Statista Digital Market Outlook

eCommerce
Brazil

Definition

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C).
Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as
purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce
market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally
distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce
and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
■ Fashion
■ Electronics & Media
■ Food & Personal Care
■ Furniture & Appliances
■ Toys, Hobby & DIY

In-scope
■ Sale of physical goods via a digital channel to a private end user (B2C)

■ Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)

Out-of-scope
■ Digital media (e.g. music downloads, eBooks)
■ Digitally distributed services (e.g. plane tickets)
■ B2B markets (e.g. Alibaba)
■ Resale of used goods (reCommerce)
■ Sales between private persons (e.g. Craigslist)

Data
► EUR
► USD
► GBP
◄ Definition
Brazil, eCommerce in EUR
Revenue in million €
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Fashion 4,284 4,456 4,646 4,844 5,040 5,224 5,387 3.9
Electronics & Media 3,522 3,596 3,674 3,752 3,827 3,894 3,951 1.9
Food & Personal Care 1,088 1,119 1,152 1,185 1,217 1,245 1,269 2.6
Furniture & Appliances 1,675 1,716 1,759 1,802 1,843 1,880 1,911 2.2
Toys, Hobby & DIY 2,232 2,265 2,301 2,336 2,369 2,400 2,426 1.4
Total 12,801 13,152 13,531 13,920 14,296 14,642 14,945 2.6
Source: Statista, last update: 2019-09, exchange rate: 0,88562 EUR/USD

Revenue Growth in percent

2018 2019 2020 2021 2022 2023
Fashion 4.0 4.3 4.3 4.0 3.6 3.1
Electronics & Media 2.1 2.2 2.1 2.0 1.8 1.5
Food & Personal Care 2.9 2.9 2.9 2.6 2.3 2.0
Furniture & Appliances 2.4 2.5 2.5 2.3 2.0 1.7
Toys, Hobby & DIY 1.5 1.6 1.5 1.4 1.3 1.1
Total 2.7 2.9 2.9 2.7 2.4 2.1
Source: Statista, last update: 2019-09

Users in millions
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 116.5 122.3 127.7 132.6 137.0 140.8 144.1 3.6
Source: Statista, last update: 2019-09

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 56.1 58.4 60.5 62.4 64.0 65.4 66.5 2.9
Source: Statista, last update: 2019-09

ARPU in €
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 109.88 107.54 106.00 105.00 104.38 103.98 103.69 -1
Source: Statista, last update: 2019-09, exchange rate: 0,88562 EUR/USD

Global Comparison - Revenue in million €

2019
Eastern Asia 774,987
China 640,419
Northern America 353,958
United States 323,435
Central & Western Europe 219,289
Brazil 13,531
Source: Statista, last update: 2019-09, exchange rate: 0,88562 EUR/USD

Users by age in percent

2017
18-24 years 23.2
25-34 years 31.0
35-44 years 25.1
45-54 years 15.4
55-64 years 5.3
Source: Statista Global Consumer Survey, last update: 2018-07

Users by gender in percent

2017
female 50.4
male 49.6
Source: Statista Global Consumer Survey, last update: 2018-07
Users by income in percent
2017
low income 31.5
medium income 34.1
high income 34.4
Source: Statista Global Consumer Survey, last update: 2018-07
◄ Definition
Brazil, eCommerce in USD
Revenue in million US$
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Fashion 4,837 5,032 5,246 5,470 5,691 5,898 6,083 3.9
Electronics & Media 3,977 4,060 4,148 4,237 4,321 4,396 4,462 1.9
Food & Personal Care 1,229 1,264 1,301 1,338 1,374 1,406 1,433 2.6
Furniture & Appliances 1,891 1,937 1,986 2,035 2,081 2,122 2,158 2.2
Toys, Hobby & DIY 2,520 2,558 2,598 2,638 2,675 2,710 2,739 1.4
Total 14,454 14,851 15,279 15,717 16,142 16,533 16,875 2.6
Source: Statista, last update: 2019-09

