MIL
evaluate, and produce communication in a
Communication- using words, sounds, signs, or
behavior to express info; exchanging info
Process of communication
Sender→Message→Channel→Receiver
TRANSMISSION MODELS
•Lasswell's Communication Model (1948)
Communication -- Message -- Medium --
Receiver -- Effect
•Shannon-Weaver's Communication Model
(1948) -there's a feedback
Sender -- Encoder -- Channel -- Decoder --
Receiver
RECEPTION MODEL
•Osgood-Schramm Model of Communication
(1934)
Encoder → Decoder
Interpreter (Message) Interpreter
Decoder → Encoder
•Berlo's SMCR Model Of Communication (1950)
Source -- Message -- Channel -- Receiver
Media - communication tools
Information - data, knowledge derived from
study, experience or instruction, signal/ symbols
BE A MEDIA AND INFORMATION LITERATE!
*Media Literacy - the ability to read, analyze,
variety of media forms.
*Information Literacy - the ability to recognize
when info is needed and to locate, evaluate,
effectively use and communicate information in
it's various formats
*Technology (Digital( Literacy - the ability to use
digital technology, communication tools or
networks to locate, evaluate, use and create
info
MIL - includes info and communication
literature; set of competencies that allow
citizens to engage w/ media and other info
providers effectively
•Marshall McLuhan - provided an exaplanation
as to how media evolved through technological
determinism
*Tribal Age - prevalence of oral communication
*Age of Literacy - begins to read and write
*Print Age- invention of Gutenberg Press in the
15th Century
*Electronic Age- dominance of the electronic
media
TECHNOLOGICAL DETERMINISM- believes
technology is a steering factor in how a society
develop it's structure and values
*Traditional Media - limited; one-directional;
sense receptors used are very specific
*New Media- more interactive; audiences are
more involved; integrated all the aspects of old
media
NORMATIVE THEORIES OF THE PRESS
•Authoritarian •Video Game - interactive animations

•Soviet Media •New Media - made of interaction using

technological devices
•Libertarian

•Social Responsibility
Mass Media - channels of communication that
FUNCTIONS OF COMMUNICATION AND MEDIA involve transmitting information in some way
1. Inform citizens of what is happening shape or form to large numbers of people
(monitoring function) Media Effects - intended/unintended
2. consequences of what the mass media does

3. Provide a flatform for public discourse
4. "Watchdog" role of journalism
5. Channel for advocacy for political viewpoints
*Third-party theory - people think they are
more immune to.media influence than others
*Reciprocal Effect - a person gets media
attention, it influence the way the person acts
or the way the event functions

*Boomerang Effect - media-induced change

Information Literacy
that is counter to the desired change
5 Components of Information Literacy
*Cultivation Theory - media exposure,
(Seminole State Library)
specifically to tv, shapes our social reality
•Identify
*Agenda Setting Theory - mass media
•Find determine what we think & worry about

•Evaluate *Propaganda Model of Media Control - to

understand how the population is manipulated
•Apply
PROPAGANDA - often false/exaggerated
•Acknowledge
°Stereotypes - at the heart of all propagandas
efforts

TYPES OF MEDIA Indigenous Knowledge - local knowledge;

knowledge that is unique to a given culture or
•Print Media - information on a surface of a
society
printed age

•Broadcast Media - disseminated through

waves GENRE- type or class

• Film/Cinema - motion media Types of Codes

•Technical - ways in which equipment is used to (Sources not cited)
tell the story

•Symbolic - show what is beneath the surface

1. The Ghost Writer - turns in another's work,
of what we see
word-for-word as his/her own
•Written - use of language style & textual
layout 2. The Photo copy - copies significant portions
of text straight from a single source

3. The Potluck Paper - writer copies from

INTELLECTUAL PROPERTY -creations of mind several different sources, tweaking the
sentences to make them fit together

4. The Poor Disguise - altered the paper's

Types of IP appearance slightly
•Copyright - literary & artistic works 5. The Labor of Laziness - paraphrase most of
•Patent - invention the paper from other sources & make it all fit
together
•Tradeworks - sign
6. The Self-Stealer - borrows his/her previous
•Industrial Design - ornamental/aesthetic work
aspect

•Geograohical Indications and Appellations of

Origin (Sources cited but still plagiarism)

1. The Forgotten Footnote - neglects to include

specific information on the location of the
FAIR USE material referenced

•Commentary 2. The Misinformer - inaccurate information

regarding the source
•Criticism
3. The Too-Perfect Paraphrase - neglects to put
•Reporting
in quotation marks
•Research
4. The Resourceful Citer - contains almost no
•Teaching original work

5. The Perfect Crime - Paraphrase other

arguments from those sources w/o citation.
Plagiarism - act of using another person's words
or ideas w/o giving credit to that person

TYPES OF PLAGIARISM: