Fashion E-Commerce in The United States

Fashion e-commerce in the United States
FASHION E-COMMERCE IN THE UNITED STATES
Table of Contents
Table of Contents
01 Online fashion sales

U.S. fashion e-commerce value 2015-2021 02
Online share of total U.S. retail revenue in 2020, by product category 03
U.S. fashion and accessories e-retail revenue 2017-2024 04
U.S. fashion and accessories e-retail growth 2018-2024 05
U.S. fashion and accessories e-retail share 2017-2024 06
U.S. online shop and mail-order sales of clothing and clothing accessories 2003-2018 07
E-commerce sales of U.S. electronic shopping and mail-order houses 2018 08
Share of U.S. e-commerce in total sales of selected goods 2018 09
Total retail and e-commerce sales in the United States 2018, by business 10
Share of retail e-commerce in the United States 2018, by business 11
NAFTA apparel e-commerce value 2017, by country 12
NAFTA apparel e-commerce annual growth 2017, by country 13
Table of Contents
02 Category benchmark
U.S. share of digitally influenced in-store retail sales 2016, by category 15
U.S. retail e-commerce sales CAGR 2017-2024, by product category 16
Year-over-year U.S. e-commerce sales growth in February 2019, by product category 17
Global online shopper per visit spend 2019, by vertical 18
Most popular online shopping categories worldwide 2018 19
Share of U.S. digital commerce spending 2019, by platform 20
Global online shopping preference 2017, by category 21
Shopping cart abandonment rate worldwide 2020, by industry 22
03 Leading brands
Leading fashion e-commerce companies worldwide 2020, by market cap 24
Leading fashion e-commerce companies worldwide 2022, by EV/EBITDA 25
Leading fashion e-commerce companies worldwide 2019-2021, by CAGR 26
Top U.S. retailers e-commerce apparel sales 2017 27
Table of Contents
Top U.S. retailers e-commerce apparel sales growth 2017 28

United States: top 10 fashion online stores 2018, by revenue 29
Top U.S. retailers e-commerce apparel sales share 2017 30
Leading apparel brands listed on Amazon Fashion in the U.S. 2018 31
Number of Amazon private label clothing products in the U.S. 2018 32
U.S. Amazon retail e-commerce sales share 2016-2018, by product category 33
U.S. Amazon fashion market share 2015 and 2020 34
04 Shopping behavior
Top U.S. apparel e-commerce retail traffic share 2018 36
Share of U.S. consumers who would prefer to buy clothing online 2018 37
Average monthly online spending on clothing of U.S. consumers 2018 38
Items per order for clothing online shopping of U.S. consumers 2018 39
Price per order for clothing online shopping of U.S. consumers 2018 40
Good presentation of clothing in an online shop for U.S. consumers 2018 41
Table of Contents
Return rate of online ordered clothing by U.S. consumers 2018 42

Online fashion sales

Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)
U.S. fashion e-commerce value 2015-2021
120
99.1
100
91.7
87.6
E-commerce value in billion U.S. dollars
80 75.8
68
60.2
60
40
20
0
2016 2017 2018* 2019* 2020* 2021*
Note: United States; 2016 to 2017

Further information regarding this statistic can be found on page 44.
2 Source(s): Trendex North America; ID 736612 Online fashion sales
E-commerce share of total retail revenue in the United States as of February 2020, by product category
Online share of total U.S. retail revenue in 2020, by product category
Share of retail revenue
0% 10% 20% 30% 40% 50% 60%
Books, music & video 54.9%
Computer & consumer electronics 42.7%
Toys & hobby 36.8%
Apparel & accessories 28.9%
Office equipment & supplies 26.6%
Other categories 24%
Furniture & home furnishings 23.5%
Health, personal care & beauty 11.1%
Auto & parts 3.9%
Food & beverage 3.2%
Note: United States; February 2019

3 Source(s): eMarketer; Forbes; ID 203043 Online fashion sales
Apparel, footwear and accessories retail e-commerce revenue in the United States from 2017 to 2024 (in million U.S.
dollars)
U.S. fashion and accessories e-retail revenue 2017-2024
180,000
160,000 153,613
146,619
140,000 136,683
124,427
Revenue in million U.S. dollars
120,000
110,602
102,542
100,000
88,331
77,240
80,000
60,000
40,000
20,000
0
2017 2018 2019 2020 2021* 2022* 2023* 2024*
Note: United States; 2017 to 2020; includes clothing, footwear, bags & accessories; forecast adjusted for expected impact of COVID-19
4 Source(s): Statista; Statista Digital Market Outlook; ID 278890 Online fashion sales
Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2018 to 2024
U.S. fashion and accessories e-retail growth 2018-2024
18%
16.1%
16%
14.4%
14%
12.5%
12%
Year-on-year growth
9.8%
10%
7.9%
8% 7.3%
6%
4.8%
4%
2%
0%
2018 2019 2020 2021* 2022* 2023* 2024*
Note: United States; 2018 to 2020; forecast adjusted for expected impact of COVID-19
Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from
2017 to 2024
U.S. fashion and accessories e-retail share 2017-2024
33.0%
32.2%
31.9%
32.0%
31.3%
Percentage of total U.S. e-retail
31.0%
30.6%
29.9%
30.0%
29.5%
29.0%
28.6%
28.0%
27.6%
27.0%
2017 2018 2019 2020 2021* 2022* 2023* 2024*
Note: United States; 2017 to 2020; includes clothing, footwear, bags & accessories; forecast adjusted for expected impact of COVID-19
U.S. online shop and mail-order sales of clothing and clothing accessories from 2003 to 2018 (in million U.S. dollars)
U.S. online shop and mail-order sales of clothing and clothing accessories 2003-2018
Total E-commerce
90,000
80,000
70,000
Value of sales in million U.S. dollars
60,000
50,000
40,000
30,000
20,000
10,000
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Note: United States; 2003 to 2018; includes footwear

7 Source(s): US Census Bureau; ID 185439 Online fashion sales
Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2018, by merchandise line (in
million U.S. dollars)
E-commerce sales of U.S. electronic shopping and mail-order houses 2018
Value of sales in million U.S. dollars
E-commerce Total
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000

Books (includes audio books and e-books) 18,022
19,853
Clothing and clothing accessories (includes footwear) 76,187
84,162
Computer and peripheral equipment, communications equipment, and related products (includes cellular phones) 25,880
28,746
Computer software (includes video game software) 19,545
20,366
Drugs, health aids, and beauty aids 38,391
149,267
Electronics and appliances 51,488
55,353
Food, beer, and wine 14,147
16,092
Furniture and home furnishings 57,922
61,339
Jewelry 7,878
9,962
Audio and video recordings (includes purchased downloads) 10,729
11,532
Office equipment and supplies 10,497
12,137
Sporting goods 19,008
21,713
Toys, hobby goods, and games 18,117
19,312
Other merchandise* 69,977
85,004
Note: United States; 2018; NAICS 45411; E-commerce sales are sales of goods and services where the buyer places an order, or the price and terms of the sale are
negotiated, over an Internet, mobile device (M-commerce), extranet, Electronic Data Interchange (EDI) network, electronic mail, or other comparable online system. Payment
may or may not be made online.
E-commerce as percentage of total electronic shopping sales in the United States in 2018, by merchandise line
Share of U.S. e-commerce in total sales of selected goods 2018
Share of e-commerce sales
0% 20% 40% 60% 80% 100% 120%

