MARKETING RESEARCH

CONSUMEER PRODUCTS

Assignment 01

Submitted By: MEHAK MUJEEB

 MARKETING RESEARCH
CONSUMER PRODUCTS
CONVENIENCE PRODUCTS
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Article Name: Perceptual Mapping of Soap Product In Packaging Design (Case Study:

Lifebuoy and Lux Body Wash) In Manado City By Using Multidimensional

Scaling Analysis

Author’s Name: Veisy V.F. Kasenda

S. L. H. V. Joyce lapian

Willem J. F. A. Tumbuan

Publishing: September 2017

Citation:

 MLA Kasenda, Veisy VF, SLHV Joyce Lapian, and Willem JFA Tumbuan. "PERCEPTUAL
MAPPING OF SOAP PRODUCT IN PACKAGING DESIGN (CASE STUDY: LIFEBUOY AND
LUX BODY WASH) IN MANADO CITY BY USING MULTIDIMENSIONAL SCALING
ANALYSIS." Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 5.3
(2018)
 APA Kasenda, V. V., Lapian, S. J., & Tumbuan, W. J. (2018). PERCEPTUAL MAPPING OF
SOAP PRODUCT IN PACKAGING DESIGN (CASE STUDY: LIFEBUOY AND LUX BODY
WASH) IN MANADO CITY BY USING MULTIDIMENSIONAL SCALING ANALYSIS. Jurnal
EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 5(3)
 CHICAGO Kasenda, Veisy VF, SLHV Joyce Lapian, and Willem JFA Tumbuan.
"PERCEPTUAL MAPPING OF SOAP PRODUCT IN PACKAGING DESIGN (CASE STUDY:
LIFEBUOY AND LUX BODY WASH) IN MANADO CITY BY USING MULTIDIMENSIONAL
SCALING ANALYSIS." Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan
Akuntansi 5, no. 3 (2018).
 HARVARD Kasenda, V.V., Lapian, S.J. and Tumbuan, W.J., 2018. PERCEPTUAL MAPPING
OF SOAP PRODUCT IN PACKAGING DESIGN (CASE STUDY: LIFEBUOY AND LUX BODY

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 WASH) IN MANADO CITY BY USING MULTIDIMENSIONAL SCALING ANALYSIS. Jurnal
EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 5(3).
 VANCOUVER Kasenda VV, Lapian SJ, Tumbuan WJ. PERCEPTUAL MAPPING OF SOAP
PRODUCT IN PACKAGING DESIGN (CASE STUDY: LIFEBUOY AND LUX BODY WASH)
IN MANADO CITY BY USING MULTIDIMENSIONAL SCALING ANALYSIS. Jurnal EMBA:
Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. 2018 Jan 9;5(3).

References:

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Article Name: Making a market for alternatives: marketing devices and the qualification of

a vegan milk substitute

Author’s Name: Christian Fuentes & Maria Fuentes

Publishing: 25 May 2017

Citation:

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References:

SHOPPING PRODUCTS

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Article Name: Mobile shopping: a classification framework and literature review

Author’s Name: Michael Groß

Publishing: 2015

Citation:

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Reference:

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Article Name: Intelligent Refrigerator based on Internet of Things

Author’s Name: Shouming Qiao

Hongzhen Zhu,

Lijuan Zheng

Jianrui Ding

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Publishing: 2017

Citation:

Reference:

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SPECIALITY PRODUCTS

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Article Name: SUPPLY CHAIN MAPPING OF APPAREL EXPORT FROM BANGLADESH TO THE
USA MARKET – A CASE STUDY FROM BUYER’S PERSPECTIVE

Author’s Name: Md. Abu Hasan

Publishing: August 2018

Citation:

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References:

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Article Name: RETAIL SALES PROMOTION IN INDIAN APPAREL INDUSTRY

Author’s Name: Tapas Ranjan Moharana

Subidita Pattanaik

Publishing: Jan-March 2016

Citation:

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REFERENCES:

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UNSORTED PRODUCTS
Article Name: Sources of New Life Insurance Product Ideas in LIC of India

Author’s Name: Furquan Uddin

Publishing: 2018

Citations:

REFERENCES:

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