Revenue Growth in percent

2018 2019 2020 2021 2022 2023
Fashion 4.0 4.3 4.3 4.0 3.6 3.1
Electronics & Media 2.1 2.2 2.1 2.0 1.8 1.5
Food & Personal Care 2.9 2.9 2.9 2.6 2.3 2.0
Furniture & Appliances 2.4 2.5 2.5 2.3 2.0 1.7
Toys, Hobby & DIY 1.5 1.6 1.5 1.4 1.3 1.1
Total 2.7 2.9 2.9 2.7 2.4 2.1
Source: Statista, last update: 2019-09

Users in millions
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 116.5 122.3 127.7 132.6 137.0 140.8 144.1 3.6
Source: Statista, last update: 2019-09

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 56.1 58.4 60.5 62.4 64.0 65.4 66.5 2.9
Source: Statista, last update: 2019-09

ARPU in US$
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 124.07 121.43 119.69 118.56 117.86 117.41 117.08 -1
Source: Statista, last update: 2019-09

Global Comparison - Revenue in million US$

2019
Eastern Asia 875,079
China 723,131
Northern America 399,672
United States 365,207
Central & Western Europe 247,611
Brazil 15,279
Source: Statista, last update: 2019-09

Users by age in percent

2017
18-24 years 23.2
25-34 years 31.0
35-44 years 25.1
45-54 years 15.4
55-64 years 5.3
Source: Statista Global Consumer Survey, last update: 2018-07

Users by gender in percent

2017
female 50.4
male 49.6
Source: Statista Global Consumer Survey, last update: 2018-07
Users by income in percent
2017
low income 31.5
medium income 34.1
high income 34.4
Source: Statista Global Consumer Survey, last update: 2018-07
◄ Definition
Brazil, eCommerce in GBP
Revenue in million £
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Fashion 3,756 3,907 4,073 4,247 4,419 4,579 4,723 3.9
Electronics & Media 3,087 3,152 3,221 3,289 3,355 3,413 3,464 1.9
Food & Personal Care 954 981 1,010 1,039 1,066 1,091 1,113 2.6
Furniture & Appliances 1,468 1,504 1,542 1,580 1,615 1,648 1,676 2.2
Toys, Hobby & DIY 1,957 1,986 2,017 2,048 2,077 2,104 2,126 1.4
Total 11,222 11,530 11,862 12,203 12,532 12,836 13,102 2.6
Source: Statista, last update: 2019-09, exchange rate: 0,77638 GBP/USD

Revenue Growth in percent

2018 2019 2020 2021 2022 2023
Fashion 4.0 4.3 4.3 4.0 3.6 3.1
Electronics & Media 2.1 2.2 2.1 2.0 1.8 1.5
Food & Personal Care 2.9 2.9 2.9 2.6 2.3 2.0
Furniture & Appliances 2.4 2.5 2.5 2.3 2.0 1.7
Toys, Hobby & DIY 1.5 1.6 1.5 1.4 1.3 1.1
Total 2.7 2.9 2.9 2.7 2.4 2.1
Source: Statista, last update: 2019-09

Users in millions
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 116.5 122.3 127.7 132.6 137.0 140.8 144.1 3.6
Source: Statista, last update: 2019-09

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 56.1 58.4 60.5 62.4 64.0 65.4 66.5 2.9
Source: Statista, last update: 2019-09

ARPU in £
2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 96.32 94.28 92.92 92.05 91.50 91.16 90.90 -1
Source: Statista, last update: 2019-09, exchange rate: 0,77638 GBP/USD

Global Comparison - Revenue in million £

2019
Eastern Asia 679,394
China 561,424
Northern America 310,297
United States 283,540
Central & Western Europe 192,240
Brazil 11,862
Source: Statista, last update: 2019-09, exchange rate: 0,77638 GBP/USD

Users by age in percent

2017
18-24 years 23.2
25-34 years 31.0
35-44 years 25.1
45-54 years 15.4
55-64 years 5.3
Source: Statista Global Consumer Survey, last update: 2018-07

Users by gender in percent

2017
female 50.4
male 49.6
Source: Statista Global Consumer Survey, last update: 2018-07
Users by income in percent
2017
low income 31.5
medium income 34.1
high income 34.4
Source: Statista Global Consumer Survey, last update: 2018-07