Computer software (includes video game software) 96%
Furniture and home furnishings 94.4%
Toys, hobby goods, and games 93.8%
Electronics and appliances 93%
Audio and video recordings (includes purchased downloads) 93%
Books (includes audio books and e-books) 90.8%
Clothing and clothing accessories (includes footwear) 90.5%
Computer and peripheral equipment, communications equipment, and related products (includes cellular phones) 90%
Food, beer, and wine 87.9%
Sporting goods 87.5%
Office equipment and supplies 86.5%
Other merchandise* 82.3%
Nonmerchandise receipts** 81.9%
Jewelry 79.1%
Total Electronic Shopping and Mail-Order Houses (NAICS 4541) 73.8%
Note: United States; 2018; U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)
Total and e-commerce value of retail sales in the United States in 2018, by business (in million U.S. dollars)
Total retail and e-commerce sales in the United States 2018, by business
Business Total E-commerce
Motor vehicles and parts dealers 1,191,321 35,348
Furniture and home furnishings stores 116,895 1,533
Electronics and appliance stores 100,205 2,056
Building materials and garden equipment and supplies dealers 381,313 2,795
Food and beverage stores 745,736 4,837
Health and personal care stores 347,454 744
Gasoline stations (*S) 503,925 -
Clothing and clothing accessories stores 268,163 10,981
Sporting goods, hobby, musical instrument, and book stores 81,179 2,617
General merchandise stores 706,298 -
Miscellaneous store retailers 130,130 -
Nonstore retailers 696,849 453,584
Electronic shopping and mail-order houses 611,743 451,635
Note: United States; 2018

E-commerce sales as percentage of total retail sales in the United States in 2018, by business
Share of retail e-commerce in the United States 2018, by business
Share of e-commerce sales
0% 10% 20% 30% 40% 50% 60% 70% 80%

Electronic shopping and mail-order houses 73.8%
Nonstore retailers 65.1%
Total Retail Trade 9.9%
Clothing and clothing accessories stores 4.1%
Sporting goods, hobby, musical instrument, and book stores 3.2%
Motor vehicle and parts dealers 3%
Electronics and appliance stores 2.1%
Furniture and home furnishings stores 1.3%
Building material and garden equipment and supplies dealers 0.7%
Food and beverage stores 0.6%
Health and personal care stores 0.2%
Miscellaneous store retailers 0%
Gasoline stations 0%
General merchandise stores 0%

NAFTA apparel e-commerce market size in 2017, by country (in billion U.S. dollars)
NAFTA apparel e-commerce value 2017, by country
80
70 68
E-commerce value in billion U.S. dollars
60
50
40
30
20
10
2.4
0.4
0
United States Canada Mexico
Note: Canada, Mexico, United States; 2017

Year-on-year NAFTA apparel e-commerce market growth in 2017, by country (in billion U.S. dollars)
NAFTA apparel e-commerce annual growth 2017, by country
25%
20.9%
20%
Year-on-year growth
15%
13.5%
12.9% 12.9%
10%
5%
0%
United States Canada Mexico NAFTA total
Note: Canada, Mexico, United States; 2017

Category benchmark
Share of digitally influenced in-store retail sales in the United States in 2016, by category
U.S. share of digitally influenced in-store retail sales 2016, by category
Share of influenced in-store retail sales
Mobile Digital
0% 10% 20% 30% 40% 50% 60% 70% 80%

45%
Electronics
69%
36%
Automotive
59%
37%
Home
58%
38%
Category
Children's
57%
38%
Women's
56%
35%
Men's
54%
34%
Health
52%
34%
Beauty
51%
30%
Grocery
46%

15 Source(s): Deloitte; ID 467279 Category benchmark
Retail e-commerce sales CAGR in the United States from 2017 to 2024, by product category
U.S. retail e-commerce sales CAGR 2017-2024, by product category
Compound annual growth rate
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Fashion 16.1%
Electronics & Media 18.1%
Food & Personal Care 3.3%
Furniture & Appliances 9.7%
Toys, Hobby & DIY 2.9%
Total 11.8%

16 Source(s): Statista; Statista Digital Market Outlook; ID 257516 Category benchmark
Year-over-year e-commerce sales growth of selected product categories in the United States as of February 2019
Year-over-year U.S. e-commerce sales growth in February 2019, by product category
Year-on-year sales growth
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Apparel & accessories 14.2%
Auto & parts 14.2%
Books, music & video 14.1%
Computer & consumer electronics 14%
Food & beverage 18.2%
Furniture & home furnishings 15.1%
Health, personal care & beauty 16.3%
Office equipment & supplies 14.7%
Toys & hobby 15.4%
Other categories 15.8%
Note: United States; February 2019

17 Source(s): eMarketer; ID 267143 Category benchmark
Average e-commerce spending per online shopper worldwide per visit as of 1st quarter 2019, by vertical (in U.S.
dollars)
Global online shopper per visit spend 2019, by vertical
Average spend per visit in U.S. dollars
0 1 2 3 4 5 6
Active apparel 5.66
General apparel 3.19
Luxury apparel 3.16
All verticals 2.97
Footwear 2.46
Health and beauty 2.06
Home 1.4
Note: Worldwide; Q1 2019; per-visit average amount

18 Source(s): Salesforce Research; ID 239288 Category benchmark
Share of internet users who have purchased selected products online in the past 12 months as of 2018
Most popular online shopping categories worldwide 2018
Share of respondents
0% 10% 20% 30% 40% 50% 60%
Clothing 57%
Shoes 47%
Consumer electronics 40%
Books, movies, music & games (excluding downloads) 36%
Cosmetics & body care 32%
Bags & accessories 29%
Food & drinks 28%
Household appliances 27%
Furniture & household goods 19%
Sports & outdoor 18%
Toys & baby products 18%
Stationary & hobby supplies 17%
DIY, garden & pets 13%
Note: Worldwide; 2018

19 Source(s): We Are Social; Statista; ID 276846 Category benchmark
Distribution of digital commerce spending in selected product categories in the United States as of 1st quarter 2019,
by platform
Share of U.S. digital commerce spending 2019, by platform
Share of spending
Mobile Desktop
0% 20% 40% 60% 80% 100% 120%

Total digital commerce
Toys & hobbies
Video games, consoles & accessories
Jewelry & watches
Event tickets
Sports & fitness
Digital content
Flowers, greetings & misc. gifts
Furniture, appliances & equipment
Home & garden
Food, baby, pet
Apparel & accessories
Consumer electronics
Computers, peripherals, PDAs
Note: United States; Q1 2019

