Customer Analytics at Big Basket- Product Recommendations

Group 3

Shubhro Chakravarty
Nishat Alam Choudhary
Aman Kumar
Akshay Agrawal
Surendra Khangwal
 Case Problem

• Customers have to go through a huge variety of products.

• Increasing competition in the online grocery retail market.

 Case Facts
• Bigbasket.com is the India’s largest online grocery and food store.

• According to Ernst and Young publications, India is among the top 10 food
and grocery markets in the world, with an estimated size of INR 22.5 trillion.

• Presence of organized players is less than 5%.

• The size of online grocery retailing market is around INR 40 billion, which
is less than 1% and it is growing at a rate of more than 35% CAGR.

• Big Basket has a customer base of 3,50,000 with an order growth rate of
30% every month.
 Sales Trend
• Loss of sales across

• fruits and vegetable

• dals and pulses

• Glucose, Marie and Milk Biscuits

• People repurchasing products after a certain fixed duration.

• No. of SKU in a single order range from 1- 42.

 Variables to consider
Smart basket Did u Forget
• Immediately • Complementary
needed products Product

• Slow moving • SKUs not in cart

products at of The Smart
discounts basket to be
suggested

• Usually • Seasonal Products

purchased
products
 Improvisation Variables

• Collaborative filtered products

• Demographics