PROCESS OF

CREATIVITY AND
INNOVATION
LEARNING OUTCOMES
Define creative thinking and critical thinking.
Identify and explain the four-step of creative
process.
List the five essential elements for being highly
creative.
Explain the negative attitudes that block creativity.
Discus the barriers to creativity and ways to
overcome them.
Explain the emotional roadblock to creativity.
List five reasons for importance of organizational
creativity.
Explain how to enhance individual creativity.
Explain how to enhance organizational creativity.
Explain the sources of innovative ideas.
Describe the stages in innovation decision process.
 Creative Thinking
It means looking at something in a
new way. It is the very definition
of “thinking outside the box.”
 Critical Thinking
It refers to the ability to analyze
information objectively and make
a reasoned judgment.
 4 Steps Creative Process

Phase 1: Phase 2:
Background and Knowledge The incubation process
Accumulation The incubation process allows the subconscious mind to
mull over the tremendous amounts of information to
Investigation and information gathering need to be done to
gather during the preparation phase.
look at a variety of perspectives on the problem.

Phase 3: Phase 4:
The idea experience Evaluation & implementation
If a person encounters a major problem while moving
The idea experience is the stage when the idea or solution
through the process, it is sometimes helpful to go back to a
the individual seeking is discovered.
previous phase & try again.
 5 Essential Elements of Creativity

CREATE EVERY KEEP A BOOK OF FOCUS ON YOUR GET SUPPORT EXPERIMENT AND
DAY IDEAS CREATIVE REFINE
STRENGTHS
 NEGATI VE ATTI TU DE S TH AT
B L OCK CRE ATI VI TY

Oh no, A PROBLEM! That's childish.

I can't do it. There's But, I'm not creative.

nothing i can do.

I might fail.
What will people
It can't be done think?
Barriers to Creativity and How to
Overcome Them
Bob Taylor

There's just one way to solve a problem.

"I need a new and unique solution, not one
that's borrowed or adapted.”
"Tools are not my friends “
"I just build it and see what happens“
"My fears or ego interfere with my creativity."
New or unexplored territory.
Thoughts of failure.
Criticism from our audience
EMOTIONAL ROADBLOCK TO
CREATIVITY
BY JAMES ADAMS

Fear to make a mistake, to fail, to risk.

Inability to tolerate ambiguity; overriding desires for security
order; "no appetite for chaos.
Preference for judging ideas, rather than generating them.
Inability to relax; incubate, and "sleep on it".
Lack of challenge versus excessive zeal.
Inability to distinguish reality from fantasy.
The Importance of Innovation
The importance of innovation is increasing, and
increasing significantly.
Currently, innovativeness has become a major factor
in influencing strategic planning.
It has been acknowledged that innovation leads to
wealth creation. Although efficiency is essential for
business success, in the long run, it cannot sustain
business growth.
REASONS FOR IMPORTANCE OF ORGANIZATIONAL
CREATIVITY (WAYNE MORRIS: A SURVEY OF
ORGANIZATIONAL CREATIVITY)

Competitive edge
Find niches in the market
Reduce internal costs
Promote efficiency and effectiveness
Motivate people
Attracting or retaining staff
Problem solving
Improve morale
 How to enhance
Individual Creativity?
Believe you are creative.
Broaden your interests
Prepare to create
Look for make connections
Break habits
Provide the right environment
Provide time to create
Perserve
Maximize all of your senses
Forget how much you know
 How to enhance
organizational creativity?
Time
Competence of staff
Space or resources to pursue ideas
Open communication and full information sharing
Supportive organizational structure
Personal authority to initiate change / individual
empowerment
Creative leadership
Motivation of staff
Clear organizational goals
Appropriate rewards
 O F S
E S E A
R C I D
O U I V E
S A T
V
IN NO

Federal government Distribution

Channels
Consumers

Research and
Development
Existing Companies
Roger's Stages of Innovation