20 Source(s): comScore; ID 268459 Category benchmark
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
Global online shopping preference 2017, by category
Online In-store
80%
70%
70%
60% 59%
60% 56%
51% 51% 52%
47% 49%
50% 43% 44%
39% 37% 40%
40% 36% 37%
32% 33%
28% 30% 30%
30% 23%
20%
10%
0%
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Note: Worldwide; 2017; 24,471

21 Source(s): PwC; ID 692871 Category benchmark
Online shopping cart abandonment rate in selected industries in March 2020
Shopping cart abandonment rate worldwide 2020, by industry
120%
100% 96.88% 94.36% 92.61% 92.04%

90.91% 90.68% 90.34% 90.13% 89.93% 89.01%
88.05% 87.55% 85.73% 85.49%
84.51% 84.21% 83.97%
79.95%
80% 76.98%
67.92%
60%
Abandonment rate
40%
20%
0%
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Note: Worldwide; March 2020; 500 global brands

22 Source(s): SaleCycle; ID 457078 Category benchmark
Leading brands
Market cap of leading fashion e-commerce companies worldwide as of March 2020 (in million U.S. dollars)
Leading fashion e-commerce companies worldwide 2020, by market cap
Market cap in million U.S. dollars
0 2,000 4,000 6,000 8,000 10,000 12,000
VIP Shop (China)
Zalando (Germany)
boohoo.com (UK)
Farfetch (UK)
Stitch Fix (United States)
ASOS (UK)
The RealReal (United States)
Revolve (United States)
Global Fashion Group (Luxembourg)
Note: Worldwide; March 31, 2020

24 Source(s): S&P Capital IQ; GP Bullhound; ID 245648 Leading brands
Enterprise-value-to-EBITDA (EV/EBITDA) of leading fashion e-commerce companies worldwide from 2020 to 2021
Leading fashion e-commerce companies worldwide 2022, by EV/EBITDA
Factor 2020* 2021* 2022*
VIP Shop (China) 8.8 7.3 6.7
Zalando (Germany) 23.4 14.8 12.1
boohoo.com (UK) 14.5 11.7 9.1
Farfetch (UK) - - 21.3
Stitch Fix (United States) - 26.7 11.3
ASOS (UK) 9.2 4.8 3.9
Revolve (United States) 9.6 7.1 5.5
Global Fashion Group (Luxembourg) - - 1.8

CAGR of leading fashion e-commerce companies worldwide from 2019 to 2021
Leading fashion e-commerce companies worldwide 2019-2021, by CAGR
Revenue EBITDA
Farfetch (United Kingdom) 41% -
boohoo.com (United Kingdom) 34% 29%
The RealReal (United States) 28% -
Zalando (Germany) 16% 16%
Stitch Fix (United States 15% 30%
Revolve (United States) 15% 16%
Global Fashion Group (Luxembourg) 13% -
ASOS (United Kingdom) 12% 46%
VIP Shop (China) 8% 26%

Leading fashion e-commerce retailers in the United States in 2017, by revenue (in billion U.S. dollars)
Top U.S. retailers e-commerce apparel sales 2017
E-commerce sales in billion U.S. dollars
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5
Gap 3.1
L Brands 1.9
Ascena Retail Group 1.3
Urban Outfitters 1.3

Apparel retailer
Lands End 1.3
American Eagle Outfitters 1
Abercrombie & Fitch 0.9
lululemon 0.6
Ralph Lauren 0.58
Express 0.5
Destination XL Group 0.1
Destination Maternity 0.09
Note: United States; 2017; apparel specialty retailers

27 Source(s): Trendex North America; eMarketer; ID 277956 Leading brands
Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2017
Top U.S. retailers e-commerce apparel sales growth 2017
Year on year revenue growth
-10% 0% 10% 20% 30% 40% 50%
Destination Maternity 46.6%
lululemon 27.3%
American Eagle Outfitters 27%
Express 23.4%
Apparel retailer
Gap 21.1%
Abercrombie & Fitch 17%
Urban Outfitters 13.2%
Ascena Retail Group 11.7%
Destination XL Group 10.5%
Lands End 10.3%
Ralph Lauren 0%
L Brands -2.4%
Note: United States; 2017; apparel specialty retailers, yoy e-commerce growth
Most popular online stores in the fashion segment in the United States in 2018, by e-commerce net sales (in million
U.S. dollars)
United States: top 10 fashion online stores 2018, by revenue
e-commerce revenue in million U.S. dollars
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
macys.com 3,881.8
amazon.com 2,514
gap.com 2,385
nordstrom.com 2,244.2
kohls.com 2,133.3
walmart.com 1,466.8
victoriassecret.com 1,322.5
qvc.com 1,285.5
jcpenney.com 1,206.3
zulily.com 1,176

29 Source(s): ecommerceDB.com; ID 646097 Leading brands
E-commerce as percentage of leading fashion retailer sales in the United States in 2017
Top U.S. retailers e-commerce apparel sales share 2017
E-commerce share of sales
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Lands End 87.7%
Urban Outfitters 36.5%
Abercrombie & Fitch 27.9%
American Eagle Outfitters 26.6%

Apparel retailer
Express 23.8%
Destination Maternity 23.5%
lululemon 21.8%
Destination XL Group 21.2%
Ascena Retail Group 20.4%
Gap 19.5%
L Brands 15.3%
Ralph Lauren 8.8%
Note: United States; 2017; apparel specialty retailers

Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listed
Leading apparel brands listed on Amazon Fashion in the U.S. 2018
Number of product listings
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
Nike
Interstate Apparel
Next Level
Gildan
Calvin Klein
Hanes
Sport-Tek
Port Authority
ZeroGravitee
Adidas
Note: United States; 2018; 881,129; Amazon fashion clothing products

31 Source(s): Various sources (TextileFuture, DataWeave); Coresight Research; ID 885476 Leading brands
Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018
Number of Amazon private label clothing products in the U.S. 2018
500
454
450
400
Number of private-label clothing products
350
300
250
200
150
100 91
71 63
50 46
50 38
21
0
Lark & Ro Mae Amazon Essentials Goodthreads Daily ritual HALE Buttoned Down Trailside Supply Co.
Note: United States; 2018; 881,129; Amazon fashion clothing products

32 Source(s): Various sources (TextileFuture, DataWeave); Coresight Research; ID 885428 Leading brands
Distribution of Amazon retail e-commerce sales in the United States from 2016 to 2018, by product category
U.S. Amazon retail e-commerce sales share 2016-2018, by product category
2016 2017 2018
Computer & consumer electronics 28% 26.8% 25.5%
Apparel & accessories 13.4% 14.4% 15.4%
Books / music / video 14.1% 13% 11.9%
Furniture and home furnishings 7.9% 8.4% 9%
Toys & hobby 6.5% 6.6% 6.7%
Health & personal care and beauty 5.4% 5.8% 6.2%
Auto & parts 3% 3% 3%
Office equipment 2.9% 2.9% 2.9%
Food & beverage 1.6% 1.7% 1.8%
Other 17.1% 17.4% 17.6%

