BLUE OCEAN SHIFT: Summary Outline

The Blue Ocean Fair Presentation Material

Summary Outline

© Chan Kim & Renée Mauborgne. Blue Ocean Shift. All Rights Reserved.
 BLUE OCEAN SHIFT: Summary Outline

Presentation Material Summary Outline

BLUE OCEAN SHIFT provides an in depth discussion on the specifics of each recommended item to present

For each blue ocean option presented at the fair, provide:

• Description of the offering

• To-be strategy canvas

• Completed eliminate-reduce-raise-create grid

• Summary of benefits for buyers (or donors for nonprofit or public for
government)

• Outline of economic benefits to the organization

© Chan Kim & Renée Mauborgne. Blue Ocean Shift. All Rights Reserved.