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• Nonetheless, Honda, Nissan, and Tovota, were still not mamune so the global
financial crisis of 2008, as these companies reduced their profitability farccast«. The
economic orsis has been spreading to other important players in the vehicle related
industries as well. In November 2009 the Nihon Keizai Shinbun reported
that Honda Motor exports huve fallen 64.1%
At the 2008 Beijing Auto Show, Honda presented the Li Nian ("coticept” or “idea")
s-deor hatchback and announced that they were looking to develop an entry-level
brand exclusively tor the Chinese market sumilar to Toyota's Schon trad in the
brand would be developed by a 50-50 jotm-venture esmiblished i 2007
USA c with Guangzhou Automobile Industry Group ollowing the Japanese
carthquake and tsumani m Mand 2007 Hosdasmnounced wo lalve produchon a UK
plants, The decision was tude to pat stall at idon pian k until the end of Miay as the
mamtacturer truguled ut Japan. It's thought a d 22.3500 cars were i i dur i t uh (200
Cub n hat 1 lay. In 2016.5 rs and 60 milli ws ' ul ontinu
' bal ad ent aimed af imcremsing oreservinge the 4 sociutes, expresses 2 at Honda
iotorevole amd power ; ne erecn cap - not just any cap but a ; hy urs it to the world at
Honda where be srt Treen cap mcd ance : L +» that every Honda employee brings to
the comparty
noes the creativity fai cre
ality, and making Honda one
; ASID ind HondaJet inte Te turming dreams suco SIMO and Mondalet tik
4 in the world
most mmovalive compane