33 Source(s): CNBC; eMarketer; ID 936659 Leading brands
Projected fashion market share of Amazon in the United States in 2015 and 2020
U.S. Amazon fashion market share 2015 and 2020
16%
14%
14%
12%
10%
Market share
8%
6%
5%
4%
2%
0%
2015 2020*

34 Source(s): Cowen Group; Bloomberg; ID 524853 Leading brands
Shopping behavior
Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018
Top U.S. apparel e-commerce retail traffic share 2018
Share of e-commerce traffic
0% 5% 10% 15% 20% 25% 30%
Macy's 24.4%
JCPenny 12.5%
Nordstrom 11.8%
Nike 10.9%
Gap Inc. 9.9%
zulily 7.2%
Zappos.com 6.4%
Forever 21 5.9%
Foot Locker 5.6%
Victoria's Secret 5.6%
Note: United States; Q1 2018; includes desctop and mobile

36 Source(s): eMarketer; SimilarWeb; ID 885255 Shopping behavior
Where would you prefer to buy clothing, shoes & accessories?
Share of U.S. consumers who would prefer to buy clothing online 2018
52%
50% 48%
40%
30%
20%
10%
0%
online offline
Note: United States; September 13 to 20, 2018; 18 years and older; 992 Respondents
37 Source(s): Statista Survey; ID 961277 Shopping behavior
How much on average do you usually spend per month on online shopping for clothing, shoes & accessories?
Average monthly online spending on clothing of U.S. consumers 2018
30% 29%
27%
25%
20%
18%
15%
12%
10%
5% 5%
5%
2% 2%
0%
nothing / $0 up to $20 up to $50 up to $100 up to $250 up to $500 more than $500 don't know
Note: United States; September 13 to 20, 2018; 18 years and older; 579 Respondents; consumers who buy clothing, shoes & accessories online
When you shop for clothing, shoes & accessories online, what does an average order contain? If you're not sure,
please estimate.
Items per order for clothing online shopping of U.S. consumers 2018
30%
30%
27%
25%
25%
20%
18%
15%
10%
5%
0%
1 average ordered item or less 2 average ordered items 3 average ordered items 4 or more average ordered items
When you shop for clothing, shoes & accessories online, what is the price of your average order? If you're not sure,
please estimate.
Price per order for clothing online shopping of U.S. consumers 2018
35%
32%
30% 29%
25%
20%
15%
13%
11%
10% 9%
6%
5%
1%
0%
nothing, $0 $1-5 $6-20 $21-50 $51-100 $101-200 more than $200
How should clothing, shoes and accessories be presented in an online shop for you to find them attractive?
Good presentation of clothing in an online shop for U.S. consumers 2018
80% 78%
70% 66%
60%
53%
50%
40%
30%
25%
20%
20%
10%
3%
1%
0%
detailed description reviews by previous 360-degree few of the videos of the product tips on the use and other none of the above
and information on the byers product maintenance
product
How many in percent of your online orders of clothing, shoes & accessories do you return? We are referring to the
number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
Return rate of online ordered clothing by U.S. consumers 2018
53%
50%
40%
30%
25%
20%
10%
10%
7%
3%
2%
0%
0% 1-10% 11-25% 26-50% 51-75% 76-100%
References
Apparel e-commerce market size in the United States from 2016 to 2021 (in billion U.S. dollars)
U.S. fashion e-commerce value 2015-2021
Description
Source and methodology information
This timeline shows the U.S. fashion e-commerce market value from 2016 to 2021. In 2017, the value of e-
Source(s) Trendex North America commerce apparel sales in the United States amounted to 68 billion U.S. dollars and is projected to close in on
100 billion U.S. dollars in 2021.
Conducted by Trendex North America
Survey period 2016 to 2017
Region(s) United States
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Trendex North America
Publication date October 2018
Original source 2018 Summer Issue of Nafta Apparel Ecommerce Newsletter, page 9
Website URL visit the website
Notes: *Forecast
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44 References
E-commerce share of total retail revenue in the United States as of February 2020, by product category
Online share of total U.S. retail revenue in 2020, by product category
Description
This statistic shows the e-commerce share of total retail revenue in the United States as of February 2020,
Source(s) eMarketer; Forbes sorted by product category. According to the findings, digital sales accounted for 54.9 percent of retail revenues
in the books, music, and video segment.
Conducted by eMarketer
Survey period February 2019
Age group n.a.
Published by eMarketer; Forbes
Publication date March 2020
Original source forbes.com
Notes: n.a.
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45 References
Apparel, footwear and accessories retail e-commerce revenue in the United States from 2017 to 2024 (in million U.S.
dollars)
U.S. fashion and accessories e-retail revenue 2017-2024
Description
This statistic represents U.S. revenue generated with online apparel and accessories retail sales between 2017
Source(s) Statista; Statista Digital Market Outlook and 2024. In 2019, retail e-commerce revenues from apparel and accessories sales amounted to 102.5 billion
U.S. dollars and are projected to increase to 153.6 billion U.S. dollars in 2024.
Conducted by Statista Digital Market Outlook
Age group n.a.
Special characteristics includes clothing, footwear, bags & accessories; forecast adjusted for
expected impact of COVID-19
Published by Statista
Publication date July 2020
Original source Statista Digital Market Outlook
Notes: *Forecast The eCommerce market segment Fashion includes the online trade
of articles of apparel (for men, women and children), shoes and shoe care
products (e.g. cleaning products) as well as accessories and bags (e.g. hats,
scarves, gloves and leather bags, suitcases, purses and briefcases). Dedica [...]
For more information visit our Website
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46 References
Apparel, footwear and accessories retail e-commerce sales growth in the United States from 2018 to 2024
U.S. fashion and accessories e-retail growth 2018-2024
Description
This statistic presents the year-on-year growth of apparel, footwear and accessories retail e-commerce sales in
Source(s) Statista; Statista Digital Market Outlook the United States from 2018 to 2024. In 2019, fashion e-retail sales grew 16.1 percent compared to the
previous year.
Age group n.a.
Special characteristics forecast adjusted for expected impact of COVID-19
Notes: *Forecast The e-Commerce market encompasses the sale of physical goods via
a digital channel to a private end user (B2C). Incorporated in this definition are
purchases via desktop computer (including notebooks and laptops) as well as
purchases via mobile devices such as smartphones and tablets. The [...] For
more information visit our Website
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47 References
Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from
2017 to 2024
U.S. fashion and accessories e-retail share 2017-2024
Description
The forecast shows the projected share of apparel and accessories as percentage of total U.S. e-retail sales
Source(s) Statista; Statista Digital Market Outlook from 2017 to 2024. In 2019, online fashion sales accounted for 29.9 percent of total retail e-commerce sales in
the United States.
Age group n.a.
Special characteristics includes clothing, footwear, bags & accessories; forecast adjusted for
expected impact of COVID-19
Notes: *Forecast The e-Commerce market encompasses the sale of physical goods via
a digital channel to a private end user (B2C). Incorporated in this definition are
purchases via mobile devices such as smartphones and tablets. The [...] For
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48 References
U.S. online shop and mail-order sales of clothing and clothing accessories from 2003 to 2018 (in million U.S. dollars)
U.S. online shop and mail-order sales of clothing and clothing accessories 2003-2018
Description
This timeline shows the sales figures for clothing and clothing accessories, including footwear, of U.S. electronic
Source(s) US Census Bureau shopping and mail-order houses since 2003. In 2018, the value of clothing e-commerce sales was almost 76.2
billion U.S. dollars, up from 61.2 billion U.S. dollars in 2016.
Conducted by US Census Bureau
Age group n.a.
Special characteristics includes footwear
Published by US Census Bureau
Publication date February 2020
Original source 2018 Annual Retail Trade Survey (ARTS)
Notes: n.a.
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49 References
Total and e-commerce sales of U.S. electronic shopping and mail-order houses in 2018, by merchandise line (in
million U.S. dollars)
E-commerce sales of U.S. electronic shopping and mail-order houses 2018
Description
This statistic shows the total and e-commerce sales figures of U.S. electronic shopping and mail-order house
Source(s) US Census Bureau sales in 2018. During that year, e-commerce sales of computer software (includes video game software) was
worth 19.55 billion U.S. dollars, while its total sales amount was worth 20.37 billion U.S. dollars.
Survey period 2018
Age group n.a.
Special characteristics NAICS 45411; E-commerce sales are sales of goods and services where
the buyer places an order, or the price and terms of the sale are
negotiated, over an Internet, mobile device (M-commerce), extranet,
Electronic Data Interchange (EDI) network, electronic mail, or other
comparable online system. Payment may or may not be made online.
Original source 2018 Annual Retail Trade Survey (ARTS)
Notes: Source states that estimates are shown in millions of dollars and are based on
data from the Annual Retail Trade Survey. Estimates have been adjusted using
final results of the 2012 Economic Census. *Includes other merchandise such
as collectibles, souvenirs, auto parts and accessories, hardware, an [...] For
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50 References
E-commerce as percentage of total electronic shopping sales in the United States in 2018, by merchandise line
Share of U.S. e-commerce in total sales of selected goods 2018
Description
In 2018, e-commerce sales accounted for 93 percent of total electronics and appliances sales of U.S. electronic
Source(s) US Census Bureau shopping and mail-order houses in the United States. This represents a 13.4 percent growth from the previous
year.
Survey period 2018
Age group n.a.
Special characteristics U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)
Publication date May 2020
Original source 2018 E-stats report, U.S. Electronic Shopping and Mail-Order Houses
(NAICS 4541), table 5
Notes: *Includes other merchandise such as collectibles, souvenirs, auto parts and
accessories, hardware, and lawn and garden equipment and supplies.
