold 27,553 commercial vehicles in May 2022.

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 1.4 COMPANY PROFILE

Tata Engineering and Locomotive

Formerly Company Ltd. (TELCO)

Automobile
Industry type
Jahangir Ratan Dadabhoy Tata
Founder
Mumbai, Maharashtra, India
Headquarters

Year of Establishment 1945

Worldwide
Area served
Mr. N Chandrasekaran (Chairman)
Key people

Cars and Sports utility Vehicles

Products Trucks and Buses
Defence
Production output 1.1 Million (approx.) (2021)

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 • Automotive finance

Services • Vehicle leasing

• Vehicle service

Number of employees 73,608

 Connecting Aspirations.
 Drive Your Own Life
Tagline
 More Dreams in Every Car
 Desh Ki Truck

Parent Tata Group

Divisions Tata Motors Cars

• Tata Daewoo
• Jaguar Land Rover
• Tata Technologies
Subsidiaries • Tata Hispano
• Tata Hitachi Construction
Machinery
• Tata Passenger Electric Mobility
Tata Motors International
Business
+91(22) 67577200
Contact Number
Domestic Business
022 - 62407101

Website www.tatamotors.com

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 1.5 GEOGRAPHIC MARKET

Tata Motors has auto manufacturing and vehicle plants in Argentina, the
United Kingdom, and Thailand. Joint manufacturing facility with China.

It has research and development center in South Korea, the United

Kingdom, and Spain.

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 1.6 COVERAGE

JP Morgan has initiated coverage on Tata Motors with an overweight

rating and a target price of 2630 by March 2023.

"We believe Tata Motors can achieve its zero net debt target by FY24
versus 260,400 currently, continuing to execute its 'self- help' strategies crore by of
mix improvement and right-sizing of costs/ investments in JLR, model launch led
market-share gains in India passenger vehicles, and strengthening its commercial
vehicle leadership during a cyclical recovery," said JP Morgan.

The stock has gained 51% in the last year compared to a 12% gain in the
Sensex and a 5.25% rise in the auto index. JP Morgan is also bullish on the Tata
Group Company as it dominates the nascent electrical vehicles segment with an 80%
market share among Indian passenger vehicle makers. The company recently
announced the raising $1 billion from TPG for its electric vehicle business and will
introduce 10 EV models by FY26. JP Morgan's bull case price target for Tata
Motors is 783. It is predicated on EV leadership in Indian passenger vehicles and
meeting medium-term targets at JLR, the brokerage said.

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 1.7 MISSION & VISION

Mission:

We innovate mobility solutions with passion to enhance the quality of life

Vision:

By FY 2024, we will become the most aspirational Indian auto brand,

consistently winning, by

 Delivering superior financial returns

 Driving sustainable mobility solutions
 Exceeding customer expectations, and
 Creating a highly engaged work force

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