Management of Cross- Cultural Issues

School: SBS Batch: 2017-20

Program: BBA Current Academic Year: 2019-20
Branch: Semester: V
1 Course Code
2 Course Title Management of Cross-Cultural Issues
3 Credits
4 Contact 3-0-0
Hours
(L-T-P)
Course Type Compulsory
5 Course 1. To introduce the key concepts and main theoretical framework of
Objective culture.
2. To introduce how cultural differences may impact the management of
individuals, teams and organizations.
3. To introduce effective human resource management practice in
multinational organizations.
4. To develop the students' critical thinking and creativity.

6 Course CO1: Identify and assess different contributors to cultural diversity in our
Outcomes society
CO2: The student will be able to define different facets of culture like
value beliefs etc.
CO3: Evaluate the challenges and influence of culture on communication
and management.
CO4: Examine components and characteristics of cultural codes.
CO5: Critically analyse and develop strategies to effectively manage
intercultural issues and conflicts.
7 Course This Course provides an understanding of culture and its importance for
Description organizational and individual success. The course describes the various
facets of culture like values , beliefs , attitudes etc,
This course also explains the various cultural models and concept of
Industry/corporate and Professional culture.
8 Outline syllabus CO Mapping
Unit 1 Understanding of Culture
A Culture and Importance- concept of culture and cross- CO1,CO4
cultural management
B Facets of culture: Ethos, values, beliefs, unique history, CO1, C04
attitudes
C Impact of culture on International Business. CO1,CO2
Unit 2 Cultural Models
A Hofstede cultural dimensions, cross-cultural dimensions CO1,CO3
B Hampden & Trompenaar's Model CO1,CO3
C Kluckhohn -Strodtbeck Model CO1,CO3
Unit 3 Global Business Environment and Cross Cultural
Management
A Major characteristics and challenges of Multinational CO1,CO3
Corporations.
B Culture and workforce diversity CO1
 C Impact on Expatriates-Repatriation and cross cultural CO1,CO5
training
Unit 4 Role of regional, industry/corporate culture
&professional culture and link between different
cultural spheres
A Regional culture and it's role CO2
B Industry/corporate and Professional culture CO2
C Link between different cultural spheres CO4
Unit 5 Cross Culture communication and Negotiation
A Barriers to intercultural communication CO1
B Non - verbal communication CO1
C Negotiation in cross cultural environment CO1,CO5
Mode of Theory/Jury/Practical/Viva
examination
Weightage CA ETE
Distribution 30% 50%
Text book/s* Browaeys, M.J. 7 Prince, R., Understanding Cross Cultural
Management by II edition, Pearson Publication, New
Delhi
Other Luthans, F.& Doh, P.J. (2006), International management:
References Culture, Strategy and Behaviour, 8 Edition, Tata Mc -Graw
Hill

POs PO PO PO PO PO PO PS PS PS PS
COs 1 2 3 4 5 6 O1 O2 O3 O4
CO 1 1 2 2 1 1 3 2 2 2
1
CO 1 1 1 1 1 2 3 2 2 2
2
CO 2 1 2 2 1 1 2 1 1 1
3
CO 2 1 2 1 1 1 2 1 1 1
4
C05 2 1 2 1 1 1 2 1 1 1