**Includes nonmerchandise receipts such as auction commissions, customer
training, customer support, advertising, and shipping and handling.
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51 References
Total and e-commerce value of retail sales in the United States in 2018, by business (in million U.S. dollars)
Total retail and e-commerce sales in the United States 2018, by business
Description
In 2018, clothing and clothing accessories stores generated 10.98 billion U.S. dollars through retail e-commerce
Source(s) US Census Bureau sales, up from 9.37 billion U.S. dollars in the previous year. This represents a 17.1 percent year-over-year
growth. E-commerce accounted for 4.1 percent of U.S. retail sales in the clothing accessories segment.
Survey period 2018
Age group n.a.
Original source 2018 E-stats report, U.S. Retail Trade Sales, table 4
Notes: Estimates include data for businesses with or without paid employees and are
subject to revision. *S - Estimate does not meet publication standards because
of high sampling variability (coefficient of variation is greater than 30%), poor
response quality (total quantity response rate is less than 50 [...] For more
information visit our Website
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52 References
E-commerce sales as percentage of total retail sales in the United States in 2018, by business
Share of retail e-commerce in the United States 2018, by business
Description
In 2018, 4.1 percent of clothing and clothing accessories retail trade sales were generated through e-
Source(s) US Census Bureau commerce. Overall, e-commerce accounted for 9.9 percent of total U.S. retail sales that year. According to a
recent U.S. Census Bureau report, e-commerce sales represented 9.9 percent of the total retail sales in the
Conducted by US Census Bureau United States in 2018. Private consumers are however not the biggest beneficiaries of new technologies, but
the United States manufacturing and wholesale sectors, where, in 2018, e-commerce accounted for 67.3
Survey period 2018 percent of the total number of manufacturing shipments and 32.3 percent of wholesale shipments were also a
result of online transactions. In a ranking of the leading e-retailers in North America, Amazon.com is the
Region(s) United States undisputable leader, having sold merchandise worth almost 171 billion U.S. dollars in 2019 in the North
American market . Amazon is also number one in terms of number of monthly visitors , having an average of
Number of respondents n.a. 206 million visitors per month, significantly more than scored by Walmart , with almost 132 million users. Some
of the most popular e-commerce categories of products are music and videos, with electronic sales of CDs,
Age group n.a.
DVDs and co. representing over 90 percent of total sales of such merchandise.
Original source 2018 E-stats report, U.S. Retail Trade Sales, table 4
Notes: *S - Estimate does not meet publication standards because of high sampling
variability (coefficient of variation is greater than 30%), poor response quality
(total quantity response rate is less than 50%), or other concerns about the
estimate's quality. Unpublished estimates derived from this table [...] For more
information visit our Website
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53 References
NAFTA apparel e-commerce market size in 2017, by country (in billion U.S. dollars)
NAFTA apparel e-commerce value 2017, by country
Description
This timeline shows the NAFTA fashion e-commerce market value in 2017, sorted by country. In the most
Source(s) Trendex North America recently measured period, the U.S. e-commerce sales value of apparel amounted to 68 billion U.S. dollars. The
Canadian fashion e-commerce market reached 2.4 billion U.S. dollars.
Survey period 2017
Region(s) Canada, Mexico, United States
Age group n.a.
Notes: n.a.
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54 References
Year-on-year NAFTA apparel e-commerce market growth in 2017, by country (in billion U.S. dollars)
NAFTA apparel e-commerce annual growth 2017, by country
Description
This timeline shows the year-on-year NAFTA fashion e-commerce market growth in 2017, sorted by country. In
Source(s) Trendex North America Canada, the e-commerce fashion market grew 13.5 in the measured period. The overall NAFTA e-commerce
fashion market growth was 12.9 percent.
Survey period 2017
Region(s) Canada, Mexico, United States
Age group n.a.
Notes: n.a.
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55 References
Share of digitally influenced in-store retail sales in the United States in 2016, by category
U.S. share of digitally influenced in-store retail sales 2016, by category
Description
This statistic shows the share of digitally influenced in-store retail sales in the United States in 2016, by category.
Source(s) Deloitte In that year, 69 percent of electronics bound shoppers had gathered information digitally before deciding what
to buy.
Conducted by Deloitte
Survey period 2016
Age group n.a.
Published by Deloitte
Publication date September 2016
Original source The New Digital Divide, page 12
Notes: n.a.
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56 References
Retail e-commerce sales CAGR in the United States from 2017 to 2024, by product category
U.S. retail e-commerce sales CAGR 2017-2024, by product category
Description
This statistic shows the compound annual growth rate of selected retail e-commerce categories in the United
Source(s) Statista; Statista Digital Market Outlook States from 2017 to 2024. During this period of time, the CAGR of the e-retail fashion segment is projected to
amounted to 3.3 percent.
Age group n.a.
Publication date January 2020
Original source Digital Market Outlook
Notes: The eCommerce market encompasses the sale of physical goods via a digital
channel to a private end user (B2C). Incorporated in this definition are
purchases via mobile devices such as smartphones and tablets. The following
a [...] For more information visit our Website
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57 References
Year-over-year e-commerce sales growth of selected product categories in the United States as of February 2019
Year-over-year U.S. e-commerce sales growth in February 2019, by product category
Description
This statistic presents the year-over-year e-commerce sales growth of selected product categories in the United
Source(s) eMarketer States as of February 2019. As of the given period, the product category with the highest year-over-year growth
rate in e-commerce sales was food and beverage, which had a growth rate of 18.2 percent. Coming in second
Conducted by eMarketer was the category of health, personal care, and beauty with a reported YoY growth rate of 16.3 percent.
Survey period February 2019
Age group n.a.
Published by eMarketer
Original source emarketer.com
Notes: n.a.
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58 References
Average e-commerce spending per online shopper worldwide per visit as of 1st quarter 2019, by vertical (in U.S.
dollars)
Global online shopper per visit spend 2019, by vertical
Description
This statistic presents information on the average e-commerce spending per online shopper worldwide per visit
Source(s) Salesforce Research as of the first quarter of 2019, sorted by vertical. During the measured period, online shoppers spent an
average of 3.16 U.S. dollars per visits to luxury apparel properties.
Conducted by Salesforce Research
Survey period Q1 2019
Region(s) Worldwide
Age group n.a.
Special characteristics per-visit average amount
Published by Salesforce Research
Original source Shopping Index Q1 2019
Notes: Data is based on 1.4 billion visits from 500+ million shoppers to 1,045 digital
commerce sites in 37 countries.
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59 References
Share of internet users who have purchased selected products online in the past 12 months as of 2018
Most popular online shopping categories worldwide 2018
Description
As of 2018, 57 percent of global internet users had purchased fashion-related products through the internet,
Source(s) We Are Social; Statista making apparel the most popular online shopping category worldwide. Footwear was ranked second with a 47
percent online purchase reach. Online shopping There were a total of 258.9 million digital buyers in the United
Conducted by Statista States in 2018 . This figure is projected to increase to over 307 million buyers in 2023, reaching 79.2 and 90.8
percent of U.S. internet users respectively . The fastest-growing e-commerce categories are food and beverages
Survey period 2018 with a 12.7 percent CAGR between 2017 and 2023, compared to an average industry growth of 8.7 percent.
Online retail in the United States Overall, customers in the United States were satisfied with e-retail as a whole
Region(s) Worldwide and online retail scored 82 out of 100 points in the 2018 ACSI (American Customer Satisfaction Index). After
years of being the highest-scored online retailer, customer satisfaction with Amazon decreased to 82/100
Number of respondents n.a. points, keeping in line with the industry average. In February 2019, Amazon accounted for nearly half of the
retail e-commerce market in the United States and second-ranked eBay did not even reach double digits.
Age group n.a.
Special characteristics purchased in the past 12 months
Published by We Are Social
Original source Q4 2018 Global Digital Statshot, page 15
Notes: n.a.
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60 References
Distribution of digital commerce spending in selected product categories in the United States as of 1st quarter 2019,
by platform
Share of U.S. digital commerce spending 2019, by platform
Description
This statistic shows the distribution of digital e-commerce spending in the United States in selected product
Source(s) comScore categories, sorted by channel. In the first quarter of 2019, mobile commerce accounted for 18 percent of
consumer electronics sales. The average share of mobile commerce within total digital sales was 28 percent.
Conducted by comScore
Age group n.a.
Published by comScore
Original source State of Online Retail 2019, page 10
Notes: Values may not add up to 100 percent due to rounding.
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61 References
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
Global online shopping preference 2017, by category
Description
This statistic presents the online or in-store shopping preference for selected product categories by consumers
Source(s) PwC worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to
purchase books, movies, and video games online.
Conducted by PwC
Survey period 2017
Region(s) Worldwide
Number of respondents 24,471
Age group n.a.
Published by PwC
Original source Total Retail 2017 - Global, page 34
Notes: Which method do you most prefer for buying your purchases in the following
product categories? The source does not provide an exact date of survey.
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62 References
Online shopping cart abandonment rate in selected industries in March 2020
Shopping cart abandonment rate worldwide 2020, by industry
Description
In March 2020, 88.05 percent of online shopping orders were abandoned, i.e. not converted into a purchase.
Source(s) SaleCycle Automotive had the highest cart abandonment rates out of all measured categories with an 96.88 percent
abandonment rate. Online shopping abandonment Wishful thinking, planning a dream vacation, just checking
Conducted by SaleCycle how expensive the total order is going to be... there are many reasons why consumers put together an order
and end up abandoning it. Online travel bookers in particular are keen to shop around for deals and wait for
Survey period March 2020 the best day to book flights and hotels. Many online travel agencies (OTA) are dedicated to comparing prices ,
and countless blog entries encourage travelers to book their flights at certain times on specific days to save
Region(s) Worldwide cash or get better value for money. For digital shoppers in the United States, the primary reason for
abandoning an online shopping order is too high shipping costs, followed by discount codes that do not work.
Number of respondents 500 global brands Online order conversions Despite the significant cart abandonment rates of selected online purchase
categories, global online shopping conversion rates have been improving on the whole. In the first half of 2018,
Age group n.a.
total e-commerce conversion increased by five percent year-over-year , with mobile conversions growing by
11.6 percent.
Published by SaleCycle
Original source salecycle.com
Notes: n.a.
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63 References
Market cap of leading fashion e-commerce companies worldwide as of March 2020 (in million U.S. dollars)
Leading fashion e-commerce companies worldwide 2020, by market cap
Description
With a market cap of over 10.4 billion U.S. dollars, VIP Shop ranks first among the leading fashion e-commerce
Source(s) S&P Capital IQ; GP Bullhound companies worldwide. According to March 2020 data compiled by GP Bullhound , the Guangzhou-based
company ranks ahead of competitors Zalando, StartToday, and boohoo.com. Second-ranked Zalando's market
Conducted by S&P Capital IQ cap amounted to 9.56 billion U.S. dollars.
Survey period March 31, 2020
Region(s) Worldwide
Age group n.a.
Published by GP Bullhound
Publication date April 2020
Original source Global Marketplaces Perspectives Q1 2020, page 31
Notes: n.a.
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64 References
Enterprise-value-to-EBITDA (EV/EBITDA) of leading fashion e-commerce companies worldwide from 2020 to 2021
Leading fashion e-commerce companies worldwide 2022, by EV/EBITDA
Description
As of March 2020, VIP Shop had the lowest enterprise-value-to-EBITDA multiple in the fashion e-commerce
Source(s) S&P Capital IQ; GP Bullhound segment. According to GP Bullhound , German platform Zalando had the biggest EV/EBITDA multiple with 23.4x.
Conducted by S&P Capital IQ
Region(s) Worldwide
Age group n.a.
Notes: *Forecast Empty values = not measured/not available
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65 References
CAGR of leading fashion e-commerce companies worldwide from 2019 to 2021
Leading fashion e-commerce companies worldwide 2019-2021, by CAGR
Description
In March 2020, UK-based online fashion retailers Farfetch was projected to have the biggest revenue growth in
Source(s) S&P Capital IQ; GP Bullhound the online fashion vertical with a 2019 to 2021 compound annual growth rate (CAGR) of 41 percent. According
to GP Bullhound , Farfetch had a March 2020 market cap of 2.68 billion U.S. dollars .
Conducted by S&P Capital IQ
Region(s) Worldwide
Age group n.a.
Notes: Empty values = not measured
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66 References
Leading fashion e-commerce retailers in the United States in 2017, by revenue (in billion U.S. dollars)
Top U.S. retailers e-commerce apparel sales 2017
Description
This statistic presents a ranking of the leading fashion e-commerce retailers in the United States in 2016. During
Source(s) Trendex North America; eMarketer the measured period, the Gap was ranked first with 3.1 billion U.S. dollars in apparel and accessory e-
commerce sales.
Survey period 2017
Age group n.a.
Special characteristics apparel specialty retailers
Notes: n.a.
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67 References
Year-on-year revenue growth of leading fashion e-commerce retailers in the United States in 2017
Top U.S. retailers e-commerce apparel sales growth 2017
Description
This statistic presents a ranking of the year-on-year revenue growth of the leading fashion e-commerce retailers
Source(s) Trendex North America; eMarketer in the United States in 2017. During the measured period, Destination Maternity was ranked first with a y-o-y
apparel and accessory e-commerce sales growth of 46.6 percent.
Survey period 2017
Age group n.a.
Special characteristics apparel specialty retailers, yoy e-commerce growth
Notes: n.a.
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68 References
Most popular online stores in the fashion segment in the United States in 2018, by e-commerce net sales (in million
U.S. dollars)
United States: top 10 fashion online stores 2018, by revenue
Description
In 2018, fashion e-commerce accounted for roughly 20.4 percent of the total fashion retail sales in the United
Source(s) ecommerceDB.com States and has continued to experience a steady annual growth rate since 2003. In 2018, U.S. retail e-
commerce revenue from the sale of fashion apparels, footwear and accessories amounted to an estimated 102
Conducted by ecommerceDB.com billion U.S. dollars and is projected to grow to almost 146 billion U.S. dollars by 2023. Macy`s Macy's, Inc. is an
American company operating within a range of different consumer goods industries, headquartered in
Survey period 2019 Cincinnati, United States. It operates the department stores Macy's and Bloomingdale's. As of 2018, the
company employed around 130, 000 people. Macy's Herald Square, located at Herald Square in the Manhattan
Region(s) United States borough of New York City, acts as the company's flagship store. The department store retailer operated a total
of 867 stores around the world, of which 360 were company owned as of 2018 The Gap, Inc. The Gap.com, Inc.
Number of respondents n.a. is an American clothing and accessories retailer based in San Francisco, California and was founded in 1969 by
Donald and Doris Fisher. The Gap is a major international clothing retailer and brand. The Gap, Inc. also owns
Age group n.a.
and operates the Old Navy, Banana Republic, Athleta, and Intermix brands. In 2018, The Gap, Inc. operated a
total of 3, 666 stores. The majority of the company`s stores are in North America, with 758 Gap stores
throughout the region as of 2018.
Published by ecommerceDB.com
Publication date December 2019
Original source ecommerceDB.com
Notes: The e-commerce market encompasses the sale of physical goods via a digital
channel to a private end user (B2C). Incorporated in this definition are
purchases via mobile devices such as smartphones and tablets. The following
[...] For more information visit our Website
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69 References
E-commerce as percentage of leading fashion retailer sales in the United States in 2017
Top U.S. retailers e-commerce apparel sales share 2017
Description
This statistic presents the e-commerce share of sales of the leading fashion retailers in the United States in
Source(s) Trendex North America; eMarketer 2017. During the measured period, 87.7 percent of Lands End's fashion sales were online. E-commerce
accounted for 8.8 percent of Ralph Lauren's apparel sales that year.
Survey period 2017
Age group n.a.
Special characteristics apparel specialty retailers
Notes: n.a.
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70 References
Most popular apparel brands listed on Amazon Fashion in the United States as of 2018, by number of products listed
Leading apparel brands listed on Amazon Fashion in the U.S. 2018
Description
This statistic presents the top 10 brands listed on Amazon Fashion in the United States as of 2018, by number
Source(s) Various sources (TextileFuture, DataWeave); Coresight Research of products listed. According to the findings, the top brand listed on Amazon Fashion by the highest number of
product listings was Nike with 16,764 listings.
Conducted by Coresight Research; Various sources (DataWeave)
Survey period 2018
Age group n.a.
Special characteristics Amazon fashion clothing products
Published by Various sources (TextileFuture)
Original source textile-future.com
Notes: n.a.
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71 References
Number of Amazon private label clothing products on Amazon Fashion in the United States as of 2018
Number of Amazon private label clothing products in the U.S. 2018
Description
This statistic presents the number of Amazon private label clothing products on Amazon Fashion in the United
Source(s) Various sources (TextileFuture, DataWeave); Coresight Research States as of 2018. According to the findings, the private label brand Lark & Ro had a total of 454 clothing
products on Amazon Fashion to select from, while in comparison the brand Mae offered a selection of up to 91
Conducted by Coresight Research; Various sources (DataWeave) clothing products.
Survey period 2018
Age group n.a.
Special characteristics Amazon fashion clothing products
Published by Various sources (TextileFuture)
Original source textile-future.com
Notes: n.a.
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72 References
Distribution of Amazon retail e-commerce sales in the United States from 2016 to 2018, by product category
U.S. Amazon retail e-commerce sales share 2016-2018, by product category
Description
This statistic presents the distribution of Amazon retail e-commerce sales in the United States from 2016 to
Source(s) CNBC; eMarketer 2018, sorted by product category. In 2018, computer and consumer electronics sales accounted for 25.5
percent of e-retail sales on the U.S. Amazon platform.
Age group n.a.
Published by CNBC
Original source cnbc.com
Notes: Includes products ordered using Amazon.com (browser or app), regardless of

the method of payment or fulfillment; exclude travel and event tickets, Amazon
Web Services (AWS) sales, advertising services and credit card agreements.
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73 References
Projected fashion market share of Amazon in the United States in 2015 and 2020
U.S. Amazon fashion market share 2015 and 2020
Description
This statistic presents a projection of Amazon's fashion market share in the United States in 2015 and 2020. In
Source(s) Cowen Group; Bloomberg 2015, the online retail platform was estimated to account for five percent of the U.S. apparel and accessories
market.
Conducted by Cowen Group
Survey period 2015
Age group n.a.
Published by Bloomberg New Energy Finance
Original source bloomberg.com
Notes: n.a.
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74 References
Distribution of e-commerce traffic among the leading apparel retailers in the United States as of 1st quarter 2018
Top U.S. apparel e-commerce retail traffic share 2018
Description
This statistic presents the share of apparel retailer's e-commerce traffic among the top ten apparel retailers in
Source(s) eMarketer; SimilarWeb the United States as of the first quarter 2018. According to the findings, Macy's share of the total e-commerce
traffic among the top ten apparel retailers in the United States amounted to 24.4 percent. JCPenny on the other
Conducted by SimilarWeb hand ranked second, with a relative share of 12.5 percent of the total apparel retail e-commerce traffic among
the top ten.
Age group n.a.
Special characteristics includes desctop and mobile
Published by eMarketer
Original source retail.emarketer.com
Notes: Figures may not add up to 100 percent due to rounding. Top apparel retailer's
ranked by average monthly e-commerce traffic.
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75 References
Where would you prefer to buy clothing, shoes & accessories?
Share of U.S. consumers who would prefer to buy clothing online 2018
Description
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 52
Source(s) Statista Survey percent of the respondents stated that they would prefer to buy clothing, shoes & accessories online. The
Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the
Conducted by Statista survey including various column headings.
Survey period September 13 to 20, 2018
Number of respondents 992
Age group 18 years and older
Original source statista.com
Notes: n.a.
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76 References
How much on average do you usually spend per month on online shopping for clothing, shoes & accessories?
Average monthly online spending on clothing of U.S. consumers 2018
Description
Source(s) Statista Survey percent of the respondents stated that they are spending up to $50 per month on online shopping for clothing,
shoes & accessories. The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains
Conducted by Statista the complete tables for the survey including various column headings.
Special characteristics consumers who buy clothing, shoes & accessories online
Notes: n.a.
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77 References
When you shop for clothing, shoes & accessories online, what does an average order contain? If you're not sure,
please estimate.
Items per order for clothing online shopping of U.S. consumers 2018
Description
Source(s) Statista Survey percent of the respondents stated that their average order for clothing, shoes & accessories in an online shop
contains 2 items. The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the
Conducted by Statista complete tables for the survey including various column headings.
Notes: n.a.
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78 References
When you shop for clothing, shoes & accessories online, what is the price of your average order? If you're not sure,
please estimate.
Price per order for clothing online shopping of U.S. consumers 2018
Description
Source(s) Statista Survey percent of the respondents stated that their average order for clothing, shoes & accessories in an online shop
costs between $21 and $50. The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018
Conducted by Statista contains the complete tables for the survey including various column headings.
Notes: n.a.
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79 References
How should clothing, shoes and accessories be presented in an online shop for you to find them attractive?
Good presentation of clothing in an online shop for U.S. consumers 2018
Description
Source(s) Statista Survey percent of the respondents stated that a detailed description and information on the product is an attractive
presentation in an online shop. The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018
Conducted by Statista contains the complete tables for the survey including various column headings.
Notes: multiple answers were possible
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80 References
How many in percent of your online orders of clothing, shoes & accessories do you return? We are referring to the
number of deliveries, no matter how many items they contain. If you're not sure, please estimate.
Return rate of online ordered clothing by U.S. consumers 2018
Description
Source(s) Statista Survey percent of the respondents stated that they return about from 1 up to 10 percent of online orders for clothing,
shoes & accessories The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains
Conducted by Statista the complete tables for the survey including various column headings.
Notes: n.a.
Back to statistic
81 References

Fashion E-Commerce in The United States

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Fashion E-Commerce in The United States

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Fashion e-commerce in the United States

FASHION E-COMMERCE IN THE UNITED STATES

01 Online fashion sales

Top U.S. retailers e-commerce apparel sales growth 2017 28

Return rate of online ordered clothing by U.S. consumers 2018 42

Online fashion sales

Note: United States; 2016 to 2017

Share of retail revenue

0% 10% 20% 30% 40% 50% 60%

Books, music & video 54.9%

Computer & consumer electronics 42.7%

Toys & hobby 36.8%

Apparel & accessories 28.9%

Office equipment & supplies 26.6%

Other categories 24%

Furniture & home furnishings 23.5%

Health, personal care & beauty 11.1%

Auto & parts 3.9%

Food & beverage 3.2%

Note: United States; February 2019

Note: United States; 2003 to 2018; includes footwear

Value of sales in million U.S. dollars

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000

Share of e-commerce sales

0% 20% 40% 60% 80% 100% 120%

Business Total E-commerce

Motor vehicles and parts dealers 1,191,321 35,348

Furniture and home furnishings stores 116,895 1,533

Electronics and appliance stores 100,205 2,056

Food and beverage stores 745,736 4,837

Health and personal care stores 347,454 744

Gasoline stations (*S) 503,925 -

Clothing and clothing accessories stores 268,163 10,981

General merchandise stores 706,298 -

Miscellaneous store retailers 130,130 -

Nonstore retailers 696,849 453,584

Electronic shopping and mail-order houses 611,743 451,635

Note: United States; 2018

Share of e-commerce sales

0% 10% 20% 30% 40% 50% 60% 70% 80%

Note: United States; 2018

Note: Canada, Mexico, United States; 2017

Note: Canada, Mexico, United States; 2017

Share of influenced in-store retail sales

0% 10% 20% 30% 40% 50% 60% 70% 80%

Note: United States; 2016

Compound annual growth rate

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Electronics & Media 18.1%

Food & Personal Care 3.3%

Furniture & Appliances 9.7%

Toys, Hobby & DIY 2.9%

Note: United States; 2017 to 2024

Year-on-year sales growth

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Apparel & accessories 14.2%

Auto & parts 14.2%

Books, music & video 14.1%

Computer & consumer electronics 14%

Food & beverage 18.2%

Furniture & home furnishings 15.1%

Health, personal care & beauty 16.3%

Office equipment & supplies